iProspect has announced that it has been named global media partner for all Kering luxury brands and goods. iProspect will be responsible for managing all end-to-end media planning and buying, integrated across brand and performance. It will operate as a media partner across all 42 markets where Kering has a media presence, and gradually take charge over Q1 2022.
Said Amanda Morrissey, iProspect Global Brand President: “Enhancing our strong partnership with Kering is an amazing win for iProspect, one which propels our existing relationship onto a global stage. As the end-to-end agency, with the full scope of Brand & Performance Media, our passionate team looks forward to working with one of the most innovative, digital first, and data driven luxury brands in the world.”
Dentsu international launches the new iProspect as a digital-first end-to-end media agency. The iProspect teams will now collectively define a new era in media and be the first agency to offer performance-driven brand building at a global scale. iProspect has adopted the “Brands Accelerated” tagline.
Amanda Morrissey
Said Amanda Morrissey, Global President, iProspect: “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future. Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose”
Rubeena Singh
Added Rubeena Singh, CEO, iProspect India, “With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients. By launching as a new digital-first end-to-end agency, we at iProspect, look forward to bringing future-ready solutions, which will further accelerate brand growth for our clients. With the might and scale of Dentsu behind us, this structure is indeed set to define a new era of performance-driven brand building, not only in India but also globally.”
Dentsu has announced its intent to integrate iProspect and Vizeum to create a new media agency under the iProspect banner. Meanwhile, Carat and Dentsu X clients will continue to access digital performance services through the Dentsu Media Scaled Services.
The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets.
Said Amanda Morrissey: “iProspect is designed for clients at the intersection of brand and performance. We believe brand drives performance, and performance drives brand. We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients. By focusing on how consumers behave in their digital world and applying that to real world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow.”
The new agency will now be launched through a phased market plan over a three-month period with a target completion date of March 31, 2021.
And how will things be impacted in India? Well, for that we’ll have to watch and wait.
