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Tag: Alok Agarwal

  • The campaign highlights Orient Bell Limited as a leading tile and expert solution provider

    Orient Bell promotes product attributes in latest ad campaign

    By A Correspondent

     

    Orient Bell Limited has launched its new marketing campaign called ‘Chote bathrooms ke bade solutions’.

     

    Speaking on the launch of the campaign, Alok Agarwal, Chief Marketing Officer of Orient Bell Limited said: “The idea for this campaign was to bring light to a problem that middle class homeowners face which is that they often ignore their bathrooms when it comes to tile solutions, and are faced with the predicament of trying to make it look bigger. We feel that through our tile and expert solutions we can help them overcome this problem. Through this campaign our aim is to reach out to all touch points in the country and cement our position as an industry leader and be the go to choice for consumers for their tiling needs to bring their dream bathrooms to life.”

     

     

  • Alok and Pinaki bring a cumulative cross-industry experience of over four-and-a-half decades to Orient Bell Limited

    Orient Bell appoints Alok Agarwal as Chief Marketing Officer

    By A Correspondent

     

    Pinaki Nandy
    Alok Agarwal

    Orient Bell Limited has appointed Alok Agarwal and Pinaki Nandy as Chief Marketing Officer and Chief Sales Officer respectively to its leadership team.

     

    Speaking about the appointments, Aditya Gupta, Chief Executive Officer, Orient Bell Limited, said: “It is our pleasure to announce the appointment of Alok and Pinaki to the leadership team at Orient Bell Limited. As consumers and expectations continually evolve, it is important for brands to stay one step ahead of them. We wish to maintain the nimbleness of a start-up in all our initiatives while leveraging on our strengths as one of the leading players in this industry as we move on to the next stage of our journey. With their rich experience across categories with established brands as well as start-ups, Alok and Pinaki will bring the right mix of maturity and agility that we need to succeed in the coming years. I look forward to their contributions in the days to come.”

     

     

  • Teesort outlines an aggressive 2016 marketing campaign for its TSX brand

    Teesort ropes in Rannvijay Singh for new campaign

    By A Correspondent

     

    Online fashion brand Teesort.com announced that it has signed up youth icon Rannvijay Singh as the brand’s face for its maiden advertising campaign. A film featuring Rannvijay will spearhead the campaign that is slated to go live next week on TV. Teesort also said it will make an aggressive marketing push to promote its TSX brand in smaller cities across India. Digital and print advertising in leading national and regional newspapers will support the TV campaign.

     

    Alok Agarwal, Co-founder at Teesort.com said, “Rannvijay is the youth icon of the country and represents energy, speed, aggression and attitude, which is what our brand TSX as a fashion brand is all about. He has a tremendous fan following and will help us in connecting with our audiences. This campaign is an important step in our strategy to grow mass awareness for the TSX brand across tier I, II and III cities.”

     

    The Teesort film features Rannvijay and two other actors communicating with each other by pointing to the messages on t-shirts they are wearing. The idea behind this concept was to communicate the essence of the Teesort brand as a statement of personal expression.

     

    “Teesort came into existence to address the need for a value brand in the online segment. Today we are one of the leading online fashion brands and our products get close to a million views a day, across all platforms. With our partnership with Ranvijay and new marketing campaign we expect to double our revenues in the fiscal year 2016,” said, Atul Agarwal, Co-founder, Teesort.com.