MxMIndia

Tag: Ameer Ismail

  • To position Melbourne and the State of Victoria as the most preferred destination

    Lintas Live wins back mandate for Visit Victoria

    By Our Staff

     

    Visit Victoria, the primary tourism and events company for the State of Victoria in Australia, has reappointed Lintas Live to help reimagine the brand’s PR and digital strategy for India. The agency will build and curate an overarching integrated communication framework for the brand to strengthen positioning of the destination and enhance its appeal to the discerning Indian traveller.  Lintas Live will support Visit Victoria in its mission to position Melbourne and the State of Victoria as the most preferred destination for outbound travellers from India.

     

    On the appointment of Lintas Live, Ms. Celia Ho, Regional Manager – South & South East Asia, Visit Victoria, said: “We are delighted to have Lintas Live back, an agency that exhibits an exceptional knowledge of our brand DNA. Working with them over the years, Lintas Live has truly become our brand custodian. At a time when many are looking forward to travelling again, we need an agency partner that understands our brand, knows the Indian audience, and has the capability to connect with them in fresh new ways. The association with Lintas Live will entail delivering a range of marketing campaigns to create desire and position Melbourne and State of Victoria as one of the most preferred destination.”

     

    Added Ameer Ismail, President, Lintas Live: “We are excited to onboard Visit Victoria again and to build new relevance for them in a modern live digital first way. Indians have been waiting to travel and the State of Victoria already enjoys great salience. With our new digital first framework in place our objective will be to capture the hearts and minds of consumers while ensuring Melbourne is at the top of people’s travel bucket list. We look forward to this partnership.”

     

  • Will craft a narrative for the Zone in India and globally

    Lintas Live bags mandate for Lagos Free Zone

    By Our Staff

     

    Lintas Live has won the Global Integrated Communications mandate for Lagos Free Zone (LFZ), Nigeria.

     

    On the appointment, of Lintas Live, Dinesh Rathi, Chief Executive Officer, Lagos Free Zone, said, “We are excited to partner with Lintas Live, an agency that mirrors our passion. Lintas Live not only demonstrated a keen understanding of our brand environment, but also showcased a cogent perspective on approaching the brand asks. We have aggressive plans for positioning LFZ as the most compelling destination for foreign direct investments into Nigeria, and we needed an equally agile partner and global network to help us achieve our aspirations.”

     

    Added Ameer Ismail, President, Lintas Live, commenting on the partnership “We are ecstatic with this win. Lagos Free Zone is the first private free trade Zone in Nigeria, and we are honoured to partner the brand in its communications journey in India and globally. There are a lot of synergies that we share with Lagos Free Zone. Constant innovation, an agile approach to business and customer-centric solutions are at the heart of their brand promise, much like the Lintas Live ethos. This mandate is very prestigious for us, and we are committed to make this alliance a huge success.”

     

  • To reinforce visibility of iconic brands Saridon and Supradyn

    Lintas Live to partner with Bayer

    By Our Staff

     

    Lintas Live has won the PR and social media mandates for Bayer India’s brands Saridon and Supradyn after a competitive multi-agency pitch. It may be remembered that Lowe Lintas had bagged the creative mandate for these brands earlier this year.

     

    Sandeep Verma
    Sandeep Verma

    On the appointment, Sandeep Verma, Country Head, Bayer Consumer Health India said: “In our endeavour to steer category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief. Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space.”

     

    Ritu Mittal
    Ritu Mittal

    Added Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India: “As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities. This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”

     

    Ameer Ismail
    Ameer Ismail

    Talking about the win, Ameer Ismail, President, Lintas Live said: “We are honoured to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn. This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of live storytelling to achieve disruptive/high impact results for both brands.”

     

  • To reimagine brand communication

    Lintas Live wins the PR and Communications mandate for Valvoline-Cummins

    By Our Staff

     

    Lintas Live has won the PR and Communications mandate for Valvoline-Cummins Pvt Ltd. The agency will help curate an overarching communication framework for the brand including brand image and corporate reputation building, targeted at its internal and external stakeholder communities.

