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Tag: American Idol

  • BIG CBS Love will air the latest season of American Idol concurrently with the US telecast

    American Idol 12 to launch on BIG CBS Love today

    By A Correspondent

     

    After the successful run of The X Factor USA and exploiting the post-digitization opportunities among English GECs, BIG CBS Love set to air the 12th season of American Idol, concurrent with the US. It will premiere on the channel today (January 18) and will air every Friday and Saturday at 9pm.

     

    American Idol is said to be one of the most successful reality shows in the history of television. The channel is promoting American Idol Season 12 heavily through a 360-degree marketing campaign which reaches out to audiences through multiple touch-points like print, radio, electronic, OOH and digital mediums.

     

    Anand Chakravarthy

    Speaking on the launch of American Idol Season 12, Anand Chakravarthy, Business Head – BIG CBS, said, “Keeping in mind the current scenario post-DAS, the show will reach a larger audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their target audiences.”

     

    The channel will also host an online talent hunt for aspiring singers called ‘Love To Sing’ with Talenthouse.com which will allow fans from across the country to be a part of the American Idol experience. The winner of the ‘Love to Sing’ contest will get an opportunity to witness American Idol live in in Los Angeles.

     

  • The newest season of the popular reality show will start airing from October 8 with Reliance Mobile, Microsoft and Nivea as sponsors

    Big CBS network to simulcast American Idol

    By A Correspondent

     

    After simulcasting global shows like America’s Got Talent and The X Factor, the Big CBS Networks is set to bring the latest season of the singing reality television show – American Idol. The eleventh season of the reality show will simulcast the show across its three-channel bouquet – Big CBS Prime, Love and Spark. American Idol will launch on October 15 – and the show airs from Monday to Thursday at 9 pm, across all three channels.

     

    Anand Chakravarthy

    Talking about the show, Anand Chakravarthy, Business Head, Big CBS Networks said, “This show, once again, is in keeping with our endeavour of offering the latest-freshest-hottest of global entertainment to India. American Idol the pioneer of all singing reality television shows, promises to generate excitement on television amongst the relevant audiences. We are happy to be offering audiences with exciting content while offering marketers the perfect platform to reach their audiences with maximum return.” The reality show has partnered with Reliance Mobile, Microsoft and Nivea.

     

    The judges include Steven Tyler, Jennifer Lopez and Randy Jackson. The show will be hosted by popular American television host and producer Ryan Seacrest. With the upwardly mobile Indian seeking more and more global content, the show promises to generate some excellent excitement amongst audiences in India.

     

    With America’s Got Talent already on air on Big CBS Prime, Love and Spark followed by The X Factor, which is airing concurrent to the US.