By Our Staff
Allter organic baby care brand launch its latest campaign ‘Every Mother is a protector’, in association with Dia Mirza, as a strategic investor and brand ambassador.
Said Dia Mirza, UN Environment Goodwill Ambassador: “As a mother, I wanted my baby’s journey to be earth-friendly and safe for his health. Even before Avyaan was born, I spent a long time looking for a plastic-neutral, safe product and upon research found that most diapers contain a plethora of harsh chemicals that take centuries to decompose. It was a sense of great satisfaction when the first diaper I used on my baby was an Allter diaper!”
Added Surbhi Bafna Gupta and Arnav Gupta, the co-founders of Allter: “As young parents and cofounders of Allter, we know first-hand the importance of choosing top-notch products for our precious little ones. When we realised the monumental gap in the baby care industry back in 2020, we took it upon ourselves to address the issues that modern parents faced. Parents are becoming more mindful of the ingredients they use for their babies and demand clean, chemical-free, and safe alternatives. Here at Allter, we’re all about providing unbeatable quality products that parents can trust.”