By Our Staff
American Tourister has unveils a new campaign to launch its new American Tourister Rollio Bags. The film campaign features Ananya Panday and is conceptualised by Makani Creatives.
Said Pradnya Popade, Marketing Communications Head at Samsonite South Asia Pvt Ltd: “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We’ve taken this energy up a notch with our latest launch, Rollio; bags designed with cutting-edge style for those who #OwnTheRoll. Unveil the future of travel aesthetics with Rollio’s signature roll-shaped silhouette, seamlessly merging chic with functionality. What better way to introduce these bags than by transporting the audience to a whole new verse? A verse inspired by the bags’ innovative and fun design. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun, and owns everything she does.”
On the campaign execution, Yashtika Vaswani, Digital Client Servicing Director, Makani Creatives added: “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds. The power of CGi technology allows us to bring our wildest imagination to life, creating a magical world so accurately inspired by the product.”
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