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Tag: Amar Singh

  • The film has been conceptualised by Lowe Lintas

    Godrej launches new digital film for Hit

    By Our Staff

     

    Godrej Hit, the insecticide brand, has unveiled a new digital film for the festive season. Centered around Lal Hit, the variant which promises to reduce cockroach infestation, this film is a satirical take on the annual Diwali cleaning ritual.

     

    Sharing his thoughts on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “There is a lot of optimism in the air as we approach the festival season. We wanted to do something that would spread the message of cleanliness in an unusual manner. Cleaning of homes is an important ritual not just to eliminate pests like cockroaches and ensure a safe environment; this activity also has a deeper, symbolic meaning. Through this light-hearted campaign, Godrej Lal HIT has a refreshing take on cleanliness, encouraging people to clean their homes of old harmful memories along with toxic memories for a happy and safe Diwali.”

     

    Commenting on the film, Amar Singh, Regional Creative Officer at Lowe Lintas added: “The practice of pre-festival deep cleaning is a very relatable one across the country. And the thing is, when you go that deep, you never know what you might find. Our film, conceived by Rajat Dawar, Vishal Bagade and Stuti Dixit, plays on this to remind us of the nuisance and hazard of cockroaches and of the fact that Lal HIT needs to be an essential part of our cleaning. Deep or otherwise.”

     

  • Focuses on debit cards, credit cards and Grab Deals platform offers

    Lowe Lintas launches festive campaign for Axis Bank

    By Our Staff

     

    Axis Bank has rolled out a multi-film campaign to promote ‘Dil Se Open Celebrations’.  The short format films, conceived by Lowe Lintas Mumbai, are set in typical backdrops of Diwali, highlighting the range of offers extended by Axis Bank.

     

    Talking about the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank said: “Our campaign on Dil Se Open Celebrations is firmly entrenched in the cultural relevance of festivals and captures the nuance of festivals as a license to indulge and celebrate to our heart’s content. And we have just the relevant offers across cards, Grab Deals and loans among many others to make these celebrations even grand. However, this campaign is not just about offers, it serves as a reminder to all of us to celebrate and be open to happiness, whether big or small, kyunki Diwali roz roz nahi aati.”

     

    Commenting on the campaign idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “It’s in the name – Dil Se Open Celebrations an idea of not just celebrating but celebrating wholeheartedly. That’s what Axis Bank’s range of festive offers have been curated to deliver on. And that’s what this campaign conceived by Joshua Thomas, Prathamesh Gharat and Tejas Dangre has been designed to convey. Employing the commonly used phrase ‘Diwali hai kya?’ in a manner that hopes to hold the viewers’ interest and give them a reason to smile.’’

     

  • To promote the bank’s 10-day ‘mega sale

    Lowe Lintas films campaign for Axis Bank

    By Our Staff

     

    Axis Bank has released a multi-film digital campaign promoting Grab Deals – its online shopping portal. The campaign conceived by Lowe Lintas Mumbai is a take on the game Antakshari to promote Axis Bank’s 10-day mega sale.

     

    Commenting on the new campaign, Sameer Shetty – President& Head-Digital Business and Transformation, Axis Bank said: “At Axis Bank, we carry a customer centric approach in everything that we do. Grab Deals is one such initiative that provides exclusive offers & cashback to our customers across major brands. With up to 45% cash back across 30+ brands all through the year, Grab Deals has soon established itself as a go-to place for the best of the deals. We are excited to announce the launch of the first edition of GRAB DEALS FEST by Axis Bank exclusive to our Credit and Debit card customers who can avail the mega sale offer of FLAT 15% cashback with two of our biggest partners- Amazon & Flipkart. The campaign showcases this mega sale through a clutter breaking creative device of a popular game that lands the sheer scale of offers for anything that your heart might desire.”

     

    Talking about the idea, Amar Singh, Regional Creative Officer, Lowe Lintas said: “Online shopping is now more part of our lives than ever. And as far as online offers and discounts are concerned, it’s a fairly crowded scene. But even in this noise, Axis Bank’s Grab Deals Fest stands out. Because it genuinely gives you flat 15% cashback on practically anything you might wish to buy on two of India’s largest online shopping giants, via the Grab Deals page. The campaign for this fest, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat, is an uplifting take on a popular game, that aims to capture the full scale of the offer by connecting it to practically anything you might wish to buy. Which could be pretty much anything that comes to mind.”

     

  • The campaign has been conceptualised and executed by Lowe Lintas

    Vivo #SwitchOff Time campaign

    By A Correspondent

     

    Smartphone brand Vivo has launched the #SwitchOff campaign urging users to choose to take a break from their smartphones and spend quality time with their near and dear ones.  The campaign has been conceptualised and executed by Lowe Lintas.

