MxMIndia

Tag: Amar Abrol

  • #DareToDream as a theme is depicted in afilm that went live recently and will be aired across the brands social media platforms

    AirAsia urges Indians to dream big

    By A Correspondent

     

    AirAsia India has launched the #DareToDream digital campaign in line with its brand promise Now Everyone Can Fly. #DareToDream as a theme is depicted in a film that went live recently and will be aired across the brands social media platforms.

     

    Commenting on the campaign, Amar Abrol, MD & CEO, AirAsia India said:“This Independence Day, we would like to pay tribute to all the entrepreneurs who dare to dream. #DareToDream is our fourth digital campaign this year and we are continuously working towards making AirAsia a truly digital airline and enabling every Indian to fly hassle-free.”

     

    Commenting on the project, Durgesh Tanna, Creative Director, Circus Elephants said:“The bond between the brands “AirAsia” and “Circus Elephants” just gets better with patriotic days. We did the film ‘Udd Chala” for Republic Day and now the film #DareToDream.”

     

  • Launches the 'One Destination for All Destinations' campaign just ahead of the Indian summer holiday season

    Air Asia India bullish on online bookings via its website and mobile app

    By A Correspondent

     

    AirAsia India has announced the launch of a comprehensive marketing campaign for existing and new fliers. Titled “One Destination for All Destinations”, it is aimed at increasing awareness about the company’s website and the mobile app, to make it the preferred destination to book flights.

     

    Through this campaign, the brand wants to further reinforce its positioning as a digital airline, by providing guests with best deals on its digital platforms

     

    The campaign includes three digital films that will be played across Air Asia’s digital platforms as well as multiplexes in India. The films bring to the fore the flavor of India’s diversity by way of food, shopping and music. Said Amar Abrol, MD and CEO, AirAsia India: “One Destination for All Destinations will be our third campaign this year under the umbrella thought of #FlyWithAirAsia; 2017 is proving to be an exciting year for us! All our marketing efforts are directed towards ensuring that guests get the best deals at one destination, airasia.com. We are continuously working towards making AirAsia a truly digital airline and enabling every Indian to fly hassle-free”.