MxMIndia

Tag: AliveNow

  • In its silver jubilee year, Penguin also appoints AliveNow to handle its social marketing duties

    Penguin Car to visit Mumbai

    By A Correspondent

     

    Penguin India has been celebrating its 25th year with a series of exciting events, activities and initiatives through the year. Penguin India’s silver jubilee celebrations, which kickstarted at the Jaipur Literature Festival, saw the unveiling of the Penguin Car. As part of the anniversary celebrations a customized ambassador was designed as a visual representation of the joy of reading.

     

    The Penguin Classics-inspired design on India’s very own classic, the Ambassador, the Car also carries a collection of the 25 anniversary special Popular Penguins, a series of books specially published to celebrate this milestone. The Car has been visiting bookstores and literary festivals around the country through the year. It started its journey with Jaipur and then at World Book Fair in Delhi, and Spring Fever. This week, the Penguin Car gets to Mumbai.

     

    On the Penguin Car visiting Mumbai, Hemali Sodhi, VP Marketing and Corporate Communications, Penguin Books India, said, “Over the last twelve months, the Penguin Car has become the mascot of our silver jubilee celebrations – it is iconic in its design, and a metaphor for spreading the joy of reading. It’s a great feeling to bring the Penguin Car to Mumbai-its last stop for this year.”

     

    Penguin India who boasts of strong online presence, with a robust following on social networking sites, has appointed AliveNow to handle all social marketing duties. AliveNow will work with Penguin India to strengthen their online and social media presence as they continue to engage with a younger and more connected audience. Adhvith Dhuddu, CEO of AliveNow shared, “We are thrilled to be working with one of India’s and one of the world’s leading publishers. In our conversations with Penguin we realized that we would be dealing with a world class team who had a solid understanding and respect for the digital space. Penguin India already has a strong presence online and they wanted to take this to the next level. They wanted to partner with someone who are true experts in the digital space and have chosen to work with us. We look forward to execute some cool and creative digital campaigns for Penguin and continue strengthening their online presence.”

     

  • AliveNow will carry out digital marketing activities for Forum Mall, Koromangala and Forum Value Mall, Whitefield

    Forum malls appoints AliveNow for social media

    By A Correspondent

     

    The Forum Mall, one ofBangalore’s first full-fledged malls, has appointed AliveNow as its social media partner. AliveNow will carry out digital marketing activities for Forum Mall, Koromangala and Forum Value Mall, Whitefield.

     

    Rama Raju, GM – Mall Operations said: “Forum Mall, being one of the pioneers of the mall culture inBangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers, even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall.”

     

    AliveNow CEO, Adhvith Dhuddu added: “We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms.”