MxMIndia

Tag: Ali Merchant

  • The advertising campaign has been executed by Triton Communications

    Samco Securities launches film promoting Margin Trading Platform

    By A Correspondent

     

    Discount broking start-up firm, Samco Securities ltd launched a new advertising campaign in association with Triton Communications, to introduce its margin trading platform.

     

    Said Dr Pallav Kapoor, Vice President of Marketing and Analytics at Samco Securities: “We, at Samco Securities, are committed to provide low cost solutions for trading and investing needs for all- right from first timers to seasoned players. With any traditional brokerage set-up, for a leveraged trade of say 4x, the client pays full brokerage as a percentage on the entire value, whereas at Samco the client pays flat Rs 20 per trade for even a leveraged trade thus keeping our commitment of low transaction costs and at the same time giving clients opportunity to maximise their gains. All these comes with the latest technology embedded on our StockNote trading platform. Triton Communications, has managed to convey this key message to our viewers through our recently launched campaign. We are certain that our storyline will appeal to the viewers and be instrumental in spreading awareness about our new offering.”

     

    Added Ali Merchant, Founder Director, Triton Communications: “Samco Securities with Margin Trading at a brokerage fee of Rs 20 makes it possible for the current investors to invest more while saving on brokerage. Triton is delighted to partner them in their communication and brand building.”

     

     

  • As part of his role as President (North), Sam will ensure the growth of the agency

    Triton Communications appoints Sam Husaini as President, North India

    By A Correspondent

     

    Triton Communications has announced that it has appointed Sam Husaini as President, North India. As part of his role as President (North), Husaini will ensure the growth of the agency and will provide existing and potential clients with indispensable partnership that catalyses their quest for prosperity and greatness.

     

    Sam Husaini

    Said Ali Merchant, Founder and Director, Triton Communications: “We are aiming to be among the top five integrated communications agency in the next three years in North India, for this we need strong yet disruptive minds to make it happen.  We are confident that Sam Husaini will provide the leadership to make it a reality as President, North India of Triton Communications Pvt Ltd.”

     

     

  • Parikh moves from Oglivy, Mumbai

    Triton Communications appoints Jyotsna Parikh as Creative Head, Mumbai

    By A Correspondent

     

    Triton Communications has announced the appointment of Jyotsna Parikh as Creative Head – Mumbai.

     

    Jyotsna Parikh

    Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said:“Triton has made some great wins in the recent past with Ambuja Cements and Samco. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board.  She has the talent, the work and the maturity that I am sure will help us make even more of a creative impact going forward. We have big plans and she is a big part of them”

     

    Added Ali Merchant, Managing Director, Triton Communications: “We are really happy that Jyotsna has joined us.  With her experience we are looking forward to some really great creative work that will make our clients’ brands even more famous.”

     

    Parikh joins Triton from Oglivy, Mumbai. In a career spanning over 17 years, Parikh has spent all of it at Ogilvy, Mumbai, and has been responsible for campaigns on Star Plus, Castrol, Huggies and Home Centre amongst others.

     

     

  • Series of four ad films highlights how app makes investing and content consumption simple and customised

    Samco Securities unveils ‘AbSabKuchHoSaktaHai’ campaign

    By A Correspondent

     

    Discount broking startupSamcoSecurities has launched an ad campaign -‘Ab Sab Kuch Ho Sakta Hai’ – to announce StockNote, a platform that “empowers investors to make the right decisions by simplifying trading and content consumption”.

     

    To support this endeavour, the company has launched a series of four films conceptualised by Triton Communications. Said Chirag Joshi, Head of Marketing at SAMCO Securities: “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at Samco Securities, believe that a campaign must be able to engage with a consumer through simplereal life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”

     

    Added Ali Merchant, Founder Director of Triton Communications: “Samco Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building”

     

    Added Ullas Chopra, National Creative Director at Triton: “Our task was to communicate the amazing nature of Stock Note’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

     

     

  • The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events

    Triton Communications launches ZtoA Marketing Solutions

    By A Correspondent

     

    Triton Communications has launched ZtoA Marketing Solutions with Preeti Sawarkar as its CEO. The new agency will address the demands for effective and creative solutions for BTL, Rural Marketing Communications and Events,

     

    Preeti Sawarkar

    Commenting on the launch, Sawarkar said: “The market needs innovation. Traditional practices find no place in challenging times like these. As the name suggest, ZtoA is a reverse way of solutions thinking. It is a bottom up approach of thinking, moving away from conventional mediums to innovation. The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events.”

     

    Said Ali Merchant, Founder Director of Triton on the setting up of ZtoA: “We are happy to have Preeti Sawarkar lead the business as CEO.  She possesses 16 years of rich industry experience and we are certain that she is fully equipped to take this business vertical to the next level, providing relevant and cost effective solutions to our current clients and also a host of new clients we look forward to serving in this space.”

     

     

  • The account will be handled out of Triton’s Mumbai office

    Triton Communications bags creative mandate of Ambuja

     

     

    Triton Communications has been awarded the strategy, creative and digital mandate for Ambuja Cements. The account was won in a multi-agency pitch. The account will be handled out of Triton’s Mumbai office.

     

    Said Ali Merchant, Founder Director, Triton Communications: “Ambuja is a truly prestigious win for us. With many firsts to its credit, Ambuja is India’s foremost cement company with strength etched firmly in every Indian’s mind. The company has some great plans and we are privileged to be a part of this journey with them.”

