MxMIndia

Tag: Amit Tiwari

  • The film targets the young Indians who aspire for a fuller life and value products

    Lloyd unveils campaign featuring #DeepVeer

    By A Correspondent

     

    Lloyd Air Conditioner’s latest ad film – Khayal Rakhenge. Khush Rakhenge – highlights an enjoyable take on its innovative technology. The film targets the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life.

     

    The film conceptualised by Mullen Lintas features Bollywood couple Deepika Padukone and Ranveer Singh.

     

    Commenting on the thought behind the Campaign and Film, Amer Jaleel, Group CCO & Chairman – Mullen Lowe Lintas Group, said: “Lloyd is a new-age Indian brand and the most important aspect of the brand to influence when it came to us was its voice. We felt that consumer durable brands are not able to reflect the millennial-speak that is so important to make brands relatable in this category. If you hear people and the brand, speak like you, you stop and listen however much the clutter. We were helped by the chemistry between our stars which while being electric is thankfully so normal! The fact that they were coming together for a brand that was a first for them, their own excitement and enthusiasm at being captured and working together got added with the magic of our ‘Badhai Ho’ director Amit Sharma. All this made the atmosphere on the set so amazing that I think we just put a camera and it translated the reality on celluloid without any loss!”

     

    Added Amit Tiwari, Vice President Marketing, Havells India: “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

  • This initiative has been taken to strengthen Lloyd’s position as a consumer centric brand

    Lloyd partners with Mullen Lintas for brand restage

    By A Correspondent

     

    Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. This initiative has been taken to strengthen Lloyd’s position as a consumer centric brand to gain stature and market share across product categories.

     

    Commenting on the association, Vikas Mehta, CEO, Mullen Lintas, said: “With Lloyd, we are delighted to further extend our long-standing partnership with Havells. We are grateful for their continued faith in Mullen Lintas and are committed to creating another success story for their business. Lloyd is a great opportunity for us to leverage Mullen’s challenger thinking to get the brand an unfair share of attention in the crowded consumer durables category.”

     

    Speaking of the association with Mullen Lintas, Amit Tiwari, Vice President Marketing, Havells India, said “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

     

     

  • The campaign idea reflects the changing times where the responsibility of household chores is happily shared between the couple

    Mullen Lintas executes a warm campaign for Havells Home Appliances

    By A Correspondent

     

    In a new campaign conceived by Mullen Lintas, Havells has repositioned itself with a message: ‘Saath Ki Life, Sukoon Ki Life’ (meaning ‘living together, peacefully’).

     

    Said Amit Tiwari, Vice President, Marketing, Havells India: “The home appliance category has seen the entry of many new players as well as existing players ramp up their efforts to target consumers aggressively. In this competitive market scenario the need of the hour was to position the brand as an excellent solution provider, who not only provides great products but actually helps them with their household work. I believe the campaign captures the essence of Havells as a brand beautifully and will help consumers connect with the larger proposition of deeper into homes.”

     

    Commenting on the campaign, Amer Jaleel, Group Chairman and Chief Creative Officer, Mullen Lowe Lintas Group said: “Usually electronics and appliances brands are going for typical aspirational values. The family in the ad should look upmarket, the home needs to have a particular class to it, we need to up-pitch our brand in relation to the competition. Refreshingly Havells is anything but typical! We decided to be aspirational but emotionally. So the brand is now repped by a couple right at the beginning of their life together and Havells’ appliances form the basis of their home bond. Romance blooms by working together in a synced way is the theme of our Aadhaa-Aadhaa brand idea.”

     

     

  • Its programmatic advertising strategy has generated a repeat customer rate of 70 per cent among existing advertisers

    Truecaller Ads manages to deliver significant buzz for brands

    By A Correspondent

     

    Truecaller has announced the significant gains that brands have seen on its advertising platform. Truecaller Ads not just captures the attention of users without invasion or interruption, but also eliminates the appointment viewing condition for brand visibility. Its programmatic advertising strategy has generated a repeat customer rate of 70 per cent among existing advertisers, helping companies reach their audiences.

