MxMIndia

Tag: Aloke Shetty

  • #MyBullet campaign on social media garners good response from the motorcycling community across the globe

    Royal Enfield stirs nostalgia with its latest campaign for Bullet 350

    By A Correspondent

     

    Royal Enfield has launched its latest brand campaign that showcases six new colours of the motorcycle brand, Bullet 350. The campaign films, comprising three different stories celebrate the values that have come to represent the motorcycle brand in India and its patrons.

     

    Notes a communique: “The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. Aloke Shetty has directed the three films. The digital campaign was conceptualised by the in-house digital strategy team.”

     

    The campaign in running in print, digital, cinema and on television mediums in select markets namely – Uttar Pradesh, Punjab and Kerala to drive awareness to our prospective customers.

     

     

  • Mahindra launched this new range of trucks after an intense research on trucks and Indian transport

    Mahindra unveils new campaign for its latest ‘Blazo’ range

    By A Correspondent

     

    Mahindra and Mahindra Limited recently launched its range of trucks – Blazo. This is supported by a new TV campaign featuring Bollywood star Ajay Devgn created by Interface Communications.

     

    The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel. He then goes on to talk about the guarantees given by Mahindra Blazo.

     

    Mahindra launched this new range of trucks after an intense research on trucks and Indian transport. Based on its findings, Mahindra came out with the FuelSmart technology that comprises a powerful mPower engine and a multi-modal switch that helps the driver choose between heavy mode, turbo mode and light mode based on the load and road conditions.

     

    Speaking on choosing Ajay Devgn as the brand ambassador, Rajeev Malik, Senior General Manager, Mahindra Truck and Bus Division said, “This film is all about exuding sincere confidence. We felt Ajay Devgn does exude sincere confidence in his own style. He is also very close to the Mahindra DNA in terms of a very masculine personality.”

     

    On the creative execution of the commercial, Joemon Thaliath, COO, Interface Communications said “The task for creative was to translate this excitement and confidence to truckers and people at large.”

     

    Robby Mathew, CCO, Interface Communications added “The challenge here was to match the directness of the message with Ajay’s understated style. I must say that the director Aloke Shetty has pulled it off very well.”