     

    Added Ullas Chopra, NCD, Triton: “Ambuja has always stood for high creative standards with standout work that connects with small-town India. The pitch brief was a challenging one that tasked us with extending Ambuja’s iconic “Giant” strength to new products and propositions. We are happy that our creative solutions resonated with the Ambuja team and it is our pitch work that’s now under production. We look forward to partnering with the brand in its plans for growth focused on a diversified products and services strategy.”

     

     

  • Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 25-year track record of partnering with several successful brands

    Virendra Saini takes over as ED & Head of Triton, Mumbai

    By A Correspondent

     

    Triton Communications has elevated Virendra Saini to lead its flagship office in Mumbai.

     

    Commenting on the move, co-founder Munawar Syed said: “We have always believed in nurturing homegrown talent and recognising potential leaders. Virendra has been with us for the last 22 years and I have watched him grow in capability and stature. I am confident our Mumbai operations will thrive under the fresh, energetic leadership that Virendra will provide.”

     

    Added co-founder Ali Merchant: “Virendra is a true Tritonite with a deep understanding of the Company’s core strengths. He is an ideal flag-bearer of Triton’s largest operations. His knowledge and ability to effectively partner with our clients in enhancing their brand value and market shares have earned him his stripes. I know Virendra will not spare any efforts to move the needle, and build our Mumbai office into a stronger, more resilient force, not only within our network, but in the industry we operate in. With him, it’s not going to be business as usual”.

     

    Said Sahi: “It is an honour to be entrusted with the mandate for our largest operation. We are a brand that has made many brands famous against well-established competition. Many of them have gone on to become household names. My agenda is to drive growth by partnering with new brands and working with existing ones that are ambitious to make it to the big league.  We are fortunate to have long standing and existing relationships with our leading clients. I would like to further consolidate, nurture and strengthen these relationships to help our clients achieve their business and brand objectives.”

     

     

  • Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO

    Triton Communications launches digital arm DIGIMO

    By A Correspondent

     

    Triton Communications has launched its digital agency DIGIMO. Contrary to existing practices, the planning teams of both digital and mainline will co-author the brand and communication strategy from inception. This approach will help clients reach their TG with the optimum mix of their content consumption platforms. Whilst the brand proposition is broadcasted via mainline. a return path on digital will ensure consumer interactivity in a bi-directional mode on various digital and mobile platforms. Thereby enabling marketers maximize their ROI.

     

    Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO. He moves in from Mobilox Innovations where he spent the last three years as their COO. Prior to Mobilox, Rohit has worked in leadership positions across Netcore Solutions, HT Media, STAR India and ZEE Television. Scholastically a B.TECH and MBA in Marketing from Mumbai University, he brings over 15 years of experience in multimedia, new media sales and start ups.

     

    Commenting on the latest endeavour, Ali Merchant, Director Triton quoted, “The continued, symbiotic evolution of technology and consumer expectations is fuelling on-demand marketing. Hence digital marketing is entering more unchartered and challenging territories. And with digital marketing becoming integral to our clients’ marketing mix, we decided to enter this domain not with a baby step but with a giant leap. I welcome Rohit on board and am sure given his overall rich multimedia experience of being a business leader, especially on Digital Rohit will make this venture a great success”.

     

    Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies and has enjoyed a successful run of over two decades in partnering some of the leading and most successful brands in Indian advertising.

     

  • Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies

    Triton bags the creative mandate for Carysil and EasyPay

    By A Correspondent

     

    Triton Communications’ Ahmedabad office has added two new businesses to its fold. Carysil is a pioneer in Composite Quartz Technology and one of the largest producers of quartz and granite sinks in the world. The mandate for the agency is to augment the brand’s presence in the high-end kitchen appliances market. The agency has already initiated a strategic blueprint which will be subsequently translated into creative.

     

    EasyPay offers interoperable and accessible bill payment services to customers through a network of outlets. This enables multiple payment modes and moreover, provides instant confirmation of payment. The task at hand is to launch the brand across Gujarat with the objective to make it the consumer’s preferred mode of payment.

     

    Commenting on the recent developments Ali Merchant, Director Triton Communications quoted, “We have a successful track record in partnering our clients for launching, building and nurturing some of the leading brands in the country across diverse categories. Carysil and EasyPay will provide us opportunities to further enhance our growth story for our clients.

     

  • The man who created properties as 'Paani Ka Doctor' and many more has decided to call it a day

    Renton D’Sousa bids adieu to Triton

    By a correspondent

     

    “Paani Ka Doctor” is synonymous with the leading water purifier brand. But for everyone at Triton and some outside it, the man who created such properties and many more has decided to call it a day.

     

    Commenting the development, Ali Merchant, Director Triton said “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time he has been responsible in the professional development of Triton especially for the people that have worked with him. His ‘never say die’ spirit will always be remembered. I will miss him at work and will remain his friend for all time to come. I wish him the very best in his next endeavour. I am sure he will do us proud.”

     

    Echoing Ali’s sentiments, Munawar Syed, Director Triton said, “Renton, a multi talented individual has been a key contributor to Triton’s rise and stability over many years. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey.”

     

    Prior to joining Triton over ten years ago, Renton was the creative head of a few units at Lintas Mumbai. He has also been associated with Contract and Mudra. His next destination was not known as yet.