MxMIndia

Tag: Amit Chopra

  • Also forged a strategic partnership with Avanzia Consulting

    Way2News appoints Amit Chopra to its Board of Directors

    Way2News, a hyperlocal digital news platform, appoints Amit Chopra, co-founder of Avanzia Consulting, to its Board of Directors. In line with this, the platform has also forged a strategic partnership with Avanzia Consulting, which will serve as a key advisor as the company accelerates its growth trajectory. These strategic initiatives will mark the dawn of a new chapter of innovation and growth for the platform in the digital news landscape.

    Welcoming Amit and Avanzia Consulting on board, Raju Vanapala, Founder & CEO, Way2News, said: “We are thrilled to extend a warm welcome to Amit as he joins our board of directors. With his deep expertise in media and technology and a remarkable track record of driving growth, his joining not only signifies a strategic elevation but also marks a significant milestone in our journey towards pioneering excellence in digital news. Amit’s expertise and strategic acumen will undoubtedly propel us towards sustainable growth. With him on board, we are well-positioned to navigate the complexities of the digital news landscape with precision and agility, ensuring Way2News continues to lead in delivering unparalleled news experiences to our audience nationwide.”

    Commenting on his onboarding, Amit Chopra added: “Joining Way2News’ Board of Directors is a tremendous honour. I am eager to collaborate with the exceptional team to capitalize on new opportunities and contribute to the platform’s continued evolution and success in the digital news landscape.”

  • Releases its maiden campaign

    Mullen Lintas wins mandate for Nature’s Essence

    By Our Staff

     

    Mullen Lintas has won the creative mandate for Nature’s Essence, a skincare and haircare brand backed by Samara Capital. The new campaign is part of the revamped brand strategy, crafted by Futurebrands.

     

    Said Amit Chopra, CEO – Esme Consumer: “For more than 20 years, Nature’s essence has helped women discover their real beauty through its range of Facial Kits, Gels, Creams and Face washes.  Our first campaign, “Hello Beautiful”, encourages every woman to discover their inner beauty by embracing the best that nature and technology has to offer.”

     

    Added Garima Khandelwal and Azazul Haque, CCOs, Mullen Lintas: “Nature’s Essence’s range of beauty products for everyday skincare make you meet your new beautiful skin, as though you meet yourself for the first time. We won the business with the strategy of making beauty a conversation with self, talking to the new confident audience that is not seeking or cares for external validation or admiration for her newfound beauty, but making herself her biggest fan and admirer.”

  • An ode to the millions of uncrowned and unsung beauty queens

    Lowe Lintas films for Blue Heaven

    By Our Staff

     

    Blue Heaven Cosmetics recently released an advertising campaign conceived by Lowe Lintas Bangalore. The minute-long film brings out the brand’s proposition – Don’t miss any opportunity to express your beautiful self.

    Said Amit Chopra, CEO & MD, Blue Heaven Cosmetics: “Over the last 45 years, Blue Heaven has enabled Indian women to express their beauty through its range of makeup products. Today, makeup is more than an occasional phenomenon, and Indian women are celebrating their beauty in everyday micro moments. Our new campaign, “O Beauty Beauty!”, is an ode to these beautiful women who make the most of their everyday life. Lowe Lintas understood the pulse of our customers and helped us connect better with them. We believe that the new campaign will help us deliver not just a great advertisement but effective business results.”

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas: “Blue Heaven makes great contemporary makeup solutions available to every woman across India. This film is an ode to the millions of uncrowned and unsung beauty queens found in every locality and pin-code of the country. It celebrates the expression of the most spirited everyday moments in their lives, as if there were a grand, non-stop makeup party happening across the country every day, whose proof can be found in the 15 seconds of fame playing on insta-reels (earlier tik-tok) generation.”

