MxMIndia

Tag: All Indians Matter podcast

  • Since its launch a year ago, senior mediaperson Ashraf Engineer’s show has built a dedicated, growing audience in India and across the world

    All Indians Matter completes 100 episodes

    By Our Staff

     

    The All Indians Matter podcast, hosted by senior journalist and communications leader Ashraf Engineer and managed by IdeaBrew Studios, will publish its 100th episode on September 4. The podcast, launched on Independence Day Eve last year (2020), publishes two episodes a week – a conversation with an expert on an issue on Wednesdays and solo commentary by Engineer on Saturdays.

     

    Said Engineer, who has also written on MxMIndia in the past: “In today’s times, audiences need a sane, clear voice that explains how national issues affect their lives every day. For instance, if the GDP-to-government debt ratio is high, how does it affect the common man’s budget? Or, if new farm laws are passed, what does it mean for prices of essentials and food security? People need clarity, someone to make sense of events for them. Unburdened by the organisational priorities of large media houses, independent media is uniquely placed to do this. The success of the All Indians Matter podcast is testimony to this,” said Engineer.

     

    Added Aditya Kuber, co-founder of IdeaBrew Studios, which manages 86 shows now: “All Indians Matter was the first of our podcasts to go live. We believe strongly in the concept. It now has a dedicated and growing audience, which only underscores how much the demand for high-quality news-related content is expanding. It is attracting significant advertiser interest too. It’s a matter of pride that the podcast is 100 episodes old and we look forward to the next 100.”

     

  • Presented by former journalist and currently senior communications specialist Ashraf Engineer and produced by IdeaBrew Studios, the podcast features commentary and conversations on issues that matter to India

    Ashraf Engineer’s All Indians Matter podcast tops Apple, Spotify roster

    By A Correspondent

     

    The All Indians Matter podcast has been featured as the top pick in Apple Podcasts’ ‘New & Noteworthy’ section and has shot up to No 11 on the Apple India charts after debuting at No 24. Earlier this month, it was among the top picks in Spotify’s ‘News & Politics’ section.

     

    Ashraf Engineer

    Presented by former journalist and senior communications professional Ashraf Engineer, the podcast is produced by IdeaBrew Studios. It was launched in August this year and offers commentary and conversations with and about India on issues that matter.

     

    The weekly podcast has 16 published episodes already and is available on Spotify, JioSaavn, Apple Podcasts, Google Podcasts and Hubhopper. About 20% of its listenership is from countries other than India and 80% of the audience is between 18 and 30 years of age, notes a communique.

     

    Said Engineer: “I launched www.allindiansmatter.in in early 2020 as a digital home for high-quality commentary on issues that matter to India. The idea was to explain how various events matter to citizens’ lives and why they should care about them. I was fortunate to receive the support of some veteran journalists and commentators, who contributed to the website. A few months later, IdeaBrew Studios suggested I extend the effort to a podcast – an idea that excited me.”

     

    Aditya Kuber

    Added Aditya Kuber, Co-founder of IdeaBrew Studios: “Our studio is a digital-age storyteller. We present quality content across genres, from news commentary to sports and lifestyle. All Indians Matter is special because it was our first presentation and we couldn’t be happier with its success. Amid the media noise and clutter, audiences are craving content that truly makes sense of their world for them – especially in the audio format. So, there is space for quality commentary on current affairs and national issues. Engineer, with his journalism background of nearly two decades in media organisations, has the right credentials for it. That it’s working is evident in the way audiences – especially the young – are taking to the podcast and also in the recognition the platforms are giving it.”