MxMIndia

Tag: Amit Jain

  • Will champion innovation for modern marketing in the industry

    Amit Jain appointed chairman of MMA Board

    By Our Staff

    MMA, formerly Mobile Marketing Association, has announced the appointment of Amit Jain, Managing Director, L’Oréal India as Chairperson of its India Board of Directors. Jain will be responsible for steering MMA’s endeavours to innovate and transform modern marketing in India and help marketers adopt and accelerate best practices in it. He succeeds Priya Nair, Executive Director, Beauty and Personal Care, Hindustan Unilever Ltd. Nair will move into a new role as Chair Emeritus of MMA India.

    Amit Jain
    Amit Jain

    Said Jain: “MMA has been doing stellar work in helping marketers use insights and tools to harness the convergence of marketing and technology to drive personalised and customised engagement, in line with evolving consumer needs and purchase behaviour. I am delighted to take on this role and lead MMA’s commitment to shape the future of marketing today by bringing brands closer to consumers through connected consumer journeys.’’

    Added Nair: “It’s been a pleasure for me to lead the MMA India board and add to building the industry ecosystem. I am excited to welcome Amit as MMA India Chair to lead the imperative for marketing change by empowering, enlightening, and enabling marketers to shape the future of modern marketing and propelling business growth.”

    Said Moneka Khurana, Country Head, MMA India: “Amit Jain’s business leadership, progressive outlook and experience in managing credible boards will help in shaping the future of Modern Marketing for MMA India at a time when it’s central to all marketers to drive business ROI, customer engagement & innovations.”

    Added Rohit Dadwal, Managing Director of MMA Asia Pacific: “Amit Jain’s deep knowledge of digital marketing in the 21st century will prove invaluable to the furthering of MMA’s mission in advancing modern marketing in India. I look forward to working with Amit and would like to thank Priya for her invaluable contribution and for paving the way forward.”

     

     

  • The design of the logo is built to reflect the core values and the essence of Patrika, notes a communique

    Patrika refreshes brand identity

    By A Correspondent

     

    The Rajasthan Patrika group has gone in for a brand refresh, and along with a logo that is sync with its values. Said Siddhartha Kothari, Additional Managing Director, Rajasthan Patrika: “We were looking for a new image and identity which would be more reflective of the new energies and new mindset with which we run Patrika. We strongly feel that brand is about good practices and the conviction with which the team carries the values in their day to day life, because ultimately it is the application of a value system and delivery of the promise that create a brand. Patrika brand is built on journalistic value system and the imagery is only to reflect the same.

     

    Notes a communique: “The design of the logo is built to reflect the core values and the essence of Patrika. Shri Karpur Chand Kulish the founder of Patrika found himself best expressed in his acquired title “Kulish” and adopted it for life. The word ‘Kulish” having a very powerful and deep significance. Kulish means a vajra the most powerful of all weapons ordained and blessed to restore dharma and rightful life. Kulish finds its refrences in Puranas, Geeta, Ramayan and most other scriptures and represents the very function that Patrika as newspaper has been playing in society as a revolutionary change maker. It looks absolutely the right choice of expression of intent and soul of the brand. Kulish is engrained in Indian ethos, as the first ever flag of freedom suggested by Sister Nivedita disciple of Swami Vivekananda also displayed a picture of Kulish.”

     

    The response to the new identity has elicited a positive response, we are told. Said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Ltd: “I believe that Kulish is an ideal choice to reflect the ethos of Rajasthan Patrika . It symbolises the power and purity of intent and has a deep meaning even in contemporary India. It is a perfect connect from our rich past and heritage to the present. Patrika has been playing a very constructive and powerful role in the media and the society at large. The Kulish is a very good symbol of that aspect as well. I wish the Patrika group all the best for the future.”

     

    Added Pallavi Singh, Marketing Head, BMW: “It’s great to see the new narrative with new energy” Said Sandip Ghose, Chief Operating Officer, MP Birla Cements: “In today’s fast-changing world the mantra is Reinvent, Re-engineer and Rediscover to stay relevant and ahead of the times. Even the most popular brands need to refresh its identity and reaffirm its purpose and character. A Lion too needs to roar occasionally to remind the world of its nature and stature. Glad that Rajasthan Patrika despite being the market leader by far-has undertaken this re-branding exercise.”

     

    Said Puneet Anand, Group Head Marketing, Hyundai: I congratulate Patrika Group on adorning a new Bold and Dynamic vision which is very amalgamated in the new brand identity. With the changing World, it will herald a new Era of Leadership for Patrika Group. Wishing All the Best”

     

    Said Amit Jain, CEO and Co-Founder, Girnar Software Pvt. Ltd.(Car Dekho): “A brand that is always refreshing with time… As news takes up a new form for its audience through the internet and the digital era, Kulish will help the masses identify with Patrika as a household name. I am confident that this new identity will resend the message of trust, purity and positivity all the way. The Lion symbolises strength and power and of what I have known of Patrika group, personally, this reflects very well with its values and ethos of the management and team, equally. Wishing the Patrika Group all the success as they carve the path to empowering change! ”

     

    Said Hanish Batra, GM Marketing TPG Wholesale : “A very powerful transformation, Groups commitment in empowering change in this phase of our country is very crucial.”

     

     

  • In his last role, Jain held the position of Managing Director, North-West Europe for Akzo Nobel

    L’Oreal appoints Amit Jain as Managing Director, India

    By A Correspondent

     

    L’Oréal has announced the appointment of Amit Jain as its India Managing Director, effective August 1, 2018. He succeeds Jean-Christophe Letellier who, after five years in the role, will take on another key position within the L’Oréal group.

     

    Jain will be L’Oréal India’s first Indian Managing Director. His career spans over 30 years with companies across countries such as ICI, Coca-Cola, Viacom and Akzo Nobel. In his last role, Amit held the position of Managing Director, North-West Europe for Akzo Nobel, based in Amsterdam.

     

    Said Pierre-Yves Arzel, Vice President – South Asia Pacific Zone, L’Oréal: “We believe that Amit’s rich global experience with a deep understanding of India, transformational leadership skills and inclusive personality will be an important asset in further developing L’Oréal’s business in India. His mission is to build on our rich talent base and global brands, to make L’Oréal India an engine for growth in Asia. We welcome Amit to the L’Oréal family and wish him all the best.”

     

    Jain will also look after Bangladesh, Sri Lanka and Nepal. He will report to Arzeland additionally to JochenZaumseil, Vice President, APAC.

     

     

  • The partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come

    Virat Kohli appointed brand ambassador for Uber India

    By A Correspondent

     

    Uber has announced the appointment of Virat Kohli, captain of the Indian men’s cricket team as its first brand ambassador in India.

     

    Speaking on the occasion, Amit Jain, President, Uber India & SA, said: “We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large. In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders.”

     

    Added Sanjay Gupta, Head of Marketing, Uber India & South Asia: “Virat personifies dynamism, integrity, grit, ability and passion. He is the embodiment of India’s ambitions on the world’s stage; he anchors the aspirations of billions, and it’s the little things he does that bring joy to their lives. It’s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uber’s commitment to India. We are super excited to have him join the team at Uber India,”