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Tag: Almond Branding

  • Helps launch Papel, a sustainable water brand

    Almond Branding collaborates with Bellator Beverages

    By Our Staff

     

    Almond Branding, a branding and design agency, has collaborated with Bellator Beverages helping them introduce Papel, plastic-free alkaline water in a “100% recyclable, 68% renewable, and 75% paper-based carton bottle”.

     

    Speaking at the launch, Shashwat Das, Founder of Almond Branding said: “Our collaboration with Papel embodies our belief that design can be a catalyst for positive change. We are proud to be at the forefront of sustainable packaging innovation in India. Papel is yet another example where Almond has not only lent its design expertise but has also been the guiding hand in the brand-building journey, accompanying the founder from the very inception. We take pride in nurturing ideas from scratch, crafting brands that don’t just stand out but stand for positive change in the world.”

     

    Added Rajeev Parwani, Founder – Bellator Beverages(makers of Papel): “We take immense pride in the launch of Papel Alkaline water in eco-friendly carton packs. Papel should be your travel buddy since it comes in a pocket size, ideal for house parties, clubs, and as a gym companion since it hydrates 7x faster than a normal water. As we embark on redefining the way water should be consumed, Papel stands as a testament to our commitment to smart, responsible, and undeniably cool choices that are both healthy for you and for planet Earth.

     

  • To revamp branding and packaging of milk products

    Almond Branding to partner with Milma in Kerala

    By Our Staff

     

    Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a leading design agency, to revamp its branding and packaging. The new branding and packaging were unveiled by Kerala Chief Ministe, Pinarayi Vijayan.

     

    Said Shashwat Das, Founder Almond Branding: “We are thrilled to be chosen as the strategic design partner for Milma. It was a unique challenge to make a 42-year-old brand appear 24 years old. Our team understood the importance of creating a cohesive brand identity that would appeal to the youth while retaining Milma’s traditional values. The new Visual Identity crafted by Almond Branding has bolstered Milma’s imagery, and positioned it to surge ahead with confidence to face new market entrants while also winning back the hearts of the people of Kerala.”

     

    Added Milma Chairman K S Mani: “I congratulate Milma and Almond Branding for the successful revamp of the Milma brand. The new branding and packaging look fantastic, and I am confident that it will appeal to customers across Kerala. Milma has been a trusted brand for quality for several decades, and this new brand image will help Milma attract a younger audience.”

     

  • Almond Branding crafted a strict visual architecture to define the constant and variable elements of the design language

    Maharishi Ayurveda undergoes brand re-positioning

    By A Correspondent

     

    Maharishi Ayurveda has undergone a brand revamp exercise in partnership with Almond Branding that helped them refresh the brand to make it contemporary yet authentic.

     

    Said Shashwat Das, Founder, Almond Branding: “Ayurveda has always been intrinsic to Indian culture but has become far more relevant to consumer’s lives today. In the last decade or so, there has been an upheaval in the category. Maharishi Ayurveda has been a research-based organization using authentic ayurvedic formulations and methods to suit modern living conditions. Our brand immersion revealed that they looked at their offerings through windows of modern science to appreciate the holistic concepts that governed Ayurveda through centuries. Hence, our design solutions had to reflect the change from a dated brand to one that brings to life the values of authentic Ayurveda for a progressive lifestyle.”

     

    Added Ramesh Yadav, Global Marketing Head, Maharishi Ayurveda Products: “We wanted to re-look at our brand strategy that involved brand revamp and certain strategic priorities in terms of category choices with an objective of making Ayurveda relevant to today’s audience by listening to their needs and requirements. The idea was to reach out to those who are pre-disposed to natural, herbal and Ayurveda, however, may be fussy but are willing to explore the category/products that cater to their lifestyle-related health issues. Almond Branding helped us in the entire rebranding exercise from understanding the objectives to deriving meaningful insights. Distillation of research into one strong concept and designing strategy by Almond Branding were the most critical steps for making this happen. Coming up with packaging solutions which were aligned with the master brand philosophy yet contemporary was the most challenging part of the entire project which was tackled very well by team Almond.”