MxMIndia

Tag: Albert Almeida

  • In his new role as COO- Non Movies, Almeida will report to Ashish Hemrajani, Founder and CEO of BookMyShow

    BookMyShow brings in Albert Almeida as COO, Non-Movies

    By A Correspondent

     

    BookMyShow has announced the appointment of Albert Almeida as Chief Operating Officer (COO) – Non-movies.

     

    In his new role as COO- Non Movies, Almeia will report to Ashish Hemrajani, Founder and CEO of BookMyShow and will lead the next phase of growth and expansion for the company.

     

    Commenting on the expansion of BookMyShow’s leadership team and the new appointment, Hemrajani said:“We are excited to have Albert on board and welcome him to BookMyShow. I first worked with him from 1997-1999 and we have stayed friends. Now, as we set out to create, develop and bring to India entertainment experiences which are on par with the best in the world, I am very fortunate to have a talented and experienced colleague to work with alongside. We look forward to setting new standards in this space and are absolutely confident that Albert has the ability to lead this journey.”

     

    Albert Almeida

    Commenting on his appointment with BookMyShow, Almeida added:“I am delighted to join the BookMyShow team and look forward to my new role. BookMyShow, over the years, has established itself as a loved brand with clear market leadership. As a loyal consumer of the service I have seen how BookMyShow has constantly redefined the space it operates in and has set a clear vision and roadmap for the entertainment lifecycle of its customers. We see a huge opportunity in the non-movie entertainment space and are committed to driving the next phase of growth from here. I am excited to be a part of this journey as we diversify into new avenues of entertainment.”

     

     

  • Videos, app-based ads and interactive ads are just a few forms of advertising that we would like to see in mobile advertising, says Albert Almeida

    The Anchor: Albert Almeida on 5 things he would like to see happen in Mobile Advertising

    By Albert Almeida

     

    1. Ads beyond mobile internet:

    India is still a voice driven market. It would be great if consumers can hear an ad and make a free call rather than see an ad.

     

    2. Better targeting via location-based services and near field communication:

    Both these words have become full fledged buzz words in mobile advertising. This can be used for payment with your mobile device, pushing marketing or other content to the user’s phone, as well as many other possible scenarios we have not even thought of yet. NFC has taken off in many parts of Asia, and there is a huge potential for it in India as well.

     

    3. Richer forms of ads (beyond the banners and text ads) – videos – interactive flash based ads:

    The changes to the pricing strategies for advanced GPRS and 3G will allow more consumers to access mobile internet. With richer content, we would like to see a surge in creativity in the mobile advertising platform as well. Videos, app-based ads and interactive ads are just a few forms of advertising that we would like to see in mobile advertising.

     

    4. Social Integration in mobile advertising:

    With the surge in social networking via mobile devices, we would definitely like to see social integration in mobile advertising. This would also help create word of mouth for brands on social media.

     

    5. Advergaming on a mobile platform:

    Gaming has always had great pull and with mobile gaming on the rise, we would want more branded gaming content that can be offered for free in an ad funded model.

     

    Albert Almeida is the COO, Hungama Mobile