MxMIndia

Tag: Amit Gupta

  • It will be launching a three-part ad campaign soon

    Yulu rebrands identity

    By A Correspondent

     

    Yulu, a micro-mobility platform service has partnered with Red Baton Design Studio, for rebranding the brand identity for Yulu and create a holistic visual guideline for the brand which is now used to expand to various newer markets.

     

    Said Vijit Agrawal, the Creative Director and Co-founder at Red Baton: “We shall be launching a 3-part ad campaign, which will incorporate the brand’s vision of making our cities, our citizens and our country unstoppable!”

     

    Added Amit Gupta, CEO Yulu: “It has been a pleasure working with the Red Baton team. Yulu started its operations with an aim to address the rising air pollution and traffic congestion and we were glad that team Red Baton was so quick to catch on to that vision. Their in-depth immersion with our business vision and philosophy has been a critical driving force in our branding, website and video campaigns.”

     

     

  • They will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers

    UC Ads appoints Httpool as their exclusive ad sales partner in India

    By A Correspondent

     

    UC Ads has announced the appointment of Httpool as the exclusive ad sales partner in India.

     

    Said Ankit Paul, Country Lead – Monetization Strategy and Programmatic at UC: “UC Ads has done integrated campaigns for well-known brands, generating exposure to create awareness, launch event live streaming, influencer review programs for generating reputation, customers engaging events and more. It has successfully helped brands go to market, and gained a lot of market buzz. With Httpool we wish to take this offering to the market and effectively reach out to the right audience.”

     

    Added Amit Gupta, Managing Partner Httpool India: “UC Web with a high number of daily active users that is growing multifold, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. As UC Ads exclusive ad sales partner, we will handpick dedicated teams to provide them with access to the local media agencies and brands, develop specialised solutions and support them from marketing, ad sales to billing.”

     

     

  • He would be based out of Httpool India’s Mumbai office

    Pankaj Jain appointed as Head of Httpool Native (India + SEA)

    By A Correspondent

     

    Pankaj Jain

    Httpool has announced the appointment of Pankaj Jain as its Head of Native offerings for India, Indonesia, Malaysia and Thailand. He would be based out of Httpool India’s Mumbai office.

     

    Announcing the appointment, Amit Gupta, Managing Partner, Httpool India, said: “We are excited to have Pankaj join the Httpool family. His digital acumen and valuable contribution in the area of digital marketing will add to our existing expertise and ability to provide best advertising support to clients and agencies alike”

     

     

  • The Network has played a pivotal role in rescuing over 1,50,000 people by proving the geo-coordinates to government rescue teams

    Asianet reaches out to Kerala victims with its outreach programmes

    By A Correspondent

     

    Asianet News Networks has taken up the initiative to bring the lives of flood affected victims back to normal in Kerala. Asianet News employees in Kerala have formed multiple teams and are visiting the flood affected areas of Chengannur in 25 vehicles for removing water and mud from homes. So far, the team has cleaned over 75 homes using pumps and will also be sending teams to Kuttanad, Alleppy, Tirichur and Aluva.

     

    Said Amit Gupta, CEO, Asianet News Networks: “We had decided to do non-stop coverage of the flood and rescue operations and drop the ads despite heavy bookings for the festival season. As a responsible media brand, our teams rose to mitigate the sufferings of the flood victims. Other than sending the 40 tons of relief materials, our staff in Kerala and Karnataka are working round the clock to ensure that the lives of these victims are back to normal. We are in touch with several NGOs who are involved in the rescue operations and providing all the assistance to them. Our next focus is to assist rebuild roads and bridges which have collapsed so that the connectivity is restored in these areas.”

  • Abhijit Majumder, former Managing Editor, Mail Today, will be its Editor-in-Chief

    Asianet News unveils bilingual media tech platform, mynation.com

    By A Correspondent

     

    Asianet News Network announced the launch of its latest bi-lingual media tech platform in English and Hindi – mynation.com. Abhijit Majumder, former Managing Editor, Mail Today, will be its Editor-in-Chief.

     

    Speaking on the launch, Anoop N, Chief Operating Officer, Asianet News Digital, said, “Asianet News Network is focused on creating a compelling digital video content platform. We are the market leaders in South Indian languages. With Mynation, we will disrupt the English and Hindi news segment and deliver technology innovations in video and content distribution. We are excited about this next phase of our growth.”

