By A Correspondent
Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus announced the start of its operations in India on Thursday.
While the merger had gotten official after the formation of what was codenamed ‘newco’ and later the announcement of the name ‘Wavemaker’ and the leadership team, the official operations started yesterday. In fact, in many ways the fact that the entries from Maxus and MEC went as Wavemaker indicates that the process had perhaps been actualised even earlier.
Wavemaker India will open with a team of 700+ professionals, led by Managing Director Kartik Sharma and will service a portfolio of clients including FMCG giant ITC Pvt. Ltd and L’Oréal.
The agency will be headquartered in Mumbai with offices in Delhi, Bengaluru, Kolkata, Chennai, Thrissur and Cochin.
Said Sharma, Managing Director, South Asia of Wavemaker India: “I am excited as Wavemaker officially starts operations today in India. All our people, processes and technology are united through our focus on understanding, accelerating and optimizing purchase journeys; making them more satisfying for consumers and more effective for our clients.â€
Wavemaker will have offices in 90 countries with over 8,500 employees. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
Alastair Aird, Global Chairman, Wavemaker made the announcement of the formal operational launch in Mumbai on Thursday.