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Tag: Amit Tolani

  • Aims to promote road safety

    Aamir Khan in new TVC for Ceat Tyres

    By Our Staff

     

    Ceat Tyres has launched another integrated marketing campaign featuring actor Aamir Khan to promote its premium SecuraDrive range of tyres.  The campaign will be a series of three advertisements with Aamir Khan playing different avatars in each version throughout the second leg of IPL across media platforms.

     

    Said Amit Tolani, Chief Marketing Officer, Ceat Tyres Ltd: “Safe and smart mobility has been Ceat’s primary goal. The new campaign with Aamir focuses on our vision of ‘Making Mobility Safer and Smarter Every day’. Our SecuraDrive Car and compact SUV tyres offer a safe ride through improved braking performance and ultimate riding comfort— the best friend for your car on any road. The campaign emphasises the significance of buying reputable and reliable tyres. Aamir embodies Ceat’s honesty, enthusiasm, perfection, and innovation and has been a great brand ambassador for us.”

     

  • As part of the campaign, Ceat released a digital video that highlights the need of change in the mind-set of the society on how it perceives women and their abilities

    Ceat’s #UthaoSawalBadloKhayal campaign for IWD

    By Our Staff

    Ceat Tyres launched a digital campaign called #UthaoSawalBadloKhayal on the occasion of International Women’s Day (IWD).  As part of the campaign, Ceat released a digital video that highlights the need of change in the mind-set of the society on how it perceives women and their abilities.

    Said Amit Tolani, Chief Marketing Officer, Ceat Tyres: “Today’s women are breaking all sorts of barriers and stereotypes and succeeding in every sphere of life. This campaign is a small tribute from CEAT to all such women. The idea of this campaign is to build awareness of the biases that society still holds about women and their abilities and how we all can proactively change that mind set.”

  • To engage with wider cricket community through an innovative format

    Ceat partners with Edges and Sledges

    By Our Staff

     

    Ceat Tyres has partnered with Edges and Sledges. To integrate its messaging in upcoming podcasts.  New episodes release every week and are distributed over a host of audio streaming platforms like IVM Podcasts, Apple Podcasts, Spotify, Saavn, Google podcasts etc.

    Said Amit Tolani, CMO, Ceat: “We are proud to associate with Edges and Sledges. Podcast as a medium is very engaging and reaches out to a wide customer base. The engagement of the listeners is extremely high. At Ceat, we are always on a lookout to explore new mediums and this is one of those partnerships in that direction. Also, Ceat is a global brand and because of the massive reach that podcasts have internationally, we will be reaching out to the newer audiences as well. Edges and sledges is perhaps one of the most exciting podcasts in the field of cricket and given our brands association with cricket over the last 25 years, we see this a natural fit.  We hope this long-standing partnership continues to evolve going forward.”

     

  • On the occasion of Friendship Day, both brands came together with a campaign to celebrate the spirit of their long-standing association

    Never tire-d of each other, Ceat & Royal Enfield strengthen bond

    By A Correspondent

     

    Ceat Tyres and Royal Enfield have been partners on roads for a very long time. On the occasion of Friendship Day, both brands came together with a campaign to celebrate the spirit of their long-standing association.

     

    Commenting on the association, Amit Tolani, Chief Marketing Officer, Ceat Tyres, said: “We have a strong and long-standing relationship with Royal Enfield and what better occasion than Friendship Day to affirm our partnership? Through conversations on Twitter and Insta/FB posts, Royal Enfield and Ceat are celebrating the long journeys together and the inimitable bond that they share on road and off-road.”

     

    Guess in this relationship, the two partners will tire of each other. Sorry, if you thought the pun was too forced.

     

     

  • Tolani will be based out of Ceat’ss headquarters in Mumbai

    Ceat appoints Amit Tolani as VP – Marketing

    By A Correspondent

     

    Amit Tolani

    Tyre-maker Ceat Ltd has appointed Amit Tolani as Vice President-Marketing. Tolani will be based out of the tyre major’s headquarters in Mumbai and will be responsible for spearheading the marketing initiatives of the company.

     

    Commenting on his appointment, Arnab Banerjee, COO, Ceat Ltd said: “We are delighted to have Mr. Tolani as the newest member to spearhead our marketing organisation. He has played a significant role in Ceat’s growth journey. I am confident that his rich experience across various business verticals will prove to be an asset in achieving the vision of our company.”