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Tag: Aman Gupta

  • To promote new collection of audio wear products for women

    Boat sails with Digitas

    By Our Staff

    Lifestyle brand Boat has launched its new Trebel range audio products for women with a campaign designed and conceptualised by Digitas.

    Said Aman Gupta, Co-Founder and CMO, Boat: “We at Boat feel that women deserve specific range of products that cater to them. They deserve an experience, designed to perfection both in terms of aesthetics and quality.”

    Added Siya Wadhawan, Brand Manager, Boat: “Being a female myself, I have witnessed that there is a strong urge in us, to explore more and celebrate our individuality. What’s better than having a vibrant range of audio-wear that is specifically designed to match up to our needs of flaunt-worthy designs and cutting edge technology? Digitas has been our partner for this campaign enabling us deliver the right message, to the right set of audience.”

    Said Sonia Khurana, COO – Digitas India: “Spirit-sappers swarm the internet in these times. Boat’s Trebel, the new feisty collection for women, provided the perfect backdrop to highlight the spirit that makes up boatheads – to not be mute but to stand-up, have a voice, and push back in style. The Trebel Anthem, and the #RebelRepliesOnly activation on IWD are just the first-of-many opportunities to showcase what the brand believes in. We’re so excited about the great partnership with Boat and what’s to come”.

     

     

  • The ad campaign is titled Rock’In India

    Boat partners Digitas for new campaign

    By Our Staff

     

    Homegrown brand Boat (or boAt as it writes its name) announced has launched an ad campaign Rock’In India.  Conceptualised and executed in partnership with its creative partner Digitas India, the idea was to create a progressive narrative around boAt’s Make in India initiative and using their global platform to show the unique creativity that hides in our country.

     

    Speaking on the launch, Aman Gupta, Co-Founder and CMO, Boat said: “We are an extremely proud homegrown brand and we’re all geared up to take the leap towards making audio products within India. Digitas has been our partner   since some time now, we really look forward to continue doing some great campaigns with them.”

    Added Sonia Khurana, COO – Digitas India: “We are extremely proud to be a part of boAt’s exciting journey. Having become the 5th largest wearable brand globally in just five years, boAt is a brand that can celebrate home grown talent like no other. And that’s what

  • The practice is interestingly called ‘Empower’

    SPAG launches employee engagement & employer branding practice

    By A Correspondent

     

    SPAG, an independent and integrated communications firm, has announced the launch of its Employee Engagement & Employer Branding Practice. Named SPAG Empower, the practice aims to help organisations harness the potential of their employees with a holistic internal communications approach, which according to a recent study by Gatehouse, is being adopted by only 50% of business organisations.

     

    Talking about the purpose and intent of Empower, Abhinav Srivastava, Chief Operating Officer, SPAG said: “Organisations are slowly recognising power of integrating value & business strategy to strengthen employee engagement, with EMPOWER we aim to work with the companies to achieve it for them. As a firm with strong understanding of human behaviour we believe employee engagement and internal communications will re-define the paradigm for the new world organisations in achieving the requisite bottom line. We are confident that with our business centric approach, futuristic communication & deeply rooted ‘Be Real’ motto will drive the right clientele attention and business for the practice.”

     

    Added Aman Gupta, Managing Partner and Co-founder, SPAG: “The times to come will be unique in more ways than one and the workplace challenges that tag along will be immense too. It’s time that organisations invest in long-term, yet flexible strategies for their employees.”

  • The unifying features of these brands are that they are digital-first, innovative, competitive, and manufacture or produce in India

    IAMAI to promote ‘new age’ Indian brands

    By A Correspondent

     

    The Internet & Mobile Association of India is perhaps known more as a club of the big dads in the internet world and the legacy brands from media and marketing, even though what drives the internet-driven world is the lakhs of start-ups and professionals who fuel the economy.

     

    Well, in a bid to promote new age Indian brands across segments such as food, consumer durables, electronics, fashion, FMCG, etc., IAMAI has now set up a founders’ community of direct to consumer Indian brands. The unifying features of these brands are that they are digital-first, innovative, competitive, and manufacture or produce in India.

