MxMIndia

Tag: Alisha Malik

  • The campaign will enable users to share their love-story to get featured on Humans of Bombay

    Makani campaign for Metro Shoes with Humans Of Bombay

    By A Correspondent

     

    Makani Creatives has launched #FoundMyPair, a campaign for Metro Shoes in association with Humans of Bombay. Metro Shoes is running a social media campaign promoting this campaign that began from February 9, 2020.

     

    Speaking about the campaign, Alisha Malik, VP Marketing and Ecommerce, Metro shoes said: “It is important to be open to experimenting with opportunities on different platforms. It is also important to keep listening to those that engage with your brands, #FoundMyPair is an opportunity engage better with the millennials and showcase stories of our real followers.”

     

    Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “This association is the perfect fit as it talks about finding the right pair; a pun that fits perfectly for both shoes and love. Shoes are a crucial part of everyone’s journey. As one progresses in life, they evolve with them. We hope to strike the right cord with the audience on Valentine’s Day with this campaign.”

     

     

  • Encourages GenNext to take on the #DefyGravityChallenge as part of the campaign

    Mochi says awesomeness is contagious, via new ad campaign

    By A Correspondent

     

    Mochi has launched its latest brand campaign, ‘Awesomeness is Contagious’ that promotes its latest AW collection. The campaign brings out the youthful, fun and eccentric side of the millennials and is an extension to Mochi’s philosophy of #StayAwesome.

     

    Speaking about the campaign, Alisha Malik, VP – Marketing and Ecommerce Mochi, said: “In the fast-paced digital world, where the youth of today consume a lot of content online, it’s only natural for brands to catch their attention on the web. Mochi’s latest campaign dictates style, quirkiness, and flamboyance by catching the pulse of the next-gen through the core thought ‘Awesome is contagious’ that resonates with them closely.”

     

    The campaign has been conceptualised and executed by Makani Creatives.

     

     

  • The campaign will release across major cities via print, OOH and digital media

    Katrina Kaif to endorse new offering for Metro

    By A Correspondent

     

    Footwear brand Metro Shoe has launched a new collection this season that channels a wide array of unique characters ranging from a casual virile to the elegant dame. The collection features Sidharth Malhotra and Katrina Kaif as its ambassadors.

     

    Said Alisha Malik, Vice President, Marketing, Metro Brands: “We are excited on the campaign with Siddharth Malhotra and Katrina Kaif of the new collection.  Their personalities completely resonate with the brand ethos. Since 1947, Metro Shoes has been trusted for its finest quality and innovative designs and styles. We help our customers put their best foot forward and move ahead more confidently and comfortably. We continue to keep this trust and our loyalty growing, we believe in offering the best in terms of comfort and pockets.”