MxMIndia

Tag: Amit Sethiya

  • The new campaign emphasises on ‘Harr Shaam Aapke Naam’

    Syska releases new LED Light ad campaign with Irrfan Khan

    By A Correspondent

     

    Syska LED has launched its latest brand film starring its brand ambassador Irrfan Khan. Commenting on the launch of the new TVC, Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska LED is one of the most trusted LED brand in India. The TVC has been conceptualized around the upcoming Diwali festival and how consumers can light up their homes using a wide range of Syska LED lights. The new TVC showcases Irrfan Khan as a loving husband who likes to surprise his wife by lighting up her mood using different Syska LED lights. While energy saving is at the core of the brand, we are ensuring that we also address aesthetics and technological advancements in our products by providing smart light solutions which are wifi connected and app controlled for enhanced customer experience.

  • Amitabh Bachchan has been roped in as the brand ambassador

    Big B to promote latest brand proposition for Syska Wires

    By A Correspondent

     

    Syska Wires has launched its new TVC ‘Syska… Wire less nahin…Wire more!’  starring celebrity brand ambassador Amitabh Bachchan to unveil its new product.

     

    Featuring an ad film conceived by IBD India, the campaign seeks to bring awareness in the otherwise traditionally low involvement category with respect to consumers where purchase decisions are done more by rote than anything else.

     

    Said Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska has been established as a leading brand which is innovative and trustworthy. While there are many brands in the wires segment available in the market, there is little or no product differentiation amongst them and hence we planned to enter this segment.”