     

    At present there are at least 100-odd such brands in the market and more are emerging every day, notes a communiuqe adding that these brands are innovative since they cater to a younger and often first-time shopper catering to a niche demand.

     

    With 35 such brands in tow, a committee chaired by Aman Gupta, Co-Founder and CMO of Boat audio and co-chaired by Manish Chowdhary, Co-Founder of Wow Skin Science has been set up.

     

    Said Gupta: “To ensure a brand continues to do well, it is almost imperative for businesses to enhance their Direct to Customer (D2C) channel. The model enables a brand to listen to the unfiltered voice of their customer and is a natural progression from shifting the online shoppers to buy from the brand’s website and own the experience, data, and lifetime value of the customer. The committee will bring the ecosystem together, indulge in knowledge creation, and put forth the best practices in a mission to build internet-driven iconic brands.”

     

    Chowdhary added in a communique that the committee will jointly look towards building the consumers’ trust by engaging in better customer communication and other similar initiatives by D2C entities.

     

     

  • He will be reporting directly to Aman Gupta – Co-Founder and Managing Partner

    SPAG ropes in Abhinav K Srivastava as COO

    By A Correspondent

     

    Healthcare firm SPAG has announced the appointment of Abhinav K Srivastava as Chief Operating Officer – India. He will be reporting directly to Aman Gupta – Co-Founder and Managing Partner, SPAG.  Srivastava was last with Avian WE where he was Group Business Director, managing integrated marketing and communications strategies across sector clients and handling the firm’s business priorities in India.

     

    Abhinav K Srivastava

    As COO – India, Srivastava will be the firm’s India Lead and work out of the Mumbai office. He will oversee all business operations in India and work closely with the SPAG leadership to provide strategic insights and drive impact & outcomes for clients while acting as a stimulus to the company’s growth plan.

     

    Said Aman Gupta, Co-Founder and Managing Partner, SPAG: “Abhinav brings a wealth of knowledge to his new role at SPAG. His skills are an amalgamation of strategy, operations and growth across digital, social and traditional communications. In this role, he will focus on providing strategic leadership in the planning and implementation of projects across India.”

     

    On his appointment, Srivastava added: “I am thrilled to have been offered the opportunity to lead SPAG at such an important time in its development. SPAG has a great global connect, specialised healthcare offering, market capability and a strategy that has seen us grow solidly in recent years. I am looking forward to building on this success whilst simultaneously ensuring we remain focused on delivering the very best quality and service to our existing & potential clients. The pace of change in today’s communication market is exceptional; I am committed to ensuring that we not only stay at the forefront of this change, but we continue to innovate and lead the market as we have always done.”

     

     

  • The communication mandate comprises corporate reputation management and raising awareness about post-stroke rehabilitation

    SynPhNe appoints SPAG to manage its communications

    By A Correspondent

     

    Health-tech startup SynPhNe (Synergistic Physio Neuro platform) has mandated SPAG to manage its integrated communications in India. SynPhNe is a digital neurological therapeutics start-up specialising in wearable technology solutions that aim to empower patients by restoring their independence in performing ADL’s (Activities of Daily living).

     

    The communication mandate comprises of corporate reputation management and raising awareness about post-stroke rehabilitation amongst patients. With this new win, SPAG aims to strengthen its client portfolio in the dynamic health-tech startup ecosystem.

     

    Commenting on the appointment, Abhijeet Pandit, Director and CEO, SynPhNe India said: “At SynPhNe our ultimate goal is to improve functional independence in individuals with physical disabilities resulting from stroke, traumatic brain injury, cerebral palsy & learning disabilities in children. After a rigorous selection process, we are pleased to partner with SPAG, who bring in-depth understanding of healthcare communications and real insights to the table.”

