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Tag: Amar Tidke

  • Presented by duo Bade & Chote

    9XM launches Loppipops Youtube channel

    By Our Staff

     

    Music television network 9X Media launched ‘Loppipops’, a kids’ learning channel available on YouTube. The channel will showcase specially designed and curated playlist of kids’ rhymes and videos, presented by duo Bade-Chote and their gang of animated characters.

     

    Commenting on the launch of Loppipops, Amar Tidke Chief Programming Officer, 9X Media said: “We are delighted to launch Loppipops Kids learning YouTube Channel on the occasion of Children’s Day. Loppipops will captivate the interest of its young audience in a fun and memorable manner. Over the years, Bade Chote and their friends have become iconic house-hold names extending the IP into the kids space was a natural progression with the ever increasing demand for kid’s content. Music is the building block of early learning and as a music network we have over the years experimented in various ways to entertain our audiences through music. The endeavour here is to entertain and make learning fun. The Loppipops gang will engage the kids in Child-safe screen time by providing them with the right edutainment. This should be fun ride for all!”

     

  • Ashwinikumar would be reporting to Amar Tidke, Chief Programming Officer of 9X Media

    Ashwinikumar Patil appointed Programming Head for 9X Jhakaas

    By A Correspondent

     

    Ashwinikumar Patil

    9X Media has announced the appointment of Ashwinikumar Patil as Head of Programming for 9X Jhakaas – leading Marathi music channel. Ashwinikumar would be reporting to Amar Tidke, Chief Programming Officer of 9X Media.

     

    With over 12 years of experience in programming and production, Ashwinikumar has worked across a broad spectrum of media & entertainment companies including Zee Marathi, Zee Talkies, etc. Ashwinikumar started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of Regional Non-fiction Head at Reliance Big Productions.

     

    Commenting on Ashwinikumar’s appointment, Amar Tidke, Chief Programming Officer, 9X Media Pvt. Ltd. said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

     

    Speaking on joining 9X Jhakaas, Ashwinikumar Patil said, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”

     

  • In an industry that knows no boundaries, year 2011 saw four major trends, notes Amar Tidke.

    The Anchor: 4 striking trends among Hindi music channels

    By Amar Tidke

     

    Year 2011 can be called the year of growth for the music television industry, and that has benefited not only the entire genre but also music lovers who now have varied choices for music consumption on TV.  As we all know, music knows no boundaries, it’s free from the boundaries of languages or countries and communities.

     

    Year 2011 saw music that cuts across all these boundaries and become the most popular hits. Four major trends that the industry witnessed are: Rise of many players in the music television space, the Digital interface, Regionalisation of media and the Innovation of content.

     

    #1 New channel launches

    Year 2011 saw the advent of many new channels in the music television space. We started the year with about 10 odd music channels and today we have 14 channels.  The launch of new channels has not only been a boost for the industry but also provided brands and viewers with varied choices to choose from.

     

    #2 Experimentation on content 

    Due to so many new entrants in the music television space, channels tried experimenting on their offerings and the audience was given assorted choices to select from. The audience demanded pure music content which was the focus of 2011. The year 2011 also proved that the audience is the final decision-maker, and channels were made to rethink their positioning to appeal to the viewers.

     

    #3 Regionalisation of media and innovation of content

    Another trend that was prominently seen in 2011 was concentration on regional audiences. 9X Media Group launched 9X Tashan, a Punjabi Music channel and Marathi Music channel 9X Jhakaas in the year 2011.

     

    #4 The digital interface

    Lastly, but very important, a trend that was seen in 2011 was the major use of Digital and Social media platforms. One of the major examples of this was the ‘Kolaveri Di’ song that was first seen on YouTube and then made its way to all popular music channels. That is the power of the digital wave and, given the interactive ability of this platform, many channels and youth brands were seen creating content for their target audiences on these platforms. We will see this platform only grow in 2012.

     

    Amar Tidke is Head of Programming and Senior VP, 9X Media Group.