MxMIndia

Tag: Akshay Mathur

  • To provide advertisers access to the gaming publisher’s ad inventory

    Activision Blizzard Media partners with Tyroo to enter India

    By Our Staff

     

    Tyroo Technologies, an Asia-Pacific adtech platform, announces partnership with Activision Blizzard Media to bring its programmatic advertising inventory to India. This partnership will open up opportunities for brands across regions to utilize in-gaming advertising and connect with players in a fan-first integrated advertising experience across mobile gaming.

     

    Said Akshay Mathur, Chief Revenue Officer, Tyroo Technologies: “Gaming as an industry is growing at an exponential rate. It’s set to become the next entertainment hub and entry point into the metaverse; this has consequently bumped up the growth of users and revenue per user across emerging markets. Brand’s need to focus on gaming platforms to capture immersive and quality audiences. We know that brands are looking to acquire engaged audiences and players are responsive to advertising efforts by brands.”

     

    Added Alex Kinzig, Director of Demand Partnerships at Activision Blizzard Media: “We are excited to work with Tyroo as our preferred partner to drive value into the in-game advertising ecosystem for Activision Blizzard Media. Tyroo has incredible experience and understand our player-first ad formats well.”

     

  • The Lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign

    Pepsi partners Snapchat to offer interactive AI experience

    By A Correspondent

     

    Social interactivity platform Snapchat has partnered Pepsi to create the an Interactive AR Lens in India. The lens is a part of Pepsi’s ‘Har Ghoonth Mein Swag’ summer campaign.

     

    Said Akshay Mathur, CRO Tyroo and Business Head Snapchat-Tyroo partnership: “Snapchat is a highly engaged platform and users spend 30 mins every day on the app creating and engaging with content. We are very excited for this launch with a high energy brand like Pepsi, setting the tone for the year.”

     

    Added Tarun Bhagat, Director – Marketing, Hydration and Cola, PepsiCo India: “Pepsi is a brand which has always resonated with the voice of today’s generation. As part of the ‘Har Ghoont Mein Swag’ campaign, the brand is activating those platforms which our consumers have the strongest affinity to. Snapchat allows our consumers to interact with the brand in the truest sense – it gives them a visual representation of ‘swag’ depending on the choices they make.”

     

     

  • Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products

    Komli Media renews partnership with Twitter Inc. in India

    By A Correspondent

     

    Media technology brand Komli Media announced that it has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this partnership for the first time with Twitter in 2012.

     

    Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products and emphasise on the company’s monetisation efforts. Komli would be reaching out to the huge Indian mid-market segment and help them target potential customers on Twitter giving them high life time value per customer and eventual return on investment.

     

    Manish Vij, Founder & CEO, SVG Media, said “These are exciting times for us to be in the digital and mobile marketing industry. The Indian market is growing and fast emerging as a significant opportunity distinct from the developed markets in the U.S and other geographies. Komli has delivered amazing results in past few years and we are absolutely confident about our success in the coming year too”.

     

    Komli Media is driving Twitter advertisement campaigns for some of the biggest Indian brands including Levi’s, Cathay Pacific, Zoomcar, Swiggy and Adani  to count a few.

     

    Akshay Mathur

    Speaking about the development, Akshay Mathur, Senior Vice President, Komli Media said, “We are delighted to extend our partnership with Twitter, particularly at a time when social media usage in India is exploding and an unprecedented number of brands are investing in Twitter to reach out to their audiences. Through this partnership we are looking forward to delivering again on our commitment to create a long term value for Twitter in this region. This partnership also makes us the only player with a complete digital and mobile marketing portfolio and the partner of choice for marketers operating in this region.”

     

    Aliza Knox

    Aliza Knox, Vice President, Online Sales, Asia Pacific and Latin America, Twitter, said, “India is one of the fastest growing markets for Twitter worldwide and we are excited to announce the extension of our strategic business partnership with Komli locally. The partnership will provide additional on-ground support to Twitter’s clients and prospects in India, working in parallel with our direct sales team, to strengthen Twitter’s presence in the market.”

     

  • He was most recently the Senior Director of Sales at Komli Media, leading up to Komli’s merger with SVG Media last month

    Akshay Mathur appointed Senior VP of Komli Media

    By A Correspondent

     

    SVG Media has announced the appointment of Akshay Mathur as Senior Vice President of Komli Media, effective immediately. In his new role in Komli Media, Akshay will lead business operations as well as Sales & Marketing functions and will be responsible for its P&L. He was most recently the Senior Director of Sales at Komli Media, leading up to Komli’s merger with SVG Media last month.

     

    Akshay joined Komli in 2011 and has a total of 13-years of experience in both digital and print sales. Before joining Komli, Akshay was a part of the revenue monetization team and focused on the telecom industry in Yahoo Inc. He has earlier worked with The Times of India, The People Group and The Jaypee Group in various sales and marketing roles. He had also founded an e-commerce and web solutions company, Orion Technologies in the year 2000.

     

    Welcoming Akshay to SVG’s leadership team, Manish Vij, Founder and CEO, SVG Media said, “Akshay’s rich experience, client relationships and his deep understanding of Komli’s business and the internal environment make him the natural choice for leading Komli’s next phase of growth under the SVG umbrella.  We also welcome other senior leadership of Komli Media by retaining the team and culture of the organization.