Britannia Industries Limited has announced the appointment of Amit Doshi as Chief Marketing Officer. He takes over from Vinay Subramanyam, who has moved on after two stints spanning 16-odd years.
Commenting on the appointment, Varun Berry, Managing Director, Britannia Industries said: ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight. I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavours.’’
Doshi spent eight-and-a-half years at at Lenovo and before that nine-odd years at Britannia.
Taproot Dentsu has been awarded the creative mandate for the forthcoming campaign of the tech giant, Lenovo. The agency won the mandate following a multi-agency pitch and will now service the account from its Mumbai office.
The campaign will focus on Lenovo’s smart and innovative offerings. It aims to carry the Lenovo story forward in the Indian market.
Amit Doshi
Speaking of the association, Amit Doshi, CMO – India and South Asia, Lenovo said, “Taproot was quick to understand our business need and translate it into interesting possibilities. They have a stellar track record in producing disruptive work and we are excited about working with the unit.”
Ayesha Ghosh
Added Ayesha Ghosh, Head, Taproot Dentsu: “In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey. We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”
IVM Podcasts, the leading podcast network, has announced that Sanjeev Mehta has been appointed as Business Head for the network. With a career spanning over two decades, Mehta comes with vast sales experience having worked within media and leading radio brands like Red FM, Radio Mirchi and earlier also with Mid-Day Multimedia. At Red FM, as a National Head, he spearheaded advertising business for all their stations.
It may be recalled that Pratilipi and IVM Podcasts recently announced that they will join forces to create a sustainable and scalable model for the podcasting industry in India. IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres.
Said Ranjeet Pratap Singh, Co-founder and CEO, Pratilipi: “Sanjeev has the business expertise we think is crucial to leading IVM podcasts into its next big phase. I’m certain that his focus on growth and his knowledge of the overall market will benefit us jointly and forge a strong path to our goals.”
Added Amit Doshi, Head, IVM Podcasts: “Sanjeev is a great fit for us considering his expertise in the sales game and the wealth of experience that he comes with. We knew we needed a well-seasoned expert for the ambitions we have as a company and we’re glad to welcome him on board the team.”
Speaking on the move, Mehta commented: “While the podcast scene is still new, it’s a dynamic and interesting space for me to explore having worked in the audio ecosystem for such a long time. I look forward to working with the IVM and Pratilipi teams, both sound players in the market.”
As Business Head, Sanjeev will lead the business growth for IVM Podcasts working closely with the leadership team to monetise the digital space and secure strategic partnerships.
Digital audio content creator Indus Vox Media has launched two new podcasts titled ‘Anything But Bollywood’ and season 2 of their popular show ‘The Rediscovery Podcast’.
In the Bollywood show, independent filmmaker Neha RT will sit down to talk to some of India’s best creators and filmmakers about art, cinema, inspiration and pretty much anything but Bollywood! The Rediscovery Podcast is a travel show with Ambika Vishwanath and Hoshner Reporter as hosts.
Said Amit Doshi, Founder, Indus Vox Media: “We have been growing steadily in the last couple of years, we have received a lot of positive feedback for our existing shows, and this motivates us to explore various new subjects and genres. With every new podcast, we want to expand further and reach out to a wider and varied listener base.â€