     

     

  • Channel reiterates its philosophy, Bhula de darr, kuch alag kar with a star studded brand campaign

    Star Bharat’s new film urges all to be fearless

    By A Correspondent

    Star Bharat has unveiled a campaign which reiterates the channel’s brand philosophy of ‘Bhula de darr, kuch alag kar’.

    Leading the movement “Burn your Fear” are icons of the nation. MS Dhoni, Mithali Raj and Ajay Devgn who star in the campaign produced and directed by Star India’s creative team in association with Leo Burnett who created the campaign idea and script.Music director AR Rahman’s signature music for Star Bharat is used in these films.

    “As a society we instill fear from childhood right up to adulthood,”said Amit Chopra, CEO, Entertainment, Star India talking about the thought behind the campaign, adding:“Of course, this is disguised as caution, prudence or even concern. But the fact of the matter remains that this fear holds us back from achieving our dreams or, maybe even dreaming. “Burn your Fear” inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dassera will be all about burning one’s fears.”

     

     

  • Sanjay Gupta & K Madhavan elevated as Amit Chopra is CEO, Star Plus and non-South entertainment

    Is there more to the rejig at Star India?

     

    By A Correspondent

     

    Ever since a town hall was announced to happen on April 13, there has been a buzz about what it could mean? Was there to be a big acquisition? A high profile exit or entry?

     

    We had got our friends in small places at Star India to keep us informed. Whatsapp Zindabad! We even suggested keeping the phone lines on for a listen-in, but that could be dangerous.

     

    So what did we finally hear. An organisation rejig with formations of easier-to-manage strategic business units (SBUs) and many elevations. Uday Shankar will be Chairman and CEO. COO Sanjay Gupta, COO was elevated to Managing Director,. Star India and K Madhavan will be Managing Director-South. Both Gupta and Madhavan will continue to report to Shankar. These changes position the organisation to meet its future growth ambitions on the back of a decade of rapid growth, noted a communiqué,  but keen Star India observers hint there could be more to it.

     

    “We are proud of its success and look forward to the next chapter of growth under Uday’s transformational leadership,” said James Murdoch, Chief Executive Officer of 21st Century Fox on the developments. Murdoch wasn’t present for the town hall.

     

    So here’s how the SBUs will be run, all reporting to Sanjay Gupta:

    :: Amit Chopra will be CEO of Entertainment, which spans drama and movie channels across national and regional channels in Hindi, English, Bengali and Marathi. So: Star Plus will have a new CEO
    :: Nitin Kukreja, CEO of Sports, which includes a portfolio of channels under the Star Sports banner
    :: Ajit Mohan, CEO of Digital, which oversees Hotstar, the digital platform
    :: Vijay Singh, CEO of Fox Star Studios, which produces and distributes Bollywood and regional films

     

    Meanwhile, Kevin Vaz has been appointed as CEO of South, reporting to K Madhavan. The South business unit incorporates all of Star’s business interests in the Southern states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. Also, a pan-India Content Studio will be set up to drive innovation in programming under Gaurav Banerjee who will report into Sanjay Gupta. The corporate roles will continue unchanged.

     

    “I congratulate Sanjay, Madhavan and the CEOs on their elevation. We have set ourselves a bold growth agenda and these changes will deepen the leadership bench, unlock entrepreneurial energy and position Star better to deliver on its ambitions,” said Uday Shankar, Chairman and CEO, Star India.

     

    We spoke to a cross-section of stargazers, and while the general sentiment was that it was just a set of elevations and restructuring of the way the business will be done, there were a few notables that deserved a mention.

