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Tag: Alok Rakshit

  • The channel also has its presence in the global market and is FTA across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa

    Amrita TV appoints Aidem for adsales

    By A Correspondent

     

    Aidem Ventures has been mandated to handle adsales for Amrita TV.

     

    Jayakesh Nair

    Said Jayakesh Nair, COO, Amrita TV: “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programmes in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable. They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.”

     

     

    Karan Gupta

    Added Karan Gupta, MD, Aidem Ventures: “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honour to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.”

     

     

    Alok Rakshit

    Said Alok Rakshit, President, Aidem Ventures: “Amrita TV gives us an indepth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.

     

     

  • Aidem team will be managing and monetising the valuable sports properties in India

    Aidem Ventures partners Sporty Solutionz to form Aidem Sporty

    By A Correspondent

     

    Aidem Ventures and sports management company Sporty Solutionz have formed a joint venture under the name of Aidem Sporty.

     

    Ashok Kumar Gupta

    Commenting on the development, Ashok Kumar Gupta, Chairman, Aidem Ventures said: “Aidem’s successful stint with experienced professionals in the sports circle has propelled us to launch a dedicated sports unit in the form of Aidem Sporty. This expansionwill now help us to streamline our focus on general entertainment and sports entertainment as two individual platforms enticing brands to leverage our segmented products on board. With Aidem Sporty,we are looking forward to being one of the leading solution providers in the field of sports consultancy and marketing.”

     

     

    Ashish Chadha

    Confirming the news, Ashish Chadha, Chief Executive of Sporty Solutionz, added: “Assessing Aidem’s resilient efforts and finest networking prowess in the world of sports, we were convinced to join hands. I believe this synergy of two successful businesses will be an ideal promotional vehicle for all the sports-based brands in India.”

     

    Recently, Aidem Sporty seized their first deal with a newly-launched sports portal, www.insidesport.co that delves into the business of Sports in India and overseas. The portal was unveiled in Pune amidst the presence of legends like Shane Warne, Harbhajan Singh, Sunil Gavaskar, Virendra Sehwag, VVS Laxman and many other luminaries.

     

    Alok Rakshit

    “We are in high spirits about this latest forked-out development and are confident to scale up the sports business with our expertise. We are also looking at widening our reach by tapping innovative prospects, going ahead”, exclaimed Alok Rakshit, President, Aidem Ventures

     

  • Established in July 2010 and incorporated as an Indo Asian News Channel Pvt. Ltd., Reporter TV is the first journalist driven news channel from South India. Reporter TV

    Reporter TV partners with Aidem Ventures for their ad sales

    By A Correspondent

     

    Aidem Ventures has signed an agreement with Reporter TV for the ad sales monetisation of their TV channel and digital platform.  Established in July 2010 and incorporated as an Indo Asian News Channel Pvt. Ltd., Reporter TV is the first journalist-driven news channel from South India. Reporter TV thrives not only to deliver quality news but also for providing unprejudiced & socially responsible news and current affairs. The channel has been on air since 13th May 2011 and has already made a mark in the socio-political arena in Kerala.

     

    V Nikesh Kumar

    Announcing the news, V Nikesh Kumar, Chairman, Reporter TV said, “With Reporter TV and Reporter Live, our motive is to reach out to the news-buff audience not only across Kerala but globally with unbiased and ethical journalism. We distinguish ourselves as a news platform with our bold content adept to bring about a revolution. Aidem’s association will be highly beneficial to network with the best of Indian advertisers to leverage our unique platform for the finest TV & digital promotional opportunities.”

     

     

    Alok Rakshit

    Added Alok Rakshit, President of Aidem Ventures: “Aidem being a versatile media house leaves no stone unturned to bridge the gap between the partners and advertisers. We have a boastful cluster of partners ranging from regional to international TV channels, sports and entertainment shows. The newest feathers in Aidem’s cap, Reporter TV & Reporter Live give the advertisers, TV & digital benefits coupled with global viewership. Understanding the potential of Reporter Live, we are confident of driving its business to a new height.”

