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Tag: Amagi Media

  • Amagi Media Labs grows by over 300 per cent backed by smart investments and aggressive expansion

    Amagi raises $$$$s from Premji Invest & Mayfield Fund

    By A Correspondent

     

    Amagi Media Labs has raised its next round of investment from Premji Invest, the family office of Wipro’s chairman, Azim Premji and a continuing investment from Mayfield Fund. The investment represents a significant milestone for a company that has witnessed impressive growth over the past few years.

     

    The funds raised from this round will be used to bolster the company’s growth plans both in India and globally. In India, the funds will be primarily used for expanding its geo-targeting network including addition of new channels to its bouquet. Having recently opened an office in Japan, Amagi also intends to use these funds to set up local offices in UK, Singapore and the US to expand its growing client base for its broadcast technology platform.

     

    Baskar Subramanian, co-founder of the company, said, “At this stage in our development, it is critical that we get the right investors on board whose vision matches ours and in this respect we are extremely pleased to have Premji Invest associate with us.  This investment also reconfirms Mayfield Fund’s continuing confidence in our execution and growth. With over 300% growth in revenues from last year, we have become the de facto choice for brands in their pursuit for effective advertising.”

     

  • Amagi is the leader in geo-targeted advertising enabling advertisers to optimize their ad spends effectively

    Jitesh Rajdeo joins Amagi Media as Director

    By a correspondent

     

    Leading TV ad network Amagi Media has announced the appointment of Jitesh Rajdeo as Director of Sales & Alliances, India & neighbouring countries to lead its growth.

     

    Amagi is the leader in geo-targeted advertising enabling advertisers to optimize their ad spends effectively. Amagi has been expanding at a fast pace and was recently recognized by Deloitte as the fastest growing media & entertainment company in APAC in 2013.

     

    For more than two decades, Jitesh has built and led high-performance sales teams in the media industry. Jitesh is known for aggresively growing market share and revenues in his previous stints. Jitesh’sprevious stint was at Zee Media Corp as its Chief Sales Officer. Prior to that Jitesh has been in various sales leadership positions with Zee group for more than a decade.

     

    Speaking on his appointment, Jietsh said, “I am convinced that Geo-targeting is the future of television and Amagi is set to occupy the centre stage in this evolving media space. I am excited to join Amagi at this crucial juncture and look forward to scaling its revenues as Amagi expands its horizons.”

     

    “I am confident that Jitesh will add the much needed impetus to our revenue growth ambition in the coming years,” said LS Krishnan, Business Head, Amagi. “Jitesh has the skill set,calibre and resolution to make Amagi a high growth company focussed on delivering value to all stake holders.”

     

  • Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions

    HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting

    By A Correspondent

     

    Viacom18 and Amagi Media have announced an alliance to increase advertising effectiveness on television using the latter’s technological prowess.

     

    Using Amagi’s DART technology platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon. This innovation will allow HUL to micro-target its communication in each region. Amagi calls this “creative-versioning” where different television creative in terms of product variant or a different creative rendition of the same advertiser is played in different regions on the same channel simultaneously. Creative versioning addresses critical needs of both broadcasters and advertisers seeking to optimize their Return on Investment (ROI) from the television spot. Given the TRAI’s recent 12 minute ruling on advertising, broadcasters and advertisers have been seeking ways to optimize their Return on Investment and stretch the time within the limited inventory.

     

    Sudhanshu Vats
    Srinivasan K.A

    Said Sudhanshu Vats, Group CEO, Viacom 18: “As a leading broadcaster, Viacom 18 has been pioneering several innovations and has been at the forefront of providing newer platforms for improved customer deliveries. This initiative further builds on our strategic thrust of sharper segmentation. We are pleased to partner with Amagi and Hindustan Unilever on this unique concept of micro-targeting.”

     

    Srinivasan K.A, Co-Founder, Amagi Media added: “We are happy that we have been chosen as the partner to enable this innovation. This is the first time worldwide in television advertising that a single spot bought nationally has been used to communicate different brand messages in different regions. Such micro-targeting is going to be the future of television advertising.”