MxMIndia

Tag: Alex Feng

  • The company currently has more than 10,000 employees across India with over 100 Indian employees at its Gurgaon headquarters and is working with 10,000 retailers in 400 cities across 22 states

    Lowe Lintas Delhi wins creative mandate for Vivo Mobile India

    By A Correspondent

     

    Having won the rights to partner the Indian Premier League (IPL) for 2016 & 2017 as Title Sponsor, Vivo Mobiles, the third largest mobile handset manufacturer in China, has appointed Lowe Lintas Delhi as its creative partner. The agency is tasked with the communication mandate for the smartphone major during the IPL season this year.

     

    Vivo Mobile India would be using the opportunity to launch a host of new smartphones around the IPL. This would be in addition to a range of models under the X, V and Y Series that have already been launched in India and have met with an overwhelming customer response. The 45-day grand cricketing spectacle will help brand Vivo gain scale as millions of viewers would be tuning in to watch the most celebrated cricket league in the world.

     

    Alex Feng

    On appointing Lowe Lintas Delhi, Alex Feng, CEO, Vivo Mobile India said: “Lowe brings two important things to the table: their vast experience in mobile category and their strong credentials in building powerful brands. We are confident that this partnership on IPL will be fulfilling. We met a few agencies, and the Lowe Lintas Delhi team, led by Rajiv Chatterjee, stood out. We have high expectations with the IPL association and are confident that we’ve found the right agency partner.”

     

    Naveen Gaur

    Commenting on the new business win, Naveen Gaur, President, Lowe Lintas Delhi said, “We are very excited to work with Vivo. They have declared their ambition in India by taking up the IPL Title Sponsorship. With our prior experience in handling mobile players, we are confident that we will be able to create cut-through work to firmly entrench this brand in an incredibly competitive landscape of mobile handsets.”

     

    Since its foray in India over a year ago, Vivo Mobile India has built a sizeable presence in the country. Operating in the smartphone category, Vivo is known to offer the best Hi-Fi music experience in the market along with a few other prominent features. The company currently has more than 10,000 employees across India with over 100 Indian employees at its Gurgaon headquarters and is working with 10,000 retailers in 400 cities across 22 states. The brand has about 30 service centres across India and hopes to cross the 200 figure mark by the end of 2016.

     

  • 'vivo' is all set to redefine Indian music with its latest campaign, #NotSoFilmy, being executed by GREY group's Batey

    Grey’s ‘Batey’ launches new campaign #NotSoFilmy for ‘Vivo’ smartphones

    By A Correspondent

     

    GREY group’s BATEY has launched a new campaign for the growing global smartphone brand ‘vivo’. The vivo smartphones are designed excellent in appearance, extreme video display, and importantly, professional acoustic fidelity. Hi-Fi or High Fidelity music is the unique technology in vivo smartphones to allow its customers to enjoy high quality and high fidelity tunes in their phones.

     

    As pioneers of Hi-Fi music smartphones, ‘vivo’ is all set to redefine Indian music with its latest campaign, #NotSoFilmy, being executed by GREY group’s Batey.

     

    As the tagline #NotSoFilmy rightly gives an impression about creating a non-filmy stuff, and for ‘vivo’ it is about composing an independent non-filmy music for the brand. The campaign by GREY group was initiated with an unbranded video that showed up on multiple locations online, followed by an announcement that introduced #notsofilmy and its broad intent.

     

    Two days after the video surfaced online, three famous Indie musicians were offered a challenge on social media, by vivo, to walk the talk. Independent of each other, Uday Benegal, Monica Dogra and Prateek Kuhad accepted vivo’s challenge to compose a not-so-filmy song for Diwali. Over the next 24 hours, conversations around this unique challenge peaked, as each of these artists began engaging with their fans on twitter. Asking for suggestions on what this song should be.

     

    Alex Feng

    Explaining the concept behind the #NotSoFilmy campaign, Alex Feng, CEO –vivo Moblile India Pvt Ltd said “Vivo is a pioneer of Hi-Fi music smartphones. We are striving to make a difference in the industry by offering distinctive user experience to our customers. In India, we found that music is increasingly associated with and defined by Bollywood. Young enthusiasts go through a lot of struggle to gain recognition but end up being the voice behind Bollywood heroes and heroines. Therefore, we want, through #NotSoFilmy, to inspire original Indian music. We expect that this campaign may influence our young, energetic TG with high aspirational values.”

     

    Varun Goswami, Executive Creative Director, GREY group Delhi said, “At a time when phones are being sold on screens, speeds, and selfies, high fidelity audio as a proposition makes for an interesting brief. The rising popularity on Independent music, evident from the exponential increase in music festivals across the country, gave us an interesting in. Via one of the most relevant conversations in pop culture. The eminence of not-so-filmy music in India.”

     

    The campaign is presently in its final leg, and is set to end with the release of the final track, accompanied by a music video, featuring all three artists. Needless to say, GREY group will utilize every experience of working on this campaign, as well as the promotion of the song to drive vivo’s unique positioning ‘as makers of phones with high fidelity audio’.

     

    Samir Datar

    “Most brands usually ride a music property, whether it’s on TV or an on ground event. There are very few which have worked towards building an identity for non-filmy music. #notsofilmy is an endeavor to create a platform for talent across the country to collaborate and co-create music that is unique. With Uday, Monica and Prateek on board to create the Diwali song, this is just a beginning. There is lot more to follow,” said Samir Datar, Vice President & Office Head, GREY group Delhi.