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Tag: Amit Tripathi

  • This is the sixth language news channel from the network

    TV9 Bangla launch revs up WB news market

    By Our Staff

     

    TV9 Network launched TV9 Bangla, a 24×7 news channel beaming out of Kolkata, as promised a few months back. This is the sixth in the language news channels from the network.

    Commenting on the channel launch  TV9 Network CEO Barun Das said: “Inspired by its glorious past and distinct regional pride, West Bengal is finally getting ready to resurrect and revive. And TV9 Bangla is here to chronicle this new development narrative with neutrality and world class presentation. TV9 Network enjoys undisputed regional dominance in language differentiated markets and with Bangla we will extend our lead. We will be a game changer in this robust market.”

    Explaining the rationale behind the channel going with the “Prothom Thekei Prothomey’ pitch (meaning “a leader from birth”), Das said: “The word prothom signifies three broad elements – first it’s an allusion to our beloved state West Bengal. It’s an aspiration to see Bengal at the top of the charts again. Second, TV9 Network will further reinforce its position as the No. 1 news network with TV9 Bangla adding to its already substantial lead over competing networks. And third, we are vying for a lateral entry at No. 1 position in the West Bengal market.”

    On the timing of the launch, Das said: “The state is already into election mode. Given that Bengal’s propensity for free flow of information, news viewership is bound to peak. We believe this is a perfect opportunity for TV9 Bangla to establish its credentials and win the maximum share of voice.”

    Added TV9 Bangla Chief Revenue Officer Amit Tripathi: “We are proud to add another feather to our cap with TV9 Bangla. Thanks to our customer first approach and remarkable deliveries, we enjoy unstinted confidence of our advertisers which was further strengthened by the unprecedented success of TV9 Bharatvarsh. With the launch of TV9 Bangla, we look forward to providing our partners the best media solutions cutting across geographies and priority markets. We are delighted that our esteemed advertisers from all over the country have already given a thumbs up to our Bangla by committing their support for the channel from day one.”

    Said Gautam Sarkar, Business Head, TV9 Bangla: “We are super excited to launch TV9 Bangla from India’s No. 1 news network in Bengal. We have a very experienced, efficient and energetic team that is capable to bring forth this new chapter in the regional news broadcasting industry. Being unparalleled, indomitable and fearless, we promise to leave a lasting impression and be a trendsetter in the electronic and digital platforms. I am very confident that we will hit every TV screens of Bengal to be the No. 1 soon.”

    From the editorial perspective, Amritanshu Bhattacharya, Deputy Managing Editor and Editor-Digital, TV9 Bangla, said: “As we have embarked on this new journey, we shall create a milestone in the regional electronic media fraternity. We are proud to enter into ‘the land of Bengal tigers’ and roar loudest with the latest updates from every nook and corners of Bengal. Our team intends to bring the latest minute-to-minute news updates with correct facts and figures that shall thrive and make a top of the mind recall for the viewers both in the TV as well as digital.”

  • Seth will head key clients nationally for the Network and will be responsible for revenue from the North branch

    TV9 Network onboards Manish Seth as EVP

    By A Correspondent

     

    Manish Seth

    After appointing Amit Tripathi as the network’s Chief Revenue Officer, TV9 has further beefed up its top deck with the appointment of Manish Seth as Executive Vice President.  Seth will head key clients nationally for the Network and will be responsible for revenue from the North branch.

     

    With over two decades in the business – with BCCL and Zee Media Ltd in his previous stints, Seth was last with ZMCL as Executive Cluster Sales Head and was looking after national sales of a number of channels, including Zee News.

     

    Welcoming Seth to TV9 Network, CRO Amit Tripathi said: “Manish is a key industry resource and has seen the revenue function evolving in the media domain over the last two decades. His vast experience and network will enrich the revenue vertical here at TV9 Network. We are happy to bring him on board.”

