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Tag: Alpenliebe Juzt Jelly

  • Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra are among a power-packed line up of renowned names 

    Alpenliebe Juzt Jelly announces new digital campaign

    By A Correspondent

     

    Alpenliebe Juzt Jelly has announced its collaboration with leading names of India’s culinary circuit to curate recipes using Alpenliebe Juzt Jelly as an active ingredient. The digital campaign will see the line-up of chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra, Meghna and Kanak who will come together to create innovative recipes using Alpenliebe Juzt Jelly.

     

    Speaking about the new campaign, Rohit Kapoor – Director Marketing of Perfetti Van Melle India said: “Fun over food has always been an integral part of the Indian family dynamics and our country is abound with as much cooking talent as with audiences craving innovative and distinct recipes. Through this campaign, we wanted to ignite conversations, creativity and memories with Alpenliebe Juzt Jelly at the centre of it all. Collaborating with the most creative names in the food industry will definitely encourage our consumers to join in and explore the joyous facet of creating recipes with Alpenliebe Juzt Jelly. This interesting route of food integration to drive brand appeal is an extension of our endeavour to continue delighting our

     

  • A key aspect of Alpenliebe Juzt Jelly products is the promise of 25 per cent fruit pulp content

    Alpenliebe Juzt Jelly brings in another innovation

    By A Correspondent

     

    There is new advertising from the McCann Worldwide stable for Perfetti Van Melle India for Alpenliebe Juzt Jelly brand which has launched Jelly Bottles in cola and mango flavours.

     

    The key advertising task was to communicate the new bottles made with 25per cent fruit pulp and the campaign delivers well on it. The commercial starts with a kid asking his mother for a bottle to light a rocket. To his surprise, the mother offers him a Juzt Jelly Bottle, confidently asserting that it can also make a rocket fly. The kid is left perplexed and what follows is a tale of extremely engaging visuals of human rockets.

     

    Commenting on the launch, Mandar Keskar, Associate Category Director, Perfetti Van Melle India said: “PVMI is the first to bring jellies in exciting bear and bottle shapes to the Indian market. These products add a new dimension to jellies category and have helped expand market aggressively. We are sure that new Alpenliebe Juzt Jelly Bottles will be loved by the consumers as much as the Fruity Bears.”

     

    On the communication, Kapil Batra, ECD, McCann India said: “The challenge was to make the bottle shape the hero, while keeping the irresistible proposition of Juzt Jelly intact. With this copy, I think we have done that quite well. It’s fun, its clutter-breaking and I’m sure kids are going to love this as much as the Juzt Jelly Bottles!”

     

  • The campaign launch will be supported by TV, digital, modern trade and on ground activations

    Alpenliebe unveils new campaign for Juzt Jelly Fruity Bears

    By A Correspondent

     

    Alpenliebe Juzt Jelly has rolled out an innovation to delight the Indian consumers –unique ‘Bear’ shape Jelly with 25 per cent fruit pulp. Added with sugar sanding on top, the product has differentiated mouthfeel making it appetizing for the consumer.

     

    As a category leader, brand defines aggressive category expansion as the key task for 2016, which will bring new consumers into the category. This is where new Alpenliebe Juzt Jelly Fruity Bears comes into play. This product offers truly distinct experience to consumers. And as a result Fruity Bears will also have potential to appropriate newer consumption occasions. Also at Rs.10 & 25 price points, this format serves the task of expanding jelly category into higher price points (currently category derives majority sales from Re. 1 price point).

     

    Commenting on launch, Mandar Keskar, Category Head, Perfetti Van Melle India said, “We are happy to bring in truly distinct experience to our consumers. Endeavor is to make the proposition playful and it reflects in all aspects including packaging & the communication developed to support the launch.”

     

    On communication development, Kapil Batra, ECD, Mccann India mentioned, “Brief was to bring bears alive and I think we have delivered well on it. These characters are very adorable and we hope consumers love them just like we do.”

     

    The campaign launch will be supported by TV, digital, modern trade and on ground activations.