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Tag: Alok Jain

  • Show will be hosted by TV & Film actor Navdeep Pallapolu

    Celebrity Tic-Tac-Toe game show ‘Tollywood Squares’ takes off in India

    By A Correspondent

     

    Video-on-Demand OTT service by Vuclip and PCCW, Morris Street Advisors, Star Maa and GroupM’s Motion Content Group have come together to launch global format Hollywood Squares to India. This collaboration will present the Indian version of multiple Emmy award-winning and internationally successful CBS show format Hollywood Squares for the Telugu audience titled ‘Tollywood Squares’. This partnership will help deliver content cross-platform as the show will be available on a digital platform and a television channel simultaneously.
    Hollywood Squares is the first major game show format from CBS to be produced in India. Created in Telugu, the 26-episode weekend show will air every Saturday and Sunday at 9:30pm. Hosted by film actor and television personality NavdeepPallapolu, the series will be based on Tic-Tac-Toe, a universally popular game and will showcase nine new celebrities and two new contestants in each episode.

     

    Elaborating on the show and partnership, Vishal Maheshwari, Country head, Viu India said: “We are thrilled to bring the most sought-after celebrity game show of Hollywood Squares regionalized for our Telugu audience. At Viu, our constant focus is to bring refreshing narratives and exciting new formats that appeal to the millennials. Our insights gave us the belief that a format like this, which is iconic in its own right globally, would be a timely new addition to our bouquet of differentiated content.”

     

    Added Alok Jain, Business Head, Star Maa: “Weare pleased to bring ‘Hollywood Squares’, an international award-winning format first in India for the Telugu people. The show is an exciting version of our favourite childhood game “Tic-tac-toe”, however, adapted for television viewing with interesting celebrities in the 9 squares of the game. I am confident that this show will take our viewers across all age groups back to the memory lanes and the concept of this show will transform the TV viewers’ experience. We are extremely pleased to partner with Viu and together this show will entertain our viewers.”

     

     

  • With the re-branding the channels content offerings will further see a ramp-up with bigger and better viewing experiences as a network

    Star Maa unveils new brand identity for network channels

    By A Correspondent

     

    Star Maa, the Telugu GEC of Star Network, has rechristened its network channels under the Star Maa umbrella. On June 25,2017 the brands Maa Music, Maa Gold and Maa Movies got refreshed to Star Maa Music, Star Maa Gold and Star Maa Movies. Apart from the refreshed channels, an HD addition has been added to the bouquet – Star Maa Movies HD.

     

    Said Kevin Vaz, CEO, South Region, Star India:  “We are in the entertainment space and with changing aspirations and expectations of viewers we always look to redefine entertainment. Innovation, content variety, spiffy packaging and quality of the channel is a sign of our commitment to Telugu viewing audiences, globally.”

     

    Added Alok Jain, the Telugu networks’s EVP & Business Head: “Star India’s Integration with Maa was a testimony to Star wanting to build and grow in Telugu market. With the new brand name and proposition, we plan to significantly scale up our offerings of all our network channels which has seen tremendous growth starting from the year of 2017’’.

     

  • Meelo Evaru Koteeswarudu (MEK) and brand new fiction shows aim toattract aspirational Telugu audience

    Maa TV repositions itself to Star Maa

    By A Correspondent

     

    Popular Telugu channel Maa TV which was acquired by Star India has announced a new positioning and refresh along with a new logo, tagline, pneumonic theme track and a new name. Star is now prefixed to the name.

    Actor Chiranjeevi, the chief guest, unveiled the new logo and the brand tagline. Maa TV now becomes Star Maa. The logo’s new identity is red with the intrinsically bold Maa written under it. According to a communique, Star Maa has aggressive and forward-looking plans of growth and expansion. It has plans to consolidate its position in the Telugu market and achieve dominant thought, content and image leadership.

    Said Kevin Vaz, CEO, South Region: “Star India’s acquisition of Maa was a testimony to Star wanting to build and grow in this market. With the brilliant synergy of the strengths of Maa and Star, we believe, we have come a fair distance in the last few months but we are now poised to take a leap,” he said, adding: “Keeping tune with changing aspirations and expectations of audiences is the key to long-term success. Programming innovation, content variety, and modernising the entire packaging and quality of the channel through Star Maa brand refresh is a sign of our commitment to the Telugu people, globally.”

    Speaking on the occasion, Alok Jain, Business Head of Maa, said: “Our aim is to make Star Maa more current and relevant to the viewers. We are crafting a philosophy that respects the spirit of the Telugu peopleacross the globe. Our story-telling develops linkages with the dreams to create an entertainment brand that is consumed by the entire family. We educate, uplift and usher in new thinking. Every Telugu woman and man, who is optimistic and growth-oriented, yet rooted in home and state, is our key audience. Our aim is to be innovative, revolutionary and original in every aspect of our business and hopes to deliver best in this journey.”