By Our Staff
Amazon miniTV, the free video streaming service from Amazon.in, has announced the launch of its newest category, ‘Mini TV Imported’, with International content dubbed in Hindi. It will stream top global shows every month ranging from Korean, Turkish, Mandarin and Spanish dramas.
Commenting on the big venture, Amogh Dusad, Head of Content, Amazon Mini TV (or miniTV, as Amazon writes it) said: “In recent times, the viewing preferences of digital video consumers in India have changed significantly. They love diversity in content offering and are looking for unique stories & captivating characters from across the world. We have curated a list of blockbuster shows (from Korean, Turkish, Mandarin, Spanish and many more languages) that we believe will resonate with Indian viewers. Very excited to add the international shows in local language to our content slate on Amazon Mini TV!”
Added Aruna Daryanani, Director and Business Head, Amazon Mini TV: “At Amazon Mini TV, our endeavour has always been to offer exciting content to our audiences across India for free. We are catering to a vast majority of 18-34-year-olds, who are looking for fresh content beyond television. Hence offering a varied choice of international shows dubbed in India is a perfect extension and we believe will appeal to our customers. We believe this is an exciting opportunity, as advertisers are also very keen on reaching out to this audience on our service.”