     

    On the appointment, of Lintas Live, Ipshita Chowdhury, Chief Marketing Officer, Valvoline-Cummins, India said: “We are excited to partner with Lintas Live, an agency that mirrors our passion. Lintas Live not only demonstrated an exemplary understanding of our brand environment but also showcased an exceptional perspective on approaching the brand asks. We have aggressive plans for India and we needed an equally agile partner to help us achieve our aspiration. I believe Lintas Live, given its legacy and successes, is the perfect partner to etch indelibly, our brand journey in India. I am delighted to onboard them.”

     

    Added Ameer Ismail, President, Lintas Live, commenting on the partnership: “We are ecstatic with this win. Valvoline Cummins is not just an industry pioneer but the original engine oil brand of the world. We are honoured to partner the brand in its communications 2.0 India journey. There are a lot of synergies that we share with Valvoline-Cummins, India. Constant Innovation and customer centric approach are at the heart of their brand promise and the brand professes a rich history, much like the Lintas Live ethos. This mandate is very prestigious for us, and we are committed to make this alliance a huge success.”

     

  • To drive right communication strategies and digital expertise

    Lintas Live partners with Soch Group

    By Our Staff

     

    Lintas Live has been awarded the communication mandate for Soch Group.

    Rohit Pugalia
    Rohit Pugalia

    Said Rohit Pugalia, CEO and Managing Director, Soch Group: “Soch Group is dedicated to the evolution of the start-up ecosystem in the country. We understand that in today’s day and age, it is imperative to bring a fresh approach to the table in terms of creative and impactful storytelling. Lintas Live offers exactly that. We are happy to partner with a leading PR and creative agency offering like Lintas Live that can help us drive the right communication strategies, backed by their strong media connects, digital expertise and insightful industry knowledge.”

    Ameer Ismail
    Ameer Ismail

    Added Ameer Ismail, President, Lintas Live: “Lintas Live is proud to partner with the Soch Group. The reason for developing a unique narrative is imperative for the purpose that the Soch Group has in the fundamentals of its business model. The exciting environment of start-ups in India is going to give rise to great opportunities to develop creative, topical and relevant narratives with live storytelling across digital and conventional platforms.”

     

     

  • ABD owns brands like Officer’s Choice, Sterling Reserve, amongst others

    Allied Blenders and Distillers says cheers to Lintas Live

    By Our Staff

     

    Lintas Live (eka GolinOpinion) has bagged the PR mandate of Allied Blenders and Distillers (ABD), after a competitive multi-agency pitch. Lintas Live is set to develop the PR communication strategy for ABD and its brand portfolio, which will include, PR content creation and corporate reputation building. LL’s Mumbai office will lead the business. ABD owns brands like Officer’s Choice, Sterling Reserve, amongst others.

     

    Anupam Bokey

    On the appointment, Anupam Bokey, Chief Marketing Officer, Allied Blenders and Distillers, said: “As we embark on a journey of reinvention and transformation we were looking to partner with a modern, forward-thinking agency that understood our vision and demonstrated standout capability of execution backed by strategy. This is where the Lintas Live team stood out on every parameter and in addition showed immense passion, which helped us close on this partnership decision.”

     

    Ameer Ismail

    Added Ameer Ismail, President, Lintas Live said, “Allied Blenders and Distillers Pvt. Ltd., is one of India’s top alco-bev companies with powerhouse brands like Officer’s Choice and Sterling Reserve that have achieved great success and scale. This is an exciting time to partner with an excellent management team focused on a dynamic and audacious vision for the company and its brands. We intend to deploy our Lintas Live values of disruptive thinking and innovative & engaging storytelling, to reach new heights of success for ABD.”

