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Tag: AMES 2015

  • Other than being the Agency of the Year in the Effectiveness category, the agency has bagged a total of 10 awards comprising 4 Silver and 6 Bronze trophies

    Lowe Lintas + Partners scores again on the Effectiveness roster, Agency of the Year at AMES 2015

    By A Correspondent

     

    The results of the Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 released Wednesday evening see Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising 4 Silver and 6 Bronze trophies.

     

    In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.

     

    The awards tally of Lowe Lintas + Partners includes:

     

    Commenting on the performance put up by the agency, Joseph George, CEO, Lowe Lintas + Partners said: “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!”

     

    Sharing his comment on the win, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said: “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”

     

  • Entries were received from 20 different countries across Asia Pacific and beyond

    AMES 2015 receives good response

    By A Correspondent

     

    Over 1,100 entries have been submitted in 5 award sections of Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce for the 13th edition of the Asian Marketing Effectiveness & Strategy Awards. Entries were received from 20 different countries across Asia Pacific and beyond.

     

    The number of entries received from each country is as follows: Australia: 72, Bangladesh: 12, Cambodia: 1, China: 196, Hong Kong: 111, India: 178, Indonesia: 11, Japan: 46, Malaysia: 39, New Zealand: 44, Pakistan: 6, Philippines: 52, Saint Vincent and the Grenadines: 2, Singapore: 243, South Korea: 8, Sri Lanka: 3, Taiwan: 28, Thailand: 42, United States: 3, Vietnam: 24, Total: 1121.

     

    Commenting on the entries, Andrea Hayes, Festival Director, says, “The sheer number and quality of the entries are testament to the prestige and relevance of the AMES Awards in the region, and to the growing importance of strategic thinking in Asian marketing. Across brands and agencies alike, the focus is stronger than ever on building strategies that drive business performance and we are pleased to be setting the industry benchmark for marketing effectiveness.”

     

    The entries will be judged and shortlisted by a panel of 108 leading industry professionals from the region. The judges follow a rigourous and thorough process, ensuring all entries are considered and carefully evaluated against the stringent criteria set for each award section. The shortlist will be released on 20 April. Winners will be honoured at the Awards Ceremony, held after the AMES Conference on the evening of Wednesday 3 June at Grand Hyatt Singapore. The AMES Awards and Conference is the only event that brings the Asia Pacific marketing communications industry together for a day of learning, inspiration and debate on the future of marketing effectiveness central to successful business.