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Tag: Akshay Modi

  • To oversee marketing strategies and new product development

    Modi Naturals appoints Mukesh Ghuraiya as CMO

    By Our Staff

     

    Mukesh Ghuraiya
    Mukesh Ghuraiya

    Modi Naturals oil processing company has appointed marketing veteran, Mukesh Ghuraiya as the new Chief Marketing Officer (CMO). In his new role, Mukesh will be responsible for the end-to-end development and implementation of the marketing and brand strategy of the company. He will also handle the New Product Development section at Modi Naturals Ltd.

     

    Commenting on this new announcement, Akshay Modi, Managing Director, Modi Naturals Ltd. said: “Mukesh is a seasoned marketing leader and comes with an impressive record of delivering results for companies at significant points of their growth. He is a perfect choice for Modi Naturals Ltd., and we are certain that Mukesh will elevate our go-to-market strategy and continue to augment our company’s growth with new and innovative consumer-focused approach.”

     

  • To spearhead communications programme to establish the brand's dominance

    Tute Consult wins pitch of Modi Naturals

    By Our Staff

     

    Modi Naturals Edible Oil has appointed Tute Consult as its Communication agency for driving relevant campaigns, content marketing and strategic PR with an advanced data-driven and communications approach.

     

    Akshay-Modi
    Akshay-Modi

    Said Akshay Modi, Joint Managing Director, Modi Naturals: “Going forward with our vision FY 21-22, we have a number of strategic initiatives planned. We wanted an agency that intersects creativity, data and messaging to build our brands; and are delighted to see that Tute understands our need of adopting an integrated communication approach with the required sensitivity during the pandemic. We are certain that the dynamic and experienced talent at Tute will help us drive our narrative in a captivating manner.”

     

    Komal Lath
    Komal Lath

    Added Komal Lath, Founder, Tute Consult: “FMCG industry is one of the priority sectors during the pandemic and Modi Naturals has come to us at a time when the surrounding is extremely sensitive. With the company’s expansion into new markets, we are highly thrilled to commence this exciting and challenging journey with Modi Naturals. We believe our understanding of the brand’s vision and our strategic approach in the current situation will help us deliver promising results.”

     

  • The account will be managed by the agency's North team

    DDB MudraMax wins the media mandate for Modi Naturals

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media mandate for Modi Naturals, one of India’s fastest growing FMCG companies, with innovative products in the edible oil category. The account will be managed by the agency’s North team.

     

    The company’s flagship brand ‘Oleev’ has been launched in four variants. One of the variants- Oleev Active is a healthy blend of Olive and Rice Bran Oil, specially created to fulfill the demands of modern lifestyle. The product competes in the value added health oil segment with brands such as Saffola and Sundrop. The three other variants are Oleev Extra Virgin, Oleev Extra Light and Oleev Pomace.

     

    Touted as a multi-crore account, Modi Naturals has been built by the young scion Akshay Modi in the last 5 years and has aggressive future plans.

     

    Talking about the product, Akshay Modi, Director, Modi Naturals, “Oleev is already giving stiff competition to market leaders across retail channels in the country.”

     

    Commenting on the association with DDB MudraMax, he further added, “We were impressed with DDB MudraMax’s thinking, passion and ability to seamlessly integrate all initiatives under one roof.”

     

    Commenting on the account win, AmitaKarwal, EVP, DDB MudraMax- Media quoted, “We are delighted to be associated with Modi Naturals which shares the same entrepreneurial values as us. I along with my team look forward to building a formidable brand.”