     

    Added Aman Gupta, Managing Partner, SPAG: “We are delighted that SynPhNe has partnered with us to lead their communications campaign in India. Technology has immense potential to improve patient’s health and have a positive impact on their quality of life. Drawing on our capabilities in the healthcare domain, we aim to drive business outcomes for SynPhNe.”

     

     

  • Aishwarya Kar has been appointed to lead the agency’s operations in Bengaluru

    SPAG begins ops in Bengaluru

    By A Correspondent

     

    SPAG (A Strategic Partners Group enterprise) has announced the launch of its Bengaluru office. Said Aman Gupta, Co-Founder and Managing Partner, “It is a start of a journey to provide integrated healthcare communications service to the healthcare, pharmaceuticals, health-tech, food & nutrition and development sector. We are quite excited to take our expertise to South India and mark the growth of our national foot-print. With an increasing number of companies in the healthcare, pharma, life sciences and technology domain in Bengaluru, we recognised the need to be present in the city and cater to the business requirements of this emerging market. There is huge potential to attract prospective businesses in these newer markets and make them a part of our awardwinning journey.”

     

    Aishwarya Kar has been appointed to lead the agency’s operations in Bengaluru and will report to Ritika Jauhari- Senior Director, Public Relations & Advocacy. SPAG will also expand its services to businesses based-out of Chennai, Hyderabad and Kochi.

     

     

  • Through an “inde-grated” approach embracing independent yet integrated entities, SPAG reinstates as Strategic Partners Group (SPG)

    SPAG rebrands itself to Strategic Partners Group

    By A Correspondent

     

    Integrated communications agency SPAG has reinvented itself to become Strategic Partners Group thereby bringing together three distinct entities under its wings: SPAG – PR, public affairs and advocacy, D Yellow Elephant – digital and social media and Giga Life – creative solutions.

     

    Said Aman Gupta, Founder, Strategic Partners Group: “Integrated as a group, yet specialists at core, our vision is to apply our tested approach from the journey towards specialising in the healthcare sector, to further diversify our specialisation into other sectors. Our ability to balance agility with scale, our learning and ambitious spirit of aligning globally while continuing to grow in key Asia Pacific markets, has helped us come so far. Encompassing all our brands under Strategic Partners Group, will help us achieve the larger objective of integrated communications in life sciences.”

     

     

  • Government and legislative changes, cyber crime and a lack of available talent are the top three threats to plans

    The Worldcom PR Group highlights role of talent, in latest report

    By A Correspondent

     

    Business leaders should expect to face a battle for talent in 2018, according to a new Report issued by The Worldcom Public Relations Group. The report indicates that 43 per cent more organisations are planning to give most attention to employees in 2018 – the only audience to see an increase in attention since 2017. This heightened focus on employees seems to be driven by what CEOs and CMOs see as the top three threats to achieving their organisation’s plans. The first is government and legislative changes; the second is the lack of available talent and, the third is cyber crime.

     

    The Report, entitled the Worldcom Confidence Index (CI) explores the issues global CEOs and CMOs believe will most influence business success in 2018. The leap in attention for employees may also be a response to very low confidence levels when it comes to the ability to attract and retain the best talent.

     

    Despite these low confidence scores, and only marginally above average confidence for the ability to increase productivity by energizing and engaging employees, business leaders remain surprisingly optimistic about their ability to satisfy customers, rating it as their top source of optimism for 2018.

     

    Employees have a crucial role to play in ensuring compliance with regulations and with essential cyber protection practices. As a result, the report’s findings are a clear signal that leaders see employees as a vital ingredient for success. In fact, attracting the best talent ranked highest as the criteria that will have the most influence on success in 2018 – just ahead of the strength of the global economy. It was three times higher than disruptive competition, which declined to almost half its 2017 level.

     

    Reflecting on the Worldcom Confidence Index Global report, Aman Gupta, Managing Partner of S.P.A.G. Asia, said: “I second the findings of the report. It has become the imminent need to lay more focus on empowering employees, along with honing their talent and transforming them into excellent brand advocates. That is the way forward to take organizations several notches higher wherein the benefits stretch beyond pure profit.”

