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Tag: Amit Nandwani

  • To lead the creative output on the new businesses of the agency

    Cheil India appoints Amit Nandwani as NCD

    By Our Staff

     

    Cheil India appoints Amit Nandwani as National Creative Director. In his current role, Nandwani will lead the creative output on the new businesses of the agency. He will report to Vikash Chemjong, CCO, Cheil India and will closely work with Neeraj Bassi, Chief Growth Officer.

     

    Said Chemjong: “Amit is a creative powerhouse – a strategic thinker, an ideas guy, a great writer (of course) and also a very good film director! We’re really, really glad to have him here at Cheil and am sure that very soon, our clients will feel the same way we do.”

     

    Speaking on the appointment, Sanjeev Jasani, COO, Cheil India, said: “At Cheil, our ambition seeks to create the perfect blend of technology and creativity. Amit’s appointment marks a momentous juncture where Cheil stands today. With Amit’s help, we will focus on and drive creativity in all our work.”

     

  • The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

    Limca does a freshness take in new TVC

    By A Correspondent

     

    Coca-Cola India has announced the launch of a new campaign for Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the ultimate thirst quencher that offers freshness and rejuvenates people.

     

    Commenting on the launch of the new campaign, Abhijit Datta, Director – Flavours, Coca-Cola India said: “With its light-hearted and relatable campaigns across the years, Limca has always touched our hearts. The brand and the product have a deep-rooted connection to India and it is widely acclaimed for its unparalleled ability to extinguish thirst, and leave you feeling fresh. We are continuously evolving our storytelling with consumers and inspiring them to enjoy themselves with our refreshing and great tasting portfolio beverages. The new TVC is being aired both on television and digital platforms”.

     

    Added Amit Nandwani, Executive Creative Director, Leo Burnett on the TVC: “With the new Limca campaign, we’ve tried to bring the playfulness, romance and signature splash back to the brand. Set to a modern rendition of a Bollywood classic, the film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner.”

     

     

  • A new integrated campaign by Leo Burnett India features Khan as the neighbourhood's 'lifeline'

    KEI Wires ropes in Irrfan Khan as brand ambassador

     

     

    You’ve seen it on telly already, but in case you haven’t seen KEI Industries’ new TV-led integrated campaign, here’s more. The brand, that addresses the cabling requirements of a wide spectrum of sectors such as Power, Railways, Automobiles, Cement, Steel and Real Estate, has brought on board Bollywood actor Irrfan Khan as its brand ambassador. This is the first time that the brand has collaborated with a celebrity to take its vision forward, in a campaign conceptualised by Leo Burnett India.

     

    The campaign addresses how short circuits and overloads, resulting from faulty wiring, leave the common man handicapped in his own home. The film show how, by installing the superior quality KEI Wires, problems such as electrical breakdowns and power cuts can be minimised.

     

    Speaking about the campaign, Anil Gupta, Chairman and Managing Director, KEI Industries Ltd., said:“KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Now, as a brand we’ve decided to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. Hence, the brand’s new campaign is historic for us in many ways. For the first time, we have a brand ambassador of immense stature. Irrfan Khan is not just a great actor, his following amongst the masses is commendable. Again, for the first time,the brand has undertaken a multimedia campaign that will harness the reach of social media channels, along with TV and print. It’s a big stride for the brand and we’re quite positive that people will connect with this campaign at an emotional level.”

     

    Speaking about the campaign, Amit Nandwani, Executive Creative Director, Leo Burnett India, who directed the films along with Red Ice Films’ Surya Balakrishnan, said:“Given the clutter in a category where every brand is talking only about functional benefits, we felt it was important for consumers to have an emotional connect with the brand. The films, with the new tagline ‘JodeyDilonKeTaar’, deliver the message in a sweet, endearing manner and will hopefully become the new category speak. Further, by bringing in a celebrity of Irrfan’s stature and credibility, we made sure the message stood out and struck a chord with the audience.”

     

  • New campaign is aimed at increasing market share by positioning Limca as the ultimate thirst quencher

    Leo Burnett leans on ‘Bhaag Bittoo Bhaag’ for Limca

    By A Correspondent

     

    Leo Burnett has launched a brand new campaign for Limca in a bid to establish the drink as the ultimate thirst quencher and gain market share in India’s highly competitive soft drink market. The campaign will also help the brand strengthen its popular Lime N Lemoni credential.

     

    Based on humour that is deeply rooted in an Indian cultural context, the new Limca campaign ‘Bhaag Bittoo Bhaag’ succeeds in creating a new language for the brand.

     

    The campaign looks at a scenario where the boy’s family has come to see the girl. The film juxtaposes the mother’s voice raving about dishes cooked by her daughter with the shots of her son running around to buy the same from the market. His journey from one shop to another and back home gives rise to an extreme thirst that can only be quenched by Limca.

     

    Raj Deepak Das

    Raj Deepak Das, Chief Creative Officer, Leo Burnett India, said, “Limca has always been part of India’s quirks and traditions. With this campaign, we wanted to maintain that and take the communication to another level. The campaign – Bhaag Bittoo Bhaag – is special because it talks about the brand promise of ‘quenching thirst’ by using a strong local insight we all can relate to being Indians. In a situation of extreme physical stress and having to run from one place to the other in search for food, the protagonist finds his answer to thirst in Limca. The whole narrative is quirky, humourous and insanely Indian. It is a kind of film you would enjoy watching repeatedly; a great way to achieve a higher level of brand recall amongst the Indian consumers.”

     

    Amit Nandwani

    Amit Nandwani, Executive Creative Director, Leo Burnett India, added, “When faced with situations of extreme heat and tiredness, nothing quenches your thirst like Limca. The new Limca campaign essentially conveys this point while integrating quirks rooted in Indian culture. The plot is not only relatable but also drives home the point in a light-hearted manner.” Limca plans to take its new campaign to consumers through digital and traditional media platforms to intensify the brand experience.

     

  • Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel

    Saina Nehwal roped in to endorse Iodex UltraGel

    By a correspondent

     

    Pain relief expert Iodex has launched a new variant, UltraGel that vouches to provide effective relief from pain-related symptoms. To further drive its popularity, Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel.

     

    In the new TVC that has been conceptualised by Leo Burnett, a badminton player at an international tournament is seen fighting severe muscular pain to stand strong on the ground, her smashes making the country proud as she wins the match and stands victorious. But instead of tasting her victory, she sits back to bury her face in a towel, trying to hide her pain. When she lifts her face, it is covered by a mask with a huge smile as she carries on interacting with the media and her fans. The smiling mask continues to hide her pain from the world. But Saina decides to unmask herself by curing the pain and reaches into her kit bag. The TVC ends with Saina accompanied by hundreds of women throwing away their mask and saying “Iodex UltraGel apnao, dil se muskurao”

     

    Talking about the new campaign, Amit Nandwani, ECD- LeoBurnett said, “Women putting up a brave face in day-to-day life to hide pain is a human truth that connects with everyone. Iodex Ultra Gel, with its unique formulation, aspires to put an end to their silent suffering. We needed to drive home the point in an emotional, yet hard hitting manner. I think the device of a smiling mask does it really well as it’s not just visually stark and cut through, but also makes for a refreshing piece of communication in the category.“