     

     

  • Agency will be responsible for digital marketing, social media, online reputation management and promotion

    Lintas Live to promote Tourism Spain brand

    By Our Staff

     

    Lintas Live has bagged the social media marketing mandate for Turespaña in India (Tourism Office of Spain for India). It will be responsible for management of the entire virtual community around Turespaña’s social media accounts in India, including content development, crisis management and online reputation management.

    Said Ameer Ismail, President, Lintas Live: “We are delighted that we have won such a prestigious tourism body like Turespaña to represent. The post-COVID world will challenge previously held notions, especially when it comes to the Travel & Tourism sector which will need to have creative and digital first strategies. Lintas Live has demonstrated the understanding of the sector with our years of experience working across hospitality, aviation and other tourism bodies. We have successfully married creativity and digital thinking through our ideas and will attempt to build our communication to position Spain as a preferred destination.”

     

     

  • … to drive the real estate major PR and communications

    Lintas Live bags Prestige Group mandate

    By A Correspondent

     

    After a multi-agency pitch, Prestige Group has entrusted Lintas Live, the digital-first creative PR agency (eka GolinOpinion) with a mandate to drive its PR and communications.

     

    Irfan Razack

    Said Irfan Razack, CMD, Prestige Group: “We are happy to partner with Lintas Live, an agency that demonstrated a deep understanding of modern consumer needs and has similar values to ours. As we embark on our new vision of expansion in India, we believe collaborating with best-in-class agency like Lintas Live was the right decision taken at the right time. At Prestige Group, we are very passionate about our brand and our projects and a partner that shares our passion was an important contributor to this decision.”

     

    Ameer Ismail

    Added Ameer Ismail, President, Lintas Live: “We are delighted that Prestige Group has placed its confidence in Lintas Live. The real estate sector is evolving and this promises to be an exciting journey. In Prestige Group, we have found a partner that believes in our capability and our new offering. We aim to do some path-breaking work that will stand apart.”

     

     

  • Lintas Live is part of the MullenLowe Lintas Group

    Lintas Live awareness drive on climate change

    By A Correspondent

     

    ‘Count Us In’, a global attempt for mobilising citizens to act on climate change, was launched by actors Priyanka Chopra and Chris Hemsworth at the TED Countdown. Lintas Live, part of the MullenLowe Lintas Group, supported the launch of this global initiative in India and in motion a digitally-driven and influencer-led outreach across the country.

     

    Ameer Ismail

    Speaking about the collaboration, Ameer Ismail, President, Lintas Live, said: “This pandemic has led people to reset their priorities and everyone is far more conscious of issues like the environment. It is an honour to associate with causes that have a deep social impact and Lintas Live is proud to have supported the launch of an inspiring global movement such as Count Us In that urges individuals to take simple but effective steps towards climate change. In today’s hyperconnected world, we understand the importance of driving conversations that are live via credible experts across industries.”

     

     

  • Ameer Ismail to lead the digital first creative PR agency. Sarvesh Raikar appointed Creative Head

    GolinOpinion  will now be Lintas Live

    By A Correspondent

     

    GolinOpinion will be rebranded as Lintas Live with immediate effect and will be part of MullenLowe Group’s global communications network which includes U.S. based agency MullenLowe PR – voted Global Creative PR Agency of the Year in the Holmes Report 2017

     

    Lintas Live will be a digital-first creative PR agency Lintas Live also announces the appointment of Sarvesh Raikar as its Creative Head.

     

    Amer Jaleel

    Speaking about the launch, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group said: “From Mumbai Police to Starbucks, every brand wants to throb with its own energy and charisma, stay part of conversations by streaming its thoughts, it’s consciousness to its franchise. We deconstructed and re-built our PR organisation to not just reflect the current times but to lead the thinking for times to come. And recognising the need to be digital in our behaviour but creative at our core we have at the tip of Lintas Live one of our brightest RCOs Sarvesh Raikar who is possibly India’s most experienced and celebrated brand creatives to head a PR company. We recognise that brands should lead from PR into campaigns and that creative thinking will evolve PR into becoming seamless and inextricable from marketing.”

