MxMIndia

Tag: Amarpreet Anand

  • As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan

    Isobar wins creative and digital mandate for four Diageo India brands

    By A Correspondent

     

    Isobar India has been appointed as the creative and digital partner for Diageo India. Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo’s Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge.

     

    Speaking on the association, Amarpreet Anand, Executive Vice President & Portfolio Head, Diageo India said: “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

     

    On the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”

     

     

  • The brand ropes in Vicky Kaushal for a campaign that inspires people to celebrate moments of joy of their Yaars

    Vicky Kaushal is face for McDowell’s No 1

    By A Correspondent

     

    McDowell’s No 1 Platinum has launched its all-new campaign – Jashn Yaari Ka and signed up Vicky Kaushal as the face of the campaign. Okay, the ads are not any whisky-chisky, but gourmet snacks. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor.

     

    Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India, the leading gourmet snacks maker (hic, hic ;)): “In today’s world where we often resort to technology to acknowledge an important moment in our Yaar’s life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell’s No 1 Platinum Gourmet Snacks.”

     

    Someone from the agency The Womb who doesn’t want to be named said: “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”

     

     

  • The platform has now launched their second TVC featuring the celebrity chef Nikhil Chib

    Celeb chef Nikhil Chib affirms why it is never too late to follow one’s passion

    By A Correspondent

     

    Diageo has launched an online platform Signaturestartup.in – My Mark, My Signature to inspire talented individuals to convert their passion to a paycheck. It houses a series of ‘Signature Start Up’ stories of real life individuals who driven by their dreams, passion and commitment have made their mark in various fields.

     

    The platform has now launched their second TVC featuring the celebrity chef Nikhil Chib, who started off as an Investment Banker on the Wall Street and later went on to find his passion in cooking, thus starting his first restaurant Busaba in 2001. With the launch, he gave Mumbai’s culinary curious lot a taste of the most authentic Southeast Asian cuisine. Chib also runs the smaller chain of SE Asian restaurants called Busago.

     

    Commenting on this initiative, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India:“Today, we have a generation who is very keen on following their passion and turning it into a successful career but they just need that one extra push or encouragement and a right platform. As a brand, Signature Start Up is trying to achieve what no other platform has done before. The brand wants to empower and inspire the millennials to follow their passion and make their mark in their chosen areas of interest or professions through these inspiring stories. Nikhil’s is one such real story and we hope it will strongly resonate with everyone who wants to make a mark.”