     

     

  • Second edition of the ‘India Digital Health Report’ analyses 160 India-based companies on their digital health

    Indian Pharma and Healthcare companies in need of a ‘Digital Prescription’

    By A Correspondent

     

    More than half of the pharmaceutical and healthcare companies in India have a placeholder presence on digital platforms, and are failing to actively engage with their stakeholders, the ‘India Digital Health Report 2017’ by D Yellow Elephant has revealed.

     

    The report analysed 160 India-based companies across four verticals – pharmaceuticals, medical devices &equipment, diagnostics and hospitals. The companies were studied on 12 key digital and social parameters – websites, apps, Facebook, Twitter, LinkedIn, YouTube, Google+, Blogger, Pinterest, Flickr, Instagram and Tumblr.

     

    Based on presence, engagement, response, and consumer followership, companies are segregated into three categories – Digital Primes (the torch-bearers), Aspirants (gradually moving up on the digital curve) and Onlookers (silent observers).

     

    The findings reveal that only 14 per cent companies emerged as Digital Primes. 54 per cent companies qualify as Digital Aspirants while the remaining 32 per cent fall under the category of Digital Onlookers.

     

    Said Aman Gupta, Managing Director, D Yellow Elephant: “The report indicates that pharmaceutical and healthcare companies in India are affected by ‘Engagement Draught’- present across most social media platforms but reluctant to engage with stakeholders.With HCPs (Health Care Professionals), patients, caregivers and policymakers consuming bulk of information online, it is imperative for companies to develop a digital ecosystem spread across multiple channels.”

     

  • To focus on professional services and technology sectors

    Specialist communications firm, Commwiser, begins ops in India

    By A Correspondent

     

    Witnessing the growth in professional services segment along with changing needs of technology sector (Consumer and Enterprise), Aman Abbas who has spent close to two decades in PR industry announced his plans to launch specialist communications firm to focus on these sectors.

     

    Aman Abbas

    Senior communications professional Aman Abbas has set up Commwiser, a PR firm specializing in the consumer and enterprise sectors. The agency will initially operate from Delhi-NCR and Mumbai and will follow up with expansion in South East Asia.

     

    Said Abbas: “Professional services sector in India is one of the fastest growing sectors and ranges across domains including, Accounting, Legal, Consulting, Financial, Human capital, technology and many more. That along with my personal passion for technology sector will allow ‘Commwiser’ to offer specialist knowledge and services to this sector.”

     

    Commwiser is being funded by Abbas in his personal capacity and ‘Strategic Partners Group’, which operates specialist brands ‘SPAG, D Yellow Elephant and Giga Health’ across Asia-Pacific.

     

    Commenting on the new venture, Aman Gupta, Founder, Strategic Partners group said: “We have always believed in need for specialist agency for different sectors and Aman Abbas brings on board wealth of experience in both Professional Services and Technology space. Clients love him for the passion he shares for their business and as a result, he has had long standing client relationships.”

     

  • Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint – Spag (Strategic Partners Group).

    Comm consultancy Spag starts global ops

    By A Correspondent

     

    Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint. Spag (Strategic Partners Group), a firm focused on delivering impact and value to its clients through a research-led and creative approach, has offices in India (New Delhi, Mumbai) and Singapore with network offices in London, Washington and Toronto.

     

    Commenting on the launch, Mr Gupta, Managing Partner, Spag, said, “Research and creativity are increasingly becoming cornerstone for any successful communications campaign and with SPAG we will be focused on delivering impact and value based on these two drivers.”

     

    He further added, “In my long journey and based on interactions with senior management, across industry, a big void was recognized, wherein holistic approach to communications using analytical tools merged with covenants creativity would be provided to the clients so as to ensure that we deliver impact and value for which clients engage us.”

     

    Spag along with public relations and advocacy will provide services that will include aspects like influencer management, stakeholders mapping, brand marketing, cause marketing, digital marketing, and CSR consulting.