MxMIndia

Tag: Amaze

  • Showcases the range of energy solutions including solar-based products

    Kohli is brand ambassador for Amaze power tech brand

    Amaze, the energy solutions brand, launched a new brand campaign Hamesha #ReadyToPerform featuring Virat Kohli. The campaign showcased its widest range of inverters, batteries, and solar products.

    Speaking on the occasion, Preeti Bajaj, CEO and MD, said: “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next 3 years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Added Neelima Burra, Chief Strategy, Transformation and Marketing Officer: “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts. We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    Said Anusha Shetty Chairperson and Group CEO, Grey: “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fuelling their aspirations with uninterrupted power.”

  • Will be brand ambassador for another 3 years

    Viral Kohli extends deal with Amaze Batteries

    By Our Staff

     

    Amaze, the inverter and inverter battery brand, has extended its endorsement deal with Virat Kohli for another three years. Kohli has been associated with the company since its inception in 2018 and has been the face of Amaze. As part of the deal, Virat Kohli will feature in all print and electronic media advertisements for the brand.

     

    Talking about the contract extension, Rajesh Kalra, Head of Sales, Amaze said: “We are delighted to extend our collaboration with one of the greatest batsmen in the world, Virat Kohli. He has always brought a deeper consumer connect to the brand and we hope to seek exemplary success together”.

     

    Added Vipul Sabharwal, Managing Director: “At Amaze, our commitment towards delivering the best, resonates with Virat’s superb performance on the cricket field. As we celebrate more than 3 years of our association with the Captain of Indian Cricket Team, we are proud to continue our journey with him and hope to grow rapidly.”

     

  • FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country

    Big FM partners Honda’s amazing feat

    By A Correspondent

     

    FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country. Honda’s campaign – the Honda Amaze Longest Drive Through Amazing India – kicked off on September 15 and culminated on Nov 9 achieved the Guinness World Records. The campaign was supported by on-ground activities and on-air promotions across 30 stations of the 7 BIG FM network, connecting with Honda fans and dealers to create a buzz about their power campaign.

     

    Speaking on the occasion, Hironori Kanayama, President & CEO of Honda Cars India Ltd., said “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering the Guinness World Records.”

     

    Speaking of the partnership, Ashwin Padmanabhan, Business Head, 92.7 BIG FM stated, “It is our endeavor to offer audiences with clutter-breaking and highly engaging content, while offering our partners the best solutions through the effective use of the powerful medium of radio. Having worked with Honda in the past we have a long-standing association since they understand the power of radio.”