MxMIndia

Tag: Amit Garg

  • Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job

    Shine launches new advertising campaign

    By A Correspondent

     

    Shine.com has put up a good show this year that saw them launch a portal exclusively for IT jobs (tech.shine.com), increase their database to 15 million, venture into e-learning offerings for candidates and substantially increase their new client count apart from improving satisfaction levels of existing clients.

     

    Seeing the increasing usage of mobile phone in job search, Shine.com is now targeting to become a ‘mobile-first’ company where the entire registration and job search process for a candidate can happen only on a mobile phone. Apart from simplifying the user flows on mobile, Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job.

     

    Commenting on this unique feature, Amit Garg, Business Head – Digital, HT Media, said, “For us to give value to jobseekers and recruiters, we are always experimenting with new technology to create brand new solutions that would take the industry ahead. While doing so, our research pointed us to the ‘power of weak ties’, a seminal study that says that your next career move is likely to come from people who are not our closest friends but are likely to connect you to professional circles that you don’t have access to. Our new app leverages these ‘weak connections’ of a candidate and our consumer proposition says that Shine.com will come to your use where your best friends cannot.”

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India and CEO Dentsu Asia Pacific (South), said, “We’re really excited about the new Shine.com campaign. Conceptualised by Soumitra Karnik and the Dentsu Creative Impact team, the campaign introduces a mascot for brand Shine.com. A mascot who is an innovative thinker and a quick solution provider to everybody’s job-related problems. We’re hoping that Mr M will become a brand property that will give Shine.com memorability, relevance and ultimately leadership in the category.”

     

  • Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi

    Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi

    By A Correspondent

     

    Hindustan Times has announced that Mr Diptakirti Chaudhuri will move on from his current role as Head- Marketing, HT Delhi to a new role in the Digital domain as Head, Strategy and New Businesses, Digital Business. In this new role, he would be a part of the Leadership Team of Digital Business, and be responsible for working on new category evaluation and entry. In this role, Mr Chaudhri will directly report to Amit Garg, Business Head-Digital. Mr Chaudhri is a Mechanical Engineering Graduate from the Jadavpur University and an MBA from XLRI.

     

    Mr Parveen Gupta will move to the position of Head, Marketing for HT Delhi. In his earlier roles, Mr Gupta was a critical driver in the relaunch of both HT and HT City. He will be responsible for the entire consumer & product agenda for the brand with. He will report to Rajesh Ramakrisnan, Marketing Head, Hindustan Times. Mr Gupta is a Production Engineering Graduate from Punjab Engineering College and holds an MA and MPhil in Sociology from JNU as well as an MBA from the ISB.