MxMIndia

Tag: Aman Srivastava

  • Effective immediately, Ashish Golwalkar will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business

    Sony Pictures announces key leadership changes

    By A Correspondent

     

    The digital business of Sony Pictures Networks (SPN) will be led by Danish Khan. Well, we know that already.

     

    Ashish Golwalkar

    But on Wednesday, it was announced that Ashish Golwalkar, who has led the content portfolio for SET, has been given additional responsibility of SonyLIV. Effective immediately, he will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business.

     

     

     

    Aman Srivastava

    Meanwhile, Aman Srivastava will move to SonyLIV as Head – Marketing, Digital Business and Amogh Dusad as Head – Programming and New Initiatives, Digital Business will handle Strategic Planning, Operations, Viewership Management and Analytics for SonyLIV.

     

     

    Also, Amit Raisinghani has been elevated to Head – Business Planning and Communications, SET. In this new role, reporting to Danish Khan, Raisinghani will be responsible for Marketing, On Air Promotions and the Communications portfolio along with Programming Strategy, Insights and Operations.

     

     

  • The film has been conceptualised and written by Nitesh Tiwari and Nikhil Mehrotra

    KBC 10 salutes the spirit of resilience with #KabTakRokoge

    By A Correspondent

     

    In its 10th season, KBC is back with its iconic host Amitabh Bachchan and will applaud the undying spirit behind every struggle. Celebrating the spirit of resilience, Sony Entertainment Television, has unveiled the theme for this year’s campaign – KabTakRokoge.

     

    Conceptualised and written by the Dangal duo Nitesh Tiwari and Nikhil Mehrotra, the campaign highlights three relatable stories. The films have been directed by Nitesh Tiwari and Ashwiny Iyer Tiwari.

     

    Said Aman Srivastava, Head – Marketing at Sony Entertainment Television said: “KBC is an Iconic show. Its campaigns in past years have touched and moved millions of Indians. It has won National and International awards and has successfully built anticipation for the show. This year’s theme of ‘Kab Tak Rokoge’ is both inspiring as well as upbeat and reflects Indian society’s prevalent ‘Can Do, Will Do’ attitude. Nitesh Tewari has always created magic with KBC campaigns and this year again, he continues to weave the same magic with relevant insight captured with great cinematic impact. This time around, we also have Ashwiny Iyer Tiwari who will direct a film for the campaign.”