International eyewear brand Vogue Eyewear has unveiled its latest campaign featuring Bollywood actor Shraddha Kapoor, and six other women in different situations. The digital film titled #ShowYourVogue encourages women to show the world their real self, not caring too much about what others think of them.
Said Amit Singh, Head of Marketing at Luxottica India Eyewear Pvt Ltd: “Do anything but do it like you is the first thing you’re sure to tell yourself once you watch this film. Shraddha Kapoor and the six other women in the film are as self-assured as it gets and they are owning their lives and how! The film gives us a sneak peek into their free spirited attitude towards daily life and brings forth an important message – live and move in your own style, in your own Vogue!â€
The film has been conceptualised by Brandmovers India. Speaking about the film, Suva Ghosh, Chief Creative Officer at Brandmovers India said: “This was a really fun project for us to work on. The idea was to create an anthem that catches on with the woman of today and to juxtapose it with interesting visuals. Working with Shraddha Kapoor was a great experience too!â€
The Social Street (TSS), headed by Pratap Bose, ex-COO DDB Mudra and ex-CEO O&M, and Mandeep Malhotra, ex-Executive Director DDB Mudra, announced the launch of its Retail practice.
Asheesh Tyagi
In a brief discussion at TSS’s Mumbai office, Pratap said that the Retail market in India is rapidly evolving but yet at a very nascent stage where retail is more of an art rather than a science, and brands are under increasing pressure to get more out of their investments in retail, and that’s where, we at TSS have understood the need of the hour to eliminate this subjectivity. Pratap said that the newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for clients. To achieve the same, the retail practice team partnering with him has the diversified experience in strategy, project management & brand communications.
Asheesh Tyagi, ex-VP Cheil India – Retail Marketing Operations, will lead the Retail practice based out of Delhi NCR office. He has more than fifteen years of experience in APAC with clients such as ITC, Samsung, HDFC, HSBC, Idea, Discovery, Adani, Reliance Mutual Fund, Star Entertainment etc.
Akshay Gupta
Joining him is Akshay Gupta will lead client development & project management. He has more than ten years of experience across pharmaceutical, design & retail organizations. He holds bachelors in architecture from SPA, Delhi & Masters in real estate investment & valuation from New York University, USA.
Amit Singh
Amit Singh has also joined The Social Street to lead business strategy, planning, analytics, & innovations in the retail space. He has more than ten years of experience, across technology, FMCG, & consulting domains, in implementing technologies and retail solutions to drive quantifiable business output. He holds a B.Tech. from NIT & MBA from IMT Ghaziabad.
TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional head quarters – Mumbai, Delhi & Bangalore. “TSS’s Retail practice is to offer services in the domain of retail infrastructure & design, project management, retail marketing operations, shopper marketing, field force management, and analytics, retail technology and the Internet of things (IOT) spaceâ€, as per company sources. Pratap said that the core capability of the retail practice will be to bring in operational, cost and business efficiencies to our clientele. “Our solutions will help in bridging the gap between online, which is e-commerce & m-commerce, and the brick & mortar retail formatsâ€, added Pratap.
