By A Correspondent
Reliance Games announced its foray into the fast-growing Augmented Reality and Virtual Reality space by announcing its alliance with GoPhygital, a Mumbai-based venture focused on creating immersive AR, VR and MR experiences.
As a part of the alliance, Reliance Games and GoPhygital will partner and develop AR and VR based apps, games and experiences which will be based on original IP and licensed IP.
Speaking about the association and their foray into AR and VR, Amit Khanduja, CEO of Reliance Entertainment – Digital said:“We are delivering a console experience to our mobile consumers and we will continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently our creative teams are working on analyzing the player data and designing levels and games to use from their real world to augment players virtual world.â€
On the association with Reliance Entertainment – Digital, Hitesh Jain, Founder and CEO of GoPhygital said:“We are proud to be associated with Reliance Entertainment – Digital, who over the years have redefined the rules of the game when it came to digital entertainment. We look forward to working closely with them in creating the next level of entertainment.â€