MxMIndia

Tag: Amarpreet Kalkat

  • First-of-its-kind consumer segmentation and communication planning tool layered with actual online speak from social media mining

    Kantar and Frrole announce the launch of ‘TGI Social+

    By A Correspondent

     

    Kantar has partnered with Frrole to roll out TGI Social+, a tool that will bring together consumer profiles from TGI embedded with social media analytics to provide a comprehensive understanding of online consumers.

     

    Commenting on the new offer, Hemant Mehta, Managing Director, Insights Division, Kantar said: “We know that consumers express themselves more openly and candidly when they are online. Social media analytics gives marketers a unique opportunity to comprehensively understand their consumers, gather their feedback, their likes and dislikes, their issues and interests effectively. This 360-degree understanding of their consumers can help them tailor their messages sharply and make them more relevant and reach the right audience. TGI Social+ is our unique, first of its kind offer that helps brands to engage and talk to their consumers in their language using relevant themes, at relevant times and on relevant online channels.”

     

    Added  Amarpreet Kalkat, CEO, Frrole: “We are delighted to partner with a global leader like Kantar to bring together online and offline insights in one place, creating a first of its kind offering that has been missing from the arsenal of marketing teams. It allows both of our customers on the agency as well as brand side to develop a holistic picture of their consumer and the market. It also allows them to answer previously unanswered question during planning and measurement, without having to bother about the hitherto isolated nature of data sources. That will now be a thing of the past for those who use TGI Social+.”

     

     

  • This engine empowers Frrole with the aptitude to analyse hundreds of millions of data pieces in real-time

    Frrole unveils social intelligence offering

    By A Correspondent

     

    Bangalore Frrole announced its next-generation innovation in Big Data analytics plans and social media insights – Frrole’s social intelligence. This powerful engine built by the team empowers Frrole with the aptitude to analyse hundreds of millions of data pieces in real-time by performing extensive analysis across semantic, metadata, and statistical dimensions to deliver accurate insights to its customers.

     

    On Frrole’s future, CEO and co-founder Amarpreet Kalkat shared, ““We really want to build a kind of product that people have not seen before. Not only in terms of business success, but also in terms of the kind of people we have, in terms of technology we build, in terms of our way of life, in terms of how we value customers and all other stakeholders. We think that social data is the best data set to understand the consumer, and if we can master it, we can build the Google of social web. We can build a company that touches each aspect of consumer understanding by a business and helps the business or the software become a whole lot more intelligent in how it interacts with the customer.”

     

    Generally social listening products measures conversations happening on social media about a brand or product, but Frrole analyses these conversations to analyze what is happening truly inside your business. While most Social Analytics and Intelligence products available in the market provide results based on statistics and the first level of NLP, Frrole goes two levels deeper – building semantic context for each topic, and tying it up with information available in the general and historical data sets.

     

  • The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments

    Maxus unveils social TV tracker tool- Maxus Synapse

    By A Correspondent

     

    Maxus has announced the launch of yet another pragmatic tool ‘Maxus Synapse’­ the social TV tracker that will help one plan for digital natives effectively. The tool tracks the conversations of key channels and programs, reports it in one view for planners and buyers to take quick and smart decisions that will enable them to drive their business more efficiently.

     

    The applicable tool pulls in real time Twitter data for top performing programs and online channels. The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments. These metrics would help planners track and measure what programs are dominant on social media and how the brand associations can be multiplied, leveraged and nurtured to bring out the best performing results.

     

    Priti Murthy

    Commenting on the launch Priti Murthy- National Director, Insights Maxus India said “We at Maxus are committed to bring out the best innovations for the industry. Research has found that earned social media ‘reminds’ people to watch an episode after the live airing, thereby making it imperative for us as media planners to see the audience data more holistically than in silos. It was the recurrence of these conversations that gave birth to the idea of Maxus Synapse.”

     

    “With Synapse one will be enabled to track and measure the performance of TV programs vis-à-vis the social chatter around them. This will also help understand the lift generated by social media and analyse the qualitative viewing of niche audiences which is minuscule compared to GECs. We also would like to thank our partners from the Frrole Team who helped develop the tool,” she added.

     

    Amarpreet Kalkat Co-founder, Frrole said, “Maxus is an innovator and a thought leader when it comes to employing data and analytics for the benefit of its clients. At Frrole, we are privileged to be the social data partner for another industry-leading initiative from Maxus that would not just be a trend-setter, but would also drive significant increase in ROI on media spends by Maxus clients.”