     

    Talking about his experience, Amit Tiwari, Vice President Marketing, Havells India Ltd, said: “This is the first time we used Truecaller as an outreach platform. It provided us with a large-scale India-wide reach of over 40 million unique users in a single day. We used it as a platform to connect with our potential customers and received genuine responses from quality audiences.”

     

    Commenting on his interaction with the platform, Sidharth Rao, CEO, Dentsu Webchutney, added: “We have always recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity. We’ve had a remarkable experience in marketing several product categories such as automobile, OEM and consumer tech to name a few through this platform. We believe Truecaller will play an integral part in our media buys for the upcoming festive season of 2018, with more of our clients looking to showcase their own unique stories.”

     

    Speaking on the adsales foray, Tejinder Gill, VP Sales & Head of India Operations at Truecaller: “Our advertising platform has achieved some great feats since its inception, especially since the unique ad delivery system which enables a brand visibility after every call from an unknown number. With marketers and CMOs shifting their strategies from mobile first to mobile only, advertising platforms such as ours are best placed to help achieve their objectives. Around the festive season when audiences have their eyes wider open than usual, we must work together with our partners to overcome our hurdles and achieve our objectives together. Needless to say, our advertisers have been overjoyed with the results.”

     

     

  • Soho Square sticks to the brand’s popular emotional story-telling space but with a very refreshing take

    Soho Square unveils debut film for Havells Wires

    By A Correspondent

     

    Havells is out with its latest campaign for its heat-resistant and flame retardant wires. Taking forward the product attribute of ‘wires that don’t catch fire’, Soho Square sticks to the brand’s popular emotional story-telling space but with a very refreshing take.The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh.

     

    Speaking about the film, Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand.”

     

    Added Sumanto Chattopadhyay, Chairman & CCO, Soho Square: “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers.”

     

    Said Amit Tiwari, Vice President, Marketing, Havells India Ltd: “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal.”

     

     

  • The brand offers a wide array of switches and with the launch of the Home Automation Solutions

    Mullen Lintas celebrates laziness in latest film for Crabtree

    By A Correspondent

     

    Mullen Lintas Delhi has conceptualised the latest campaign for Crabtree to promote its Home Automation solutions. In this campaign, Mullen Lintas highlights how with Crabtree Home Automation Solutions, an eccentric billionaire celebrates laziness in its truest sense. While his maids and butlers are frustrated about feeling unemployed, the film playfully demonstrates the angst in them.

     

    Commenting on the creative strategy, Shriram Iyer, NCD and President at Mullen Lintas, said: “The campaign aims at launching Home Automation Solutions from Crabtree. The film plays out the life of an eccentric billionaire who has inadvertently put his maids and butlers out of work by getting various appliances automated. The heaters, the lights, the curtains – all function without any manual intervention.”

     

    Added Amit Tiwari, Vice President of Marketing at Havells: “At Crabtree, our efforts are concentrated in providing a premium and comprehensive connected smart home experience to our end-user customers. Fulfilling our promise of WhatALife experience, our solutions let homeowners personalize and tweak the scenes at home to their changing temperature, music, and lighting preferences. The shifting and thriving India demands a modern home and futuristic lifestyle and Crabtree is here to fulfill them.”

     

     

  • Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products

    Havells seeks to make a difference via latest ad campaign

     

     

    Havells India has launched a new ad campaign that showcases its latest offerings in the lighting portfolio ‘QuadraGlow’ and ‘Triyca’.

     

    Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life.

     

    Said Amit Tiwari, Vice President, Marketing, Havells India Limited: “It has always been our philosophy to launch products surpassing the expectations of our customers and fulfil the aspirations of the growing base of modern consumer. Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products”.