MxMIndia

Tag: Ambuja Cements

  • Along with parent company Holcim India

    Ambuja Cement & ACC launch sustainability campaign

    By Our Staff

     

    Ambuja Cements and ACC limited, member companies of Holcim India have reinforced their first joint sustainability campaign ‘#ChangeTheStory’ by introducing their first-ever rap song titled ‘Bubble Rap’ across all the owned platforms. The original fun lyrics and upbeat music sung by remarkable rappers features the campaign mascot ‘Bubble Sharma’.

     

    Notes a communique: “The bubble rap will ensure brand awareness as it will act as a catalyst for encouraging people to be agents of change to transform today into a sustainable tomorrow by urging the audience to embrace sustainable practices and take a pledge on their microsite- https://www.changethestory.co.in/”

     

  • The account will be handled out of Triton’s Mumbai office

    Triton Communications bags creative mandate of Ambuja

     

     

    Triton Communications has been awarded the strategy, creative and digital mandate for Ambuja Cements. The account was won in a multi-agency pitch. The account will be handled out of Triton’s Mumbai office.

     

    Said Ali Merchant, Founder Director, Triton Communications: “Ambuja is a truly prestigious win for us. With many firsts to its credit, Ambuja is India’s foremost cement company with strength etched firmly in every Indian’s mind. The company has some great plans and we are privileged to be a part of this journey with them.”

     

    Added Ullas Chopra, NCD, Triton: “Ambuja has always stood for high creative standards with standout work that connects with small-town India. The pitch brief was a challenging one that tasked us with extending Ambuja’s iconic “Giant” strength to new products and propositions. We are happy that our creative solutions resonated with the Ambuja team and it is our pitch work that’s now under production. We look forward to partnering with the brand in its plans for growth focused on a diversified products and services strategy.”

     

     

  • Ambuja's new digital ad film, Guptaji ki kahaani crosses 2.5 million views within a week of its launch

    Ambuja’s new digital film highlights its ‘roof-special’ features

    By A Correspondent

     

    Ambuja’s Khalli ad had generated rave reviews and now the company has unveiled a digital film for its Ambuja Plus Roof Special.

     

    Building on this insight, Ambuja celebrates these special memories that each of us has, in its new digital campaign, ‘What’s up on your Chhat?’, which showcases the special memory of Guptaji, who finds his true love on his ‘chhat’ (terrace).

     

    While we do not like to report on digital views as a lot of them are inorganic, the film has seen an excellent response. For instance a few days back, Scarecrow founder Manish Bhat messaged us saying: “Some creative work you may have not done yourself, and sometimes you don’t even know who created but, but you still feel like sharing it with your loved ones, relatives & friends as soon as you accidentally receive it on social media. This new film of Ambuja Cements is one such rare film, which I found unpretentiously great, and spontaneously loved it. And would strongly recommend you to watch it.”

     

    The digital agency for this campaign is Experience Commerce and the production house is Mojo Media LLP.