     

    Added Seth: “TV9 Network, in a very short span, has established itself as a leading player in the news genre. I am thrilled to join the team and look forward to creating industry-first benchmarks in revenue generation for the group,”

     

     

  • Amit Tripathi will report to Joy Chakraborthy and Sandhya Dhar will report to the National Head – Focus Sales, who in turn reports to Chakraborthy

    Network18 braces up revenue function with new appointments

    By A Correspondent

     

    Joy Chakraborthy

    Network18, which been strengthening its revenue team since past few months after Joy Chakraborthy took over as President – Revenue for TV18 and CEO-Forbes India in May 2016, has appointed Amit Tripathi as National Revenue Head for Government Sales and Non-metro markets and Sandhya Dhar as Vice President – Focus Sales (Branded content of the network).

     

    Commenting on these appointments, Chakraborthy said: “I am pleased to welcome Sandhya and Amit to Network18 family and I firmly believe that such talent will continue to strengthen the revenue proposition of our group and provide greater momentum to the sales function.”

     

    Tripathi has over 21 years of experience in areas of sales, marketing and business development. Prior to joining Network18, he was the Chief Operating Officer and National Sales Head at Focus News. Prior to that he was the Chief Executive Officer at Cent Percent Media. Tripathi has also served as the National Sales Head at Zee News in the past.

     

    Dhar has over 17 years of experience in sales. Prior to joining Network18, she was the Assistant Vice President & Sector Head (BFSI & HealthCare) at ET Edge (Times Conferences Limited). She was associated with Bennett Coleman & Company for over a decade in different roles of brand building and sales.

     

    While Tripathi will report to Joy Chakraborthy, Dhar will report to the National Head – Focus Sales, who in turn reports to Chakraborthy.

     

  • He is also in a current discussion to enable rainwater harvesting by residence societies across Mumbai

    S Yesudas unveils disruptiive initiative Un-News Hour

    By A Correspondent

     

    As triggerbridge, the unagency, launched by Yesudas, in partnership with Ajit Nair and Amit Tripathi is all set to make its mark barely within four months of its launch with many different client engagements, pending official announcements, he believes his purpose in life is far more than only running a successful business.  He embarked on a mission #AGoodDeedADay, sometime back, which allows him to put a smile on the faces of people. His marathon runs were also always dedicated to the needy. On 14th Feb,2016, he and six of his friends became valentines  to the Mumbai Police and Traffic Police to simply thank them for their contributions to the city. They walked into Police Stations and booths from Borivali to Chembur, pleasantly surprising and touching 400 men and women in uniform. Times of India had spoken about this initiative. He is also in a current discussion to enable rainwater harvesting by residence societies across Mumbai.

     

    Elaborating further on the Un-News Hour initiative, he asked “Did you ever wonder where the sustainable conversations and trending topics are on the idea-based start-ups making good, positive noise in our country, based on a very conducive ecosystem provided by the Govt, A progressive and growth oriented budget which also considered every aspect of our economy, FDI opening up in many sectors, Our robust and growing economy being a matter of jealously for many other countries, Initiatives like Make In India which can make our country an integral part of the global supply chain,  Digital India, Skill India, 100 Smart Cities and Swatch Bharat? In addition to all these, I also believe many people across the country have embarked on so many wonderful initiatives to touch the lives of others.”

     

    Explaining the concept, Yesudas said “Considering the current knowledge economy’s prospect of machines taking over human beings, there’s an impending wave of humanity coming our way that will make the heart more important that head. With this in mind, I thought about the Un-News Hour, initiative.  It is a one-hour prime time news capsule across English, Hindi and all other vernacular languages, which will air only happy news of human achievements, however small or big it might be.  With every other noise that’s being made everywhere else, this in my opinion, will be an equalizer of sorts and will be huge opportunity for those unsung heroes to be recognized, day after day and a big ground of motivation for many more to embark on such initiatives.

