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Tag: Amit Raisinghani

  • Its newspaper campaign brought back pre-Partition India for Sony Entertainment Television’s Kyun Utthe Dil Chhod Aaye

    OMD ad turns to 1947 nostalgia for new Sony show

    By Our Staff

     

    Sony Entertainment Television’s recently launched show, Kyun Utthe Dil Chhod Aaye, unveiled an era bringing to life pre-Partition India in 1947. To announce the launch of this show, OMD India executed a print campaign turning back in time to give readers an experience of the era through the look and feel of the newspapers.

    Expressing his views on the campaign, Amit Raisinghani, Head – Business Planning and Communication, Sony Entertainment Television said: “Newspapers were the most preferred medium of communication back in the day. Since the show Kyun Utthe Dil Chhod Aaye is set in 1947 pre-partition India, we felt an innovative print campaign will be the most appropriate way to set the context of the show, on the day of the launch. We have received a positive feedback from the audience and the industry alike and we are confident that we’ve been able to deliver our message impactfully.”

    Added Priti Murthy, CEO, OMD India: “This campaign in partnership with Sony Entertainment Television is nostalgic not only because the show brings back the mood of 1947, but through print media, it has also given us the opportunity to be nostalgic in our media messaging. It’s a pleasure to work on something fresh and innovative, and we are certain that the audience will enjoy it as much as we did.”

  • With this thought, KBC promises a comeback this year

    KBC Season 12 credo is Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do

    By A Correspondent

     

    The 12th Season of Kaun Banega Crorepati (KBC) gears up for a comeback with the thought – Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.

     

    Conceptualised and written by Nitesh Tiwari & Nikhil Mehrotra, the campaign is directed by Nitesh Tiwari, and it touches a raw nerve.

     

    Said Amit Raisinghani, Head – Business Planning and Communication, Sony Entertainment Television: “KBC celebrates the achievements of people irrespective of how small or big the achievements are. The campaign this year has been driven by people’s determination to turn adverse circumstances in their favor and move ahead in life. It’s always a pleasure to work with Nitesh Tiwari, who exactly knows the pulse of the situation, and creates impactful ad films for KBC. We hope, like in past, this campaign resonates strongly with our audience.”

     

    Added Tiwari:  “I am grateful for the trust that Sony puts in me each year for the KBC campaigns. This year is of course very different and challenging for all of us is every aspect. But it has been a year of learning and exploring avenues that probably weren’t thought of, paving the path for something meaningful. Which leads us to the insight that there is a spark somewhere in each one of us that keeps us going, notwithstanding the obstacles, however big or small. The idea of this campaign is to reignite the spark and inspire people to move ahead in life.”

     

     

  • For the first time, KBC rolls out a completely digital selection and screening process

    Lock kiya jaaye! Sony announces KBC 12

    By A Correspondent

     

    Sony Entertainment Television has announced the 12th Season of Kaun Banega Crorepati (KBC). The show will be produced by StudioNEXT and the selection process will be conducted digitally, through SonyLIV.

     

    Sony Entertainment Television will commence registrations for the 12th Season of KBC from May 9 until May 22. Anchor and megastar Amitabh Bachchan will ask one new question every night on Sony TV and users can answer it either through SMS or through Sony LIV.

     

    Said Amit Raisinghani, Head – Business Planning and Communication, Sony Entertainment Television: “We are certainly excited to announce the 12th Season of our iconic show – Kaun Banega Crorepati. And for the first time in the history of KBC, the entire screening and selection will be managed digitally. Each time we embark on a new season of KBC, we are pleasantly surprised with the growing numbers of aspirants, which speaks volumes about the show’s popularity. This is the season of firsts and we are confident that this season will redefine the power of knowledge.”

     

     

  • Effective immediately, Ashish Golwalkar will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business

    Sony Pictures announces key leadership changes

    By A Correspondent

     

    The digital business of Sony Pictures Networks (SPN) will be led by Danish Khan. Well, we know that already.

     

    Ashish Golwalkar

    But on Wednesday, it was announced that Ashish Golwalkar, who has led the content portfolio for SET, has been given additional responsibility of SonyLIV. Effective immediately, he will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business.

     

     

     

    Aman Srivastava

    Meanwhile, Aman Srivastava will move to SonyLIV as Head – Marketing, Digital Business and Amogh Dusad as Head – Programming and New Initiatives, Digital Business will handle Strategic Planning, Operations, Viewership Management and Analytics for SonyLIV.

     

     

    Also, Amit Raisinghani has been elevated to Head – Business Planning and Communications, SET. In this new role, reporting to Danish Khan, Raisinghani will be responsible for Marketing, On Air Promotions and the Communications portfolio along with Programming Strategy, Insights and Operations.