     

    Virat Tandon

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “In today’s digitally interconnected world, opinions get formed not only through the news media, but through influencers, experts, leaders, bloggers, celebrities and all other individuals and communities who have a voice and want to use it. Moreover, corporations, leaders and brands have to operate real-time in this “always live” world. Lintas Live will be able to provide our clients with agile, proactive and “always live” PR and communications solutions. I am quite confident that this new offering will be quite the game- changer for our clients.”

     

    Ameer Ismail

    Talking about his new role, Ameer Ismail, ­­­­­­President-Lintas Live said, “Golin has been an outstanding partner and we will always cherish our many achievements and learnings together.  Our PR practice in India has gone from strength to strength and this rebrand is a bold move in our evolution. I’m excited about the relevance of our new offering to brands, marketers and leaders in these changing times. Being part of the MullenLowe Lintas Group has given us a unique opportunity of drawing on the core of our creative skillsets. We are confident of being able to deliver ideas and solutions that are bold and impact worthy in a digital age.”

     

    Golin’s operations in India will now report through IPG’s Constituency Management Group in line with Golin operations elsewhere.

     

    Added Darren Burns, President of Asia for Golin: “We thank Ameer and his team for a productive partnership over the last five years and we look forward to ongoing collaboration with the Mullen Lowe team within our IPG family. India remains an important market for us and we will continue to evolve our business there under the Golin brand.”

     

     

  • MullenLowe Lintas Group elevates Lakhani as ED of its PR arm

    Kavita Lakhani is now ED, GolinOpinion

    By A Correspondent

     

    MullenLowe Lintas Group has promoted Kavita Lakhani to Executive Director for the group’s PR firm, GolinOpinion. Said Ameer Ismail, President, GolinOpinion: “Kavita has been an integral part of driving GolinOpinion’s successful growth over the years. Her elevation is a reflection of her valued contribution in helping the agency achieve its commitments and contributing to our overall positive perception in the marketplace. Kavita is a strong business leader and I am delighted to have her take on the new role for GolinOpinion. Kavita will be responsible for GolinOpinion’s national businesses, leading new business initiatives, building a management team and enhancing our corporate marketing efforts, including brand awareness and engagement.”

     

    Speaking on her elevation, Lakhani said: “My passion for communications has only increased over the years. I am proud to be part of a great institution like the MullenLowe Lintas Group. GolinOpinion is a market-leading PR consultancy that delivers powerful creative campaigns to clients, coupled with high-quality execution. I look forward to enhancing GolinOpinion’s blue chip client portfolio and developing new competencies.”

     

     

  • The account will further strengthen the agency’s technology practice

    Golin Opinion wins PR mandate for Charmboard

    By A Correspondent

     

    GolinOpinion has been awarded the PR mandate for Charmboard, an in-video discovery platform. The agency was appointed after a multi-agency pitch for its distinctive PR and creative approach. The account will further strengthen the agency’s technology practice and will be handled by the agency’s Bengaluru office.

     

    Said GBS Bindra, Founder and CEO, Charmboard: “Charmboard is a young and passionate brand which is leveraging the power of video content in fashion and lifestyle segment. We could feel the energy that GolinOpinion team brings to the table with regard to ideas and experience they have. We hope to see some great work together.”

     

    Commenting on the win, Ameer Ismail, President, GolinOpinion added: “I am truly delighted that Charmboard, a young brand in the segment of AI visual discovery platform has trusted and placed their confidence in us to build and deliver successful PR campaigns. This win firms up the large strides we are taking in the technology space. Additionally, our expertise in lifestyle & start-up will add value to the brand and empower Charmboard to be visible among the top lifestyle brands as the non-intrusive digital platform to advertise with them.”