    :: The Murdochs continue to repose their faith in Uday Shankar. So while he has made Chairman, it’s an executive role that he will be essaying as CEO. He’s the boss.
    :: Sanjay Gupta is the clear #2. There was no doubting of the fact, but this elevation clearly makes him the operational head of Star India. Of course K Madhavan is there, but he will be look after the Southern operations
    :: Great boost for Amit Chopra. He is incharge of the primary fuel of the company: the non-Southern languages entertainment network. This of course includes the all-important Star Plus. Chopra has been leading revenues until so far and has a rich past as a CEO at HT Media and earlier with HUL, so it’s not that he’s a newbie in running an SBU, but, then, Star Plus is a tricky cookie.
    :: Elevation for Kevin Vaz, but Star Plus going off rather early from under his charge is sad. He needed to be given more time
    :: Status quo for Ajit Mohan, Vijay Singh and Nitin Kukreja
    :: Innovation in programming is a good idea, and am sure as Uday Shankar’s trusted and old-time lieutenant Gaurav Banerjee will be entrusted with the responsibility of bringing in more

     

    The new structure has been announced, but Shankar has reportedly assigned a six-week window for the transition and handovers. The new financial year for Star India starts in July and with BARC ratings for the flagship channel looking better than before, there is a promise of achche din at Star. Naya Structure. Nayi Ummeed!

     

  • Amit Chopra will be the new sales head at Star India as Kevin Vaz moves to the new position of general manager – English and Bengali channels

    Amit Chopra new sales head at STAR, Kevin Vaz is now GM Eng and Bangla channels

    Kevin Vaz

    By Meghna Sharma

     

    Kevin Vaz, responsible for revenue generation for the entire bouquet of Hindi, English and niche genres under the STAR umbrella will now be incharge of Star Jalsha, Jalsha Movies and the English cluster of the network. He is the new GM of the channels.

     

    Meanwhile, Amit Chopra who joined Star from Hindustan Media Ventures Limited (HMVL) to handle sports telecast business will be heading the to revenue function.

     

    Mr Chopra began his career in 1993 with Hindustan Unilever.

     

    While MxMIndia has confirmed the news, the official Star spokesperson was tightlipped on the development.

     

    With close to 20 years of experience, Kevin Vaz has spent almost 16 years with Star India. He started his career at the Times of India as assistant manager, where he handled advertising and marketing functions. He joined Star in 1996.

     

  • It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi

    With Moradabad launch, Hindustan now pan UP and Uttarakhand

    By A Correspondent

     

    Hindustan Media Ventures Limited (HMVL) recently launched its 10th edition in the state of UP from Moradabad. With this, Hindustan completes its footprint across the two states of Uttar Pradesh and Uttrakhand. It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

     

    Commenting on the launch, Benoy Roychowdhury, ED, HMVL said: “Moradabad is a unique region of Uttar Pradesh that has placed India on the global map through its exports of over Rs2,200 crore of brass artifacts annually. Through the launch of our Moradabad edition, Hindustan now serves the entire footprint of Uttar Pradesh and Uttarakhand – two progressive and prosperous states with a rich, cultural heritage.”

     

    Sharing his views on the launch, Amit Chopra, CEO, HMVL said: “With our launch in Moradabad, we mark the completion of our journey of expansion that began in 2005. We now serve this economically powerful and culturally rich zone. As in our other markets, Hindustan will work to create reader delight through a high-quality newspaper and continuous engagement. We will become partners in progress for the citizens of the region. I am confident that Hindustan will emerge as the preferred newspaper for the people in this region.”

     

    Rajan Bhalla, (Head-Marketing, Strategic Businesses – HT Media) said: “The core proposition of Hindustan is ‘Tarakki ko chahiye naya nazariya’ – central to our brand and activation campaigns. We approached Moradabad with this very distinct perspective. Our Election Campaign “Aao Rajneeti Karein” reflects our commitment towards the state of UP and creating positive social impact.”

     

    Hindustan’s Moradabad edition has started with a strong 1.1 lakh circulation, a number that is unsurpassed in that zone. Moradabad launch comes on the back of the recent Aligarh edition launch which continues to progress by leaps and bounds; setting new benchmarks of journalism and reader connect.

     

    Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan and Kadambini and the news website livehindustan.com. Hindustan, which is the fastest growing daily in the country has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi, with a Total Readership of 3.75 crore.

     

    The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.