     

    Speaking on the launch of the brand campaign, Nipun Marya, Director Brand Strategy, Vivo India, said, “The year of social distancing allowed us to stay connected and updated with the help of a smartphone. From working to studying, consuming entertaining content and staying connected with friends and family, we spent most of the time on our phones. The smartphone emerged as the central nervous system for everything, but its excessive use has impacted human relationships. As a brand aligned to the purpose of promoting the wellbeing of our consumers, we, at vivo India, commissioned this campaign to sensitize people about the benefits of mindful use of smartphones and spread the message of why there is a need to #SwitchOff your phones once in a while for healthier minds and stronger relationships – leading to happier lives!”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas:  “Take a moment, go back in time and imagine spending 2020 without your phone. How that makes you feel, is precisely why it’s impossible to overstate the value of being connected. And of the role that smartphones have played and are playing in helping us get through this. Staying constantly connected however, comes at a cost.

     

    And when it keeps us away from the ones who love us for absurd amounts of time, that cost can be a bit too high. This isn’t a problem with a simple this or that answer though. In the end, the only answer is balance. By furthering the #SwitchOff campaign it started last year, vivo India has further strengthened its commitment to that balance. And with this film conceptualized by Rajat Dawar and Vishal Bagade, we are happy to have played our part.”

     

     

  • The film has been conceptualised by Lowe Lintas

    Godrej Lal Hit’s new digital film

    By A Correspondent

     

    Insecticide brand Godrej Hit has unveiled a new festive digital film for Lal Hit, the brand’s offering to kill cockroaches. Conceptualised by Lowe Lintas, the film captures the current sense of anticipation around festive fervour in the country.

     

    Speaking on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “2020 will witness an inherently ‘indoor’ festive season, but that will in no way dampen the festive spirits. We want to remind everyone how even though this year’s festivities will be on a smaller-scale with our immediate family, we will enjoy it in our own unique yet endearing way.”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas: “Diwali 2020 is unlike any that we have experienced or are likely to experience in our lifetimes. And after everything we have been through in this trying period, each one of us deserves to celebrate it. Conceived by Rajat Dawar and Vishal Bagade, this film aims to capture this sentiment. And is a wish for all of us to have a Super HIT Diwali from a brand that ensures we are always safe and protected in our homes.”

     

     

  • The campaign has been created by Lowe Lintas

    Axis Bank promotes its ‘Full Power Digital Account’

    By A Correspondent

     

    Axis Bank has launched a new full-feature savings account that can be opened digitally/ Axis Bank promotes this ‘Full Power Digital Account’ in a campaign conceived by Lowe Lintas Mumbai.

     

    Said Asha Kharga, EVP & Group CMO, Axis Bank: “The Full Power Digital Account is an innovation in its truest sense because it opens up the entire world of digital banking for the consumer. This innovation is a marker of our OPEN philosophy. Conventionally, digital accounts have always been pitched as savings accounts. However, in a post-Covid world, where consumers are embracing digital in a big way, as banks we need to offer solutions that solve for consumer needs. Hence instant debit cards for online shopping, paying of school fees, buying all kinds of insurance under one roof, getting business loans, short-term/long-term investment solutions need to be addressed for consumers under one roof. With the launch of the Full Power Digital Account, we open up more than 250 banking products and services to customers within the safety of their homes.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas, added: “In these difficult times, it is heartening to hear that it isn’t all bad news. That it hasn’t just been the numbers that are rising, that also increasing at a steady rate, are examples of our resilience. This is why we feel the film, conceived by Joshua Thomas and Katya Mohan for the Full Power Digital Account is a timely one. Because it draws upon examples of our resilience to arrive at a whole new zero-compromises, safe way to bank. By using examples which are familiar, recognizable and relatable – our intention is to seem as appealing, practical and easy to adopt to the first-time user, as we would to the seasoned online payments and banking customer. Which is after all, what lies at the heart of being Dil se Open.”

  • The film recognises the bankers for their indomitable spirit

    Axis Bank unveils #FilmFromHome by Lowe Lintas

    By A Correspondent

     

    Axis Bank has unveiled #FilmFromHome that has been conceived by Lowe Lintas Mumbai and which recognises all bankers for doing everything they can to keep India open and keep the flow of transactions and money in the economy running.

     

    Earlier this year, the bank spelt out its new brand philosophy ‘Open’ that was conceived by Lowe Lintas in partnership with its stakeholders. The philosophy of the bank ‘Open’ was backed by a visible service transformation using technology seamlessly integrated with a human touch.