     

  • Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested in the recently launched Digital Marketing and Training Institute (DMTI)

    Arnab Mitra & Amit Tripathi invest in DMTI

    By A Correspondent

     

    Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested an undisclosed amount in the recently launched Digital Marketing and Training Institute (DMTI), according to Rashmi Putcha, CEO – DMTI. The investment will be used as seed capital for the company to fund the operations of the education firm.

     

    DMTI was formed by Rashmi Putcha to offer multiple categories of training programs across Short Term and Medium Durations directly. The company has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses.

     

    DMTI has already trained over 1,000 professionals thus far and has successfully been able to place some of these students at some of the leading Digital Marketing companies. DMTI program is a unique industry partnership where some of the leading Digital professionals are coming together to help build the quality manpower for the industry under an organized player with a strategic approach to deliver a product, which is closest to what is desired, by the industry.

     

    Mr Mitra and Mr Tripathi will be joining the Board of DMTI and will provide the company with the growth direction that it needs to take the company to the next level of an organized play in the largely unorganized Digital Marketing Education space.

     

    Speaking on the occasion Mr Tripathi said, “There is an urgent need to address the state of the quality of available resource for the rapidly growing Digital Media business. Presently, the industry is rapidly evolving and with it the needs and the demands of the business, however the quality of available resource has been lagging far behind. We believe that DMTI with its unique proposition is in a position to make an impact on this gaping need.”

     

    Mr Mitra added, “Great team, and a great vision, partnerships with industry leaders makes DMTI a unique combination of both sides of the spectrum, the supply and the demand. And thus offer insights which produces a pool of talent which is groomed from the start to meet the rigors of the Digital World.”

     

    Rashmi Putcha, CEO DMTI added, “We are delighted to have industry stalwarts like Arnab and Amit expressing confidence in the vision of DMTI and making the investment in the company. Their association will immensely benefit DMTI to the next level by bringing on board insights from their vast experience in the digital realm.”

     

  • ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities

    ID8Labs embellishes top deck to grow

    By A Correspondent

     

    ID8Labs, a full service digital strategy, marketing & technology services company has hired key senior executives in a bid to build its leadership team and focus on new business opportunities across diverse industry segments.

     

    The company has appointed Jaitrali Jhanjariya as Chief Marketing Officer (CMO), who will be responsible for managing all client mandates and lead teams of client servicing & media (display, search & social) including business development.

     

    This is her second stint at ID8Labs. She has over 15years of experience and has worked with companies such as Pinstorm, & Brand portrait – Digital, Geodesic & LBi.

     

    Ms Jhanjariya said: “I am delighted to return to ID8Labs, a team of highly passionate digital natives who have a sound understanding of the medium. The marketing landscape now is shifting focus from traditional to the digital medium and with experience in this space, we will take this company to the next level.”

     

    ID8Labs has brought Abhishek Verma on board as Chief Strategy Officer (CSO). He has 14 years of marketing, communication, digital & start-up experience. At Star TV, he was AVP-Affiliate Marketing, and he was responsible driving marketing for HD, Analog & DTH platforms including new initiatives such as ASL HD activation & partnerships. He has worked in strategic marketing roles at Discovery channel & Sony SAB.

     

    Mr Verma said: “The digital business has now matured from the heady days of the dotcom boom and consumer trends are largely dictated by online channels. ID8Labs is poised to demystify this changing digital universe and with experience in strategic marketing using consumer insights across brands and start-ups, I am excited to help our clients navigate this new world.”

     

    Amit Tripathi, Founder & Managing Director, ID8Labs said: “With Abhishek and Jaitrali’s appointments, ID8Labs is building a sound leadership pipeline that will drive the future growth of the company. With Abhishek’s experience in the client side, we will build excellence in client engagement and strategy and Jaitrali is a veteran in the digital agency space across client categories, she will help us create robust delivery platform across clients and opportunities to grow existing and new businesses.”