     

    Added Majumder: “Asianet News Network’s strong brand credibility and presence across the four southern states with strong vernacular teams and deep regional insights provides us the edge to source and deliver content like none other. MyNation can now fully deliver on its promise of being the destination for focused news and video content.”

     

    Added K Madhavan, Chairman, Asianet News Network: “With this launch, Asianet News network gets a head start in the intensely competitive English and Hindi digital news space. We have brands like Republic TV which is the undisputed leader in the English news genre since its launch. With the launch of MyNation.com we look forward to bringing in disruption in the English and Hindi digital news segment”

     

    Said Amit Gupta, Group CEO, Asianet News Network: “At Asianet News digital, we focus on realizing the convergence of high-quality content and technology to deliver superior user experience and engagement. We are building deep domain expertise across board /languages and are excited to welcome Abhijit to lead this initiative. Asianet News Network is working on growing in-organically in Kannada, Telugu and verticals such as sports amongst others to further strengthen its position across all south languages in digital. FY19 will be a year of consolidating Asianet News digital and Asianet News Network as a Media tech entity for advertisers and brands that work with us. With our multi-platform reach across mediums – broadcast, print, radio and digital – and expanding audience segments – National and International Asianet News offers them a significant opportunity.”

     

     

  • Kannada Prabha is now part of Asianet News Network media group

    Kannada Prabha celebrates 50thanniv

    By A Correspondent

     

    Leading Karnataka newspaper Kannada Prabha has completed 50 years of operations in the country. Kannada Prabha was founded by media baron Ramnath Goenka in 1967. The paper is now part of the Asianet News Network media group.

     

    Celebrating the 50th Anniversary, the January 18 issue was a 134-page edition. To commemorate the special anniversary, Kannada Prabha has also launched a project of selecting ‘Seven Wonders of Karnataka’. Announced on November 1, 2017, the project aims at giving global recognition to various destinations of the state of Karnataka, apart from identifying seven best places.

     

    Said Ravi Hegde, Editor-in-chief of Kannada Prabha: “The collectors issue released on January 18 included glimpses of 50-year journey of Kannada Prabha, details of its past editors, important happenings during the period and also the nomination part of the project ‘Seven Wonders of Karnataka’.”

     

    Added Amit Gupta, CEO of Asianet News Media and Entertainment: “ It is truly a proud moment for us to celebrate the 50th year of Kannada Prabha. With its very strong digital news portal, Kannada Prabha is accessible to Kannadigas all over the world and with its sister News TV channel Suvarna News, advertisers have a unbeatable combination to reach the Kannada-speaking markets. I would on this momentous occasion like to thank and extend my gratitude to the entire editorial team and Ravi Hegde ‘the steward’ who has led this from the front and taken the brand from strength to strength.”

     

     

  • Bringing adventure to city life, Woodland taps into urban customers with its new ad film

    Woodland revisits proposition with ‘Urban’ ad film

    By A Correspondent

     

    Woodland has launched its new campaign as they shift their strategy to ‘Urban’. Woodland is best known as being an outdoor brand but now they want to bring the same philosophy of explorer to urban city life. The film has been directed by Hello Robot, a leading global visual design and ad production firm with offices in India and USA.

     

    The ad film revolves around two maverick motocross riders as they trail blaze their way across Los Angeles riding across everything, except for city streets. They go off road with their bikes and apply that freedom on the urban landscape.

     

    Amit Gupta, Director Hello Robot said, “It was a very challenging production on many levels, productions of this nature often take a year to put together and upto a million dollars in budget. We achieved this in a fraction of the money and time! Each location had to be vetted by our location manager then revisited by the stunt co-ordinator and director. Often due to safety reasons we were unable to use the locations and had to start the process from scratch.  We had to co-ordinate street closures in downtown LA and had police escorts through the filming. Some of the stunts performed were extremely dangerous and the stunt teams took days to ensure safety for all the riders. We had support from amongst the best in the business.”

     

    With a strong presence in LA; they can give access to celebrity Hollywood talent for direction of Indian ad films. With Indian brands growing to a global style appeal, such a level of quality in ad film making is seeing a growing demand. Hello Robot brings together the best of these two countries- the leading film making capitals of the world to put together cutting edge talent and creativity in ad films.

     

    Hello Robot also has the capability to produce ad films across myriad locations across India, Europe and USA. Theirs being a ‘collective’ approach brings together a blend of talent across technical experts and story tellers from across the world. It’s clear that having a base in two of the largest film-outputting regions of the world has its benefits for both their Indian and US clients.