Tag: Ali Fazal

  • Aditya Birla Health Insurance launches campaign

    By Our Staff

     

    Aditya Birla Health Insurance Company Ltd. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited, has announced the launch of its campaign #FitnessKaUltimateInfluencer to communicate the benefits of Activ Fit, an insurance plan that is tailored specifically for the young and healthy audience. It has partnered with influencer and actor, Ali Fazal, for the same.

     

    Said Mayank Bathwal, CEO, Aditya Birla Health Insurance: “Millennials today account for over 34% of our population. We at ABHICL, see a huge potential in this under-penetrated segment. #FitnessKaUltimateInfluencer has been created to establish positive engagement with the young population by informing them about Activ Fit, a plan especially designed for the young and healthy.  It rewards their healthy lifestyle with attractive and instant discounts along with HealthReturnsTM and plays the role of an ultimate influencer of fitness in their lives. The campaign re-affirms our commitment of being a “HealthFirst” company that aspires to go beyond traditional health insurance practices.”

     

  • Aditya Birla Health Insurance launches campaign films

    By Our Staff

     

    Aditya Birla Health Insurance Company Ltd. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited, has announced the launch of its campaign #FitnessKaUltimateInfluencer to communicate the benefits of an insurance plan.

     

    Said Mayank Bathwal, CEO, Aditya Birla Health Insurance: “Millennials today account for over 34% of our population. We at ABHICL, see a huge potential in this under-penetrated segment. #FitnessKaUltimateInfluencer has been created to establish positive engagement with the young population by informing them about Activ Fit, a plan especially designed for the young and healthy.  It rewards their healthy lifestyle with attractive and instant discounts along with HealthReturnsTM and plays the role of an ultimate influencer of fitness in their lives. The campaign re-affirms our commitment of being a ‘HealthFirst’ company that aspires to go beyond traditional health insurance practices.”

     

  • Adda52 rolls out new campaign

    By Our Staff

     

    Adda52.com has announced another brand campaign ‘Life ko Ace karo’ featuring Ali Fazal and Badshah as a part of it.

    Said Krishnendu Guha, Chief Marketing Officer, Adda52: “Adda52.com wants to connect with people from all walks of life, making them aware about a potential poker player within them.”