     

    Speaking about the need for this campaign, Asha Kharga, Group CMO, Axis Bank said: “This campaign reflects Axis Bank’s brand philosophy, keeping it open, both physically and virtually. Through a nationwide lockdown which required backend and on-ground services to be functional at consistent levels. Activities like payments, money transfers, running branches, providing paper rolls to merchants for card payments, loading cash in the ATMs, or make banking accessible in the remotest areas during a pandemic is possible only due to bankers’ selfless service and their unwavering resolve.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas added: “The film, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat is an expression of the pride that Axis Bank feels in being part of the banking fraternity. Which finds itself at the economic frontline, facing challenges it has never faced before and showing us every day, that it is equal to the task.”

     

     

  • It has roped in Virat Kohli as its new brand ambassador

    Lowe Lintas to manage creative duties of Iqoo 3

    By A Correspondent

     

    Smartphone brand Iqoo has appointed Lowe Lintas to launch Iqoo 3, a smartphone with the Qualcomm Snapdragon 865 processor that has 5G capabilities. The brand forays has roped in Virat Kohli as its new brand ambassador. Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials using relevant digital video content.

     

    Commenting on the appointment, Gagan Arora, Director – Marketing, iQOO India said: “For our new brand launch, we were not looking for an advertising agency only, but a strategic partner who could chalk out a robust launch plan for us. Lowe’s strategic approach was completely aligned with our philosophy and vision and helped us translate the same into a creative manifesto very well.”

     

    Talking about the creative idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “Conceived and created by Katya Mohan and Cohaan Dias, the idea uses the brand’s global positioning of Monster Inside, to bring together the almost superhuman energy that drives Virat and the superlative performance specs of the Iqoo 3. And does this in a manner that we hope will stay with consumers as they use the phone and experience its sheer ability.”

     

    Speaking about the new association, Satish Ramanathan, Executive Director, Lowe Lintas said: “Mobile phone category is easily one of the busiest categories. And launching a new brand and that too a premium one was quite a challenge. As Iqoo is new to India, it is extremely important to talk about its superior features to build their credentials but in a manner that’s distinctive and true to the proposition of ‘Monster Inside.”

     

     

  • The new RCO structure comes as a progression to the CCO announcements made earlier this year

    Lowe Lintas strengthens second leadership level with four new RCOs

    By A Correspondent

     

    Lowe Lintas has announced a new structure for the second level of creative leadership at the agency. The new RCO structure comes as a progression to the CCO announcements made earlier this year.

     

    As part of this move, three senior creative leaders Joy Mohanty, Amar Singh and Carlos Pereira, have been elevated to the post of RCO. Additionally, Kapil Mishra, a senior creative resource has been hired as the new RCO for its South office.

     

    Joy Mohanty,

    Joy Mohanty, who leads the creative function for the Delhi and Kolkata offices of Lowe Lintas, is now elevated to Regional Creative Officer. His mandate is to strengthen the agency’s creative standing in the designated regions. Joy will continue to handle creative duties for the North and Eastregional offices.

     

     

    Amar Singh

    Amar Singh has been elevated to Regional Creative Officer at Lowe Lintas. In his close to 16 years at Lowe, he has worked on brands such as Vim, Domex, Clinic Plus and Pureit. He will be based out of the agency’s Mumbai office.

     

     

     

    Carlos Pereria has now been elevated to Regional Creative Officer at Lowe Lintas. With just over a decade in Lowe Lintas, he has led several brands across the agency including Idea Cellular, Surf Excel, Vim, Wheel, Sunlight, Ultratech, Kara, etc. He will be based out of the agency’s Mumbai office.

     

     

    Kapil Mishra

    Appointed as Regional Creative Officer at Lowe Lintas, Kapil Mishra comes from Contract Advertising, where he led a host of brands under his creative leadership as the Creative Head for its Mumbai office working on brands like Asian Paints, Cadbury Celebrations, Edelweiss, UTI Mutual Fund, Sugarfree, HSBC, Halls, Choclairs, ITC Charmis, Docomo etc. Mishra will be based out of the agency’s Bengaluru office.

     

    Amer Jaleel

    Speaking about strengthening the second level of creative leadership at Lowe Lintas, Amer Jaleel, Group CCO & Chairman – MullenLowe Lintas Group said: “As a group we are instituting this new structure that will be the logical second level after CCO. At MLLG our RCOs will define leadership of a strong cluster of clients or brands that could be either geographical or not. Let’s just say RCOs are capable of leading a small agency by themselves. Lowe Lintas is an agency with a large portfolio of clients. When Virat and I took over the reins of the Group, putting the building blocks in place was our top priority. To deliver a powerful creative product, you not only need great creative leaders but also strong people under them to give shape to those great ideas. I see this quality in every RCO who can ably support Prateek and Sagar in their creative pursuits.”