     

  • Sanjay Hemady and Sandeep Singh come with over two decades of rich media experience. Both have been appointed as the Senior Vice Presidents at Aidem Ventures

    Aidem strengthens management team with new appointments

    By A Correspondent

     

    Alok Rakshit, Sanjay Hemady and Sandeep Singh

    Aidem Ventures has roped in Sanjay Hemady and  Sandeep Singh as part of its management team along with Alok Rakshit and Joydeep Ghosh.

     

    Hemady and Singh come with over two decades of rich media experience. Both have been appointed as the Senior Vice Presidents at Aidem Ventures.

     

    On the development, Rakshit, President, Aidem Ventures said, “I am delighted to welcome Sanjay and  Sandeep to the Aidem family and wish them success in their new roles. I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

     

    Hemady joins the company from Clear Media India Pvt. Ltd. He has donned senior managerial roles across organisations like Clear Media India Pvt Ltd and CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading broadcast sales for Aidem.

     

    On the other hand, Sandeep Singh who has served across organisations like R K  Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

     

  • While Rakshit has been elevated to the role of President and Ghosh will now be Senior Executive Vice President

    Alok Rakshit & Joydeep Ghosh elevated at Aidem Ventures

    By A Correspondent

     

    Alok Rakshit
    Ashok Kumar Gupta

    Leading independent media representation firm Aidem Ventures has announced a series of management-level changes. Alok Rakshit has been elevated to the role of President and Joydeep Ghosh has been promoted to the role of Senior Executive Vice President.

     

    Commenting on these elevations, Chairman, Ashok Kumar Gupta said, “We have our trusted and experienced senior executives with us since Aidem’s inception, almost five years ago. It is their efforts that have made what the company is today.

     

    Karan Kumar Gupta

    Karan Kumar Gupta, Director, Aidem Ventures further added, “Alok and Joy have always been the two rock-solid pillars of Aidem. They have not only lived up to the expectations of the company’s shareholders but also are the driving forces behind Aidem’s exceptional outcomes for their channel partners. Besides, we are also on the verge of announcing some key business initiatives along with adding new channel partners under our umbrella. Therefore, with our robust squad of media troupers, we are confident that sky will be the limit for Aidem.”

     

    Since 2010, Aidem has been handling the foremost channel partners ofcrucial markets such as Kerala, Andhra Pradesh, Rajasthan, Uttarakhand, Uttar Pradesh, Bihar, Jharkh and and West Bengal spanning various genres such as GECs, movies, news and music. Expanding its existing media forte,Aidem has recently partnered with Shemaroo – Think Tank for its well-known music show, Launchpad – the Music Cafe that has introduced some unique content across leading regional channels in Maharashtra and Bengal. Two months ago, the company launched a dedicated 360 degree sports and activation division, Aidem Sporty. They latelywere involved in the marketing of the popular and successful football show, ‘Premier Futsal’. Besides, Aidem has had a glorious history with famed sports events like Box Cricket League, Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games 2015 to name a few.

     

    About Aidem Ventures:

    Aidem Ventures is India’s leading independent Advertising Sales Company that also offers consulting and marketing services. With a team of over 100+ trained professionals located across all major media markets in India, Aidem enjoys deep and valuable connections with over 3000 advertisers in India.

     

    Aidem, together with eBUS – a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.

     

    For more information, please follow the below link:

    www.aidem.in

     

  • Alok Rakshit and Nikhil Sheth will spearhead television monetisation, Joydeep Ghosh is heading the IMD Cloud (eBus) business while Neena Dasgupta is at the helm at Zirca Digital Solutions. Meanwhile, Director Karan Gupta is playing a more active role in the company

    Co-founder Vikas Khanchandani steps down as Aidem as Director, restructured top deck announced

    By A Correspondent

     

    Vikas Khanchandani

    Aidem Ventures and Zirca Digital Solutions Co-founder Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space. Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. Khanchandani is expected to announce his new venture soon.

     

    Rakshit and Sheth have been spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service. The company’s digital business which had been spun out into a separate entity – Zirca Digital Solutions – has Neena Dasgupta at the helm.

     

    The management team has been strengthened with active participation of Karan Gupta, Director at Aidem and Managing Director at Zirca over the last couple of years. Gupta  has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

     

    “While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times,” said Ashok Gupta, Chairman of Aidem Ventures and Zirca Digital Solutions.

