MxMIndia

Tag: Aman Ki Asha

  • It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.

    The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again

    By A N Chorrea

     

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=nIuGHTAwi1g[/youtube] Airtel: Jo Tera Hai Wo Mera Hai

     

    The new Airtel ad may seem a little inspired from the original and hence not as refreshing, but it has caught on with the youth, and guess that’s what matters.
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=pIAKKtlyi6g[/youtube] Fox Movies: Subtitles

     

    Okay, it may take a second for you to get it, but when you do, you can’t help wanting to watch it over and over again.
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=v2FviMZkX5s[/youtube] Nirma Ambulance (New)

     

    Woman power at its best… in fact it may want you to sock those men where it hurts most. (Pssst: now would you really do what the women did if you were in your finery?)
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=xeg27rv__04[/youtube] A Day in the Life of India – The Great Indian Circus (The Times of India)

     

    It’s part of the Day in the Life of India series… nicely crafted.
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=WWq3101hotA[/youtube] Mountain Dew – Dam

     

    How did he do it!? We bet every time you saw it, you had a new theory on how the young man would’ve overcome fear.
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=rVb01vfbVEw[/youtube] Mumbai Mirror

     

    Award-winning ad… need we say more.
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=kxz4WvGG7uA[/youtube] TOI Chennai – Wake up to The Times of India

     

    This is the ad that woke up The Hindu… guess that’s what matters.
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=hZIFj3VF9KU[/youtube] Pepsi World Cup Cricket 2011 promos

     

    These were fun, weren’t they… remember the Helicopter Shot?
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=dz6YylorUGM[/youtube] Aman Ki Asha

     

    Tears roll down our eyes every time we see this.
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=P9BlCyTD-sw[/youtube] Airtel – Har Ek Friend Zaroori Hota Hai

     

    Huge hit. Earned cult status as you don’t mind seeing it over and over again.
  • In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

    Freaking News: It’s a dull year for TV

    By Ranjona Banerji

     

    The wonder that is TV news inIndiabecomes a total damp squib if there is nothing exciting happening. And this year has been particularly lacking news-wise. Or that is, news that suits TV land. Especially after the excitement of last year – not the least created by the anti-corruption movement – 2012 seems dull. The UP elections have not provided enough fodder and the best we have managed is the hullabaloo over Salman Rushdie and the Jaipur Literary Fest. The Supreme Court came down firmly on the age crisis faced by the army chief and that is now the end of that potential drama.

     

    It’s another matter that we have had sufficient news to keep us occupied. But when you run on a permanent cycle of “breaking news” which can be turned into hysterical studio debates, ordinary news does not suffice. Right now, the crisis within Kingfisher Airlines has the most potential.

     

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    Now that so many states have objected to the National Counter-Terrorism Centre, because it hurts our “federal structure”, it is perhaps time for newspapers to find commentators who can explain our “federal structure” in Constitutional terms. Are we really federal? Or is this just one more political ploy? In terms of law and order, the odd thing is that whenever something goes wrong in any state, people within and without the state clamour for a “CBI” probe. This, in spite of the fact that the CBI goes against our “federal structure” and at other times, is seen as a handmaiden of the ruling party at the Centre. It’s an odd but fascinating dichotomy of thought.

     

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    Yesterday’s newspapers told us that Anna Hazare is fit and raring to go. Today’s newspapers tell us that he and his team are due to meet. It would be interesting to see if television is still as accommodating to Hazare and his merry followers or whether they have fallen out of the news cycle. Newspapers, it must be admitted, have dismissed Hazare news to little single columns.

     

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    Having declared their “Aman Ki Asha” campaign for peace with Pakistan, the Times of India now looks east and introduces a “Bonding with Bangladesh” exercise. Since many Indians are even unaware that Bengal was partitioned (the general feeling appears to be that the only people affected were in north India), it will be interesting to see what kind of response they get. For now, it is sharing stories with the Bangladeshi paper Pratham Alo, to “deepen people-to-people” ties.