     

  • The campaign has been conceptualized by Lowe Lintas

    FreeCharge launches new digital campaign – ‘Sirf App Nahin, Appreciation’

    By A Correspondent

     

    FreeCharge has launched its new digital campaign ‘Sirf App Nahin, Appreciation’. The campaign, conceptualised by Lowe Lintas, has been crafted to celebrate even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed.

     

    Commenting on the launch of the digital campaign, Sangram Singh, CEO, Freecharge said: “We are continuously focusing on innovative storytelling to build deeper connect with our consumers. The campaign has been weaved around an insight from the real-life situations of young professionals, who are constantly looking at validation both personally and professionally. Freecharge as a facilitator of easy and seamless payments appreciates the effort a customer makes, recognizing that everyone deserves to feel the work they are doing however mundane it may seem, is contributing to something worthwhile.”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas: “The idea was to talk to people who’ve spent enough time at work to realize that the appreciation they were expecting as a natural response to their efforts, is a rare bird to spot. Conceived by Rajat Dawar and Abhishek Dey, the creative device of Omkar playing a melancholic melody to depict the protagonist’s dispirited state of mind, gives way to joy when FreeCharge arrives with rewards for even the small stuff. And in so doing, builds an association for the brand with the much-valued feeling of being appreciated.”

     

     

  • Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show

    Pizzakraft’s Amar Singh wins Most Talented CEO Trophy

    By A Correspondent

     

    Mahesh Bhatt presenting the Best Most Talented Trophy to Amar Raj Singh

    Delhi witnessed an exciting display of talent from CEOs of North India who battled it out in the second edition of CEO’s Got Talent. Amar Raj Singh from Pizzakraft Pvt Ltd stood out among his co-participants and impressed the judges to win the coveted Most Talented CEO trophy. Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show.

     

    CEOs Got Talent, produced by FremantleMedia, powered by Karmyog Foundation and lifestyle partner Victorinox, aimed to provide support and awareness for the event’s beneficiary, Genesis Foundation. The talent showcase contest, which was held at the Taj Palace in Delhi, saw some of the top names from the corporate world showcasing their lighter side and competing for the winning position. Amar Raj Singh was able to outshine the other participants and mesmerize the judges with his profound poetry.

     

    The evening also saw performances from past participants of FremantleMedia’s talent showcase property, ‘India’s Got Talent’. In addition, the event witnessed the auction of a painting by renowned artist Satish Gupta, for the benefit of Genesis Foundation. More than 200 CXOs attended the event and participated enthusiastically in the bidding process for the painting.

     

    Raj Nayak

    Speaking at the event, jury member Raj Nayak, CEO, Colors, said, “It was great to see CEOs from some of the top companies come together to showcase their unique talents for a great cause. Congratulations to all the participants who showcased their amazing talents. I was glad to be a part of the second edition of ‘CEO’s Got Talent’ and congratulations to tonight’s winner.”

     

  • Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show

    Pizzakraft’s Amar Singh wins Most Talented CEO Trophy

    By A Correspondent

     

    Delhi witnessed an exciting display of talent from CEOs of North India who battled it out in the second edition of CEO’s Got Talent. Amar Raj Singh from Pizzakraft Pvt Ltd stood out among his co-participants and impressed the judges to win the coveted Most Talented CEO trophy. Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show.

     

    CEOs Got Talent, produced by FremantleMedia, powered by Karmyog Foundation and lifestyle partner Victorinox, aimed to provide support and awareness for the event’s beneficiary, Genesis Foundation. The talent showcase contest, which was held at the Taj Palace in Delhi, saw some of the top names from the corporate world showcasing their lighter side and competing for the winning position. Amar Raj Singh was able to outshine the other participants and mesmerize the judges with his profound poetry.

     

    The evening also saw performances from past participants of FremantleMedia’s talent showcase property, ‘India’s Got Talent’. In addition, the event witnessed the auction of a painting by renowned artist Satish Gupta, for the benefit of Genesis Foundation. More than 200 CXOs attended the event and participated enthusiastically in the bidding process for the painting.

     

    Raj Nayak

    Speaking at the event, jury member Raj Nayak, CEO, COLORS, said, “It was great to see CEOs from some of the top companies come together to showcase their unique talents for a great cause. Congratulations to all the participants who showcased their amazing talents. I was glad to be a part of the second edition of ‘CEO’s Got Talent’ and congratulations to tonight’s winner.”