     

  • Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year

    Kasthuri TV unveils new logo as part of repositioning exercise

    By A Correspondent

     

    GEC channel Kasthuri TV from Karnataka has been undergoing an extensive revamp since the past three months and as part of the exercise has unveiled its new logo on the auspicious festival of Ugadi. The reason behind the logo change is to enhance the look and feel of the channel while keeping its TG in mind. The colourful new logo has been designed with the intent of captivating its audience especially women and the youth.

     

     

    P Kailasam

    WHN’s CEO, P Kailasam said, “We are giving the channel a new look and apart from the new programming line-up we are also working towards changing the look of the channel. To begin with, we just launched the new channel logo on the auspicious occasion of Ugadi.”

     

    “It is a pivotal time for Kasthuri TV. The new shows that were launched earlier this year increased the channel’s standing among clients and agencies alike. The channel’s aggressive revamp strategy is setting the business up for great long-term success in the Kannada GEC space,” added Alok Rakshit, Business Head – Regional Channels, Aidem Ventures Pvt. Limited.

     

     

    Alok Rakshit

    Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year. Of those, two will be in the fiction category and two in the non-fiction category. Of the two fiction shows, one is a Woman-centric daily which focuses on the relationship between a man and his daughter. The other, also being a daily soap, is a love story that goes through various tests and trials and still stands strong. On the other hand, out of the two non-fiction shows, one will solely focus on children’s entertainment and the other will be for adults. Kasthuri TV is also in the process of giving a completely new look to its cookery show “Kitchen Kamaal”, in order to make it appealing to its viewers, especially Women.

     

  • Aidem Ventures will take charge of all-India sales of the Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy

    ABN Andhrajyothy mandates Aidem for ad sales

    By A Correspondent

     

    ABN Andhrajyothy, a leading 24-hour Telugu news channel, has appointed Aidem Ventures as its ad sales partner.

     

    The Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy also publishes Telugu newspaper Andhrajyothy since a decade. The TV channel was launched on October 15, 2009.

     

    Vemuri Radhakrishna
    Alok Rakshit

    “We have a very strong foothold in the local market and we feel that this is the right time to expand our ad sales operations pan-India. With Aidem’s expertise, established network and relationship with clients and agencies pan India, we are confident that it will strengthen our growth strategy of taking channel revenues to the next level,” said Vemuri Radhakrishna, Managing Director of ABN Andhrajyothy.

     

    “‘Among the southern states, Andhra Pradesh has the largest number of dedicated news channels, apart from having the highest cable TV penetration. Being one of the leading news channels in the market, we feel privileged to be signing ABN Andhrajyothy’s all-India sales mandate,” said Alok Rakshit, Business Head, Regional Entertainment and News, Aidem Ventures.

     

  • Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi

    Aidem expands regional footprint, bags Get Punjabi

    By A Correspondent

     

    Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi. GET Punjabi was launched in India in October 2011 GEE Info Media stable. The network has presence in US and Canada as Punjjabi TV in US and Canada.

     

    The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP). Said Vikas Khanchandani, Director, Aidem Ventures, “We, at Aidem, intend to create an assortment of focused offerings that deliver a pan-India reach to our advertisers. With this deal coming through, we have expanded our footprint in the regional market with channels ranging from the Tamil Nadu’s Jaya TV, Jaya Max, Jaya Plus and J Movies; Odisha’s Lakshyya Entertainment, Mi Marathi and now Get Punjabi.”

     

    Alok Rakshit, head, broadcast business, regional and news, Aidem Ventures said, “We are pleased to have Get Punjabi on board, as it is a perfect fit in our regional TV channels bouquet. It will help shape our growth path for the next few years. The Punjabi-speaking population across Northern India is the target audience for many a brands. With Rs. 75 Crores riding on Punjabi entertainment genre, the growing trend is deemed to continue.”

     

    “We at Get Punjabi invest a lot of time and resources to reinvent our programming and cover every aspect of entertainment in order to connect with evolving viewer interests.  With Aidem’s thorough understanding of what drives profitability and cash flow and its market-oriented approach to business, we are confident that this collaboration will have a progressive bearing on our ROI,” added Manish Vasisht, Executive Director/CEO, GEE Info Media Pvt. Ltd.