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Tag: Akshay Kumar

  • The commercial will be aired on all major channels starting from October 12th 2017

    PC Jewellers latest film celebrates bond of togetherness

    By A Correspondent

     

    P C Jewellers has launched its TV commercial featuring Akshay Kumar and Twinkle Khanna. The film showcases the love and bond between the couples, which is strengthened with jewellery gifts exchanged between them. Speaking on the launch of the new film commercial, Balram Garg, Managing Director PC Jeweller said:“We are happy to associate with the star couple that truly encapsulates love and illustrates the brand’s legacy of class and elegance. Our TV commercial with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.”

  • Every tweet and share of the campaign on social media will raise funds to improve sanitisation facilities across the country

    CleanMate presents ‘2 For Toilet’ campaign with Akshay Kumar

    By A Correspondent

     

    CleanMate, a brand of toilet cleanser liquids and home cleaning products by Future Consumer Limited, has unveiled ‘2 For Toilet’ campaign featuring Akshay Kumar and Bhoomi Pednekar – the lead pair of the upcoming movie ‘Toilet: Ek Prem Katha’. Created by FCB Digital, ‘2 For Toilet’ TVC showcases the actors advocating the need and importance of eliminating open defecation.

     

    Said Rahul Kansal Head – Business Strategy and Marketing, Future Consumer Limited: “As a brand, CleanMate is committed to being the best cleaning aid to every household. Personal hygiene is essential to lead a healthy lifestyle and ‘2 For Toilet’ is a step by CleanMate to contribute in maintaining & building clean safe sanitation facilities. For this initiative we are strongly using the power and reach of social media where against each tweet or share of the campaign we will contribute Rs.2 towards Swach Bharat Kosh. We are delighted to partner with Akshay Kumar and his upcoming movie to promote the same cause as this will certainly help us reach out to millions of people.”

     

    Commenting on the campaign, Satish Ramachandran, Senior Vice President, FCB Digital, added: “Number two is generally used as a symbol to signify, that one wants to visit the washroom. Linking to this lingo, for this campaign we have used the number 2 to make an appeal to the people to donate Rs.2 through which we can donate funds to improve the sanitation infrastructure in India.”

     

  • The actor will make his entry in this new role at the launch of Tata Motors' latest offering in Commercial Vehicles slated in January 2017

    Tata Motors signs on Akshay Kumar as brand ambassador for its commercial vehicles biz

    By A Correspondent

     

    Tata Motors has announced the appointment of actor Akshay Kumar as the brand ambassador for its Commercial Vehicle Business Unit. The actor will make his entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles slated in January 20.

     

    Said Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors: “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand.”

     

    Speaking on his association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tata’s and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”

     

    Tata Motors’ association with Akshay Kumar for commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.

     

  • Ropes in Bollywood star – Akshay Kumar as its official brand ambassador exemplifying brand’s philosophy – ‘Desh ki mitti se bani tile se desh ko banate hain

    Kajaria Ceramics celebrates spirit of India in latest campaign

    By A Correspondent

     

    Kajaria Ceramics launched a brand campaign with Bollywood actor Akshay Kumar. The actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.

     

    Speaking on the launch of the TVC campaign and Akshay Kumar’s association with the brand, Rishi Kajaria – Joint Managing Director, Kajaria Ceramics said, “Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation. We hope that this film touches the heart of every Indian all over the world. Akshay fit the image perfectly well.  We are extremely thrilled to have him on-board and we are confident that this partnership will be mutually rewarding and we look forward to a journey together.”

     

    The campaign will unfold with a 360-degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

     

  • Actor Akshay Kumar narrates Honda's 'CBS with Equalizer' technology

    Akshay steps up proposition for Honda’s latest technology offering

    By A Correspondent

     

    Celebrating the success of its advanced customer-centric technology – the Combi Brake System (CBS) with Equalizer, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) has unleashed a 360-degree marketing campaign to celebrate the milestone.

     

    The biggest differentiator of Honda’s CBS technology is the in-built Equalizer which distributes braking force proportionately between the front and rear wheels simultaneously by pressing just the left lever (in all Honda’s automatic scooters) or foot paddle (in 4 Honda motorcycle models). Brake force proportions have been set as best balance for all situations based on Honda’s 30 years of experience of CBS technology in the global markets.

     

    Celebrating this milestone, Honda 2Wheelers India has released a 360-degree marketing campaign where its brand ambassador and actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads. Conceptualised by Dentsu One, a Dentsu Aegis Network Company, the TVC attempts to cement Honda’s imagery as the leader in bringing customer centric 2wheeler technology.

     

    Elaborating on this technology and its benefits, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “In 2009, Honda became the first two-wheeler company in India to introduce the proven CBS technology with the unique Equalizer advantage. In the new TVC, get ready to see Akshay once again in his inimitable Khiladi style, sharing how Honda’s unique CBS with Equalizer technology is lending balance to daily riding of crores of Indian customers.”

     

    “It was a challenging brief. We had to humanise technology and make everyone not only to understand things like Combi Brake System and Equalizer in a matter of few seconds but also make it engaging and memorable. The globe came handy. So did Akshay Kumar’s athleticism!” said Titus Upputuru, National Creative Director – Dentsu One.

     

     

  • The TVC created ripples in You tube with more than two lakh true views in five days

    Dollar unveils new TVC featuring Akshay Kumar

    By A Correspondent

     

    Dollar has released their TV commercial featuring brand ambassador, Akshay Kumar. The Bollywood action hero was seen wearing a Dollar vest and showcasing different stunts involving martial arts in the new TV commercial. The TVC has already fetched more than two lakh true views in just five days.

     

    With Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.

     

    The association with Akshay Kumar has created the perfect brand image for the company and it has been a journey worth mentioning. In this period the company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country.

     

    The basic motto of the TV commercial is to highlight how fitness and flexibility helps to overcome challenges. Andzei Matsukevits, acclaimed International ad filmmaker has directed the commercial.

     

    “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

     

    Dollar will have a 360 degree advertising campaign across print, electronic, outdoor & online media to promote their new commercial.

     

  • The TVC created ripples in You tube with more than two lakh true views in five days

    Dollar unveils new TVC featuring Akshay Kumar

    By A Correspondent

     

    Dollar has released their TV commercial featuring brand ambassador, Akshay Kumar. The Bollywood action hero was seen wearing a Dollar vest and showcasing different stunts involving martial arts in the new TV commercial. The TVC has already fetched more than two lakh true views in just five days.

     

    With Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.

     

    The association with Akshay Kumar has created the perfect brand image for the company and it has been a journey worth mentioning. In this period the company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country.

     

    The basic motto of the TV commercial is to highlight how fitness and flexibility helps to overcome challenges. Andzei Matsukevits, acclaimed International ad filmmaker has directed the commercial.

     

    “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

     

    Dollar will have a 360 degree advertising campaign across print, electronic, outdoor & online media to promote their new commercial.

     

  • The Bollywood power couple endorses Amara – Lodha’s utopian neighbourhood in Prime Central Thane

    Akshay-Twinkle to endorse new project for Lodha Group

    By A Correspondent

     

    Lodha Group has introduced celebrity couple Akshay Kumar and Twinkle Khanna as the brand ambassadors for its landmark neighbourhood Amāra. As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India.

     

    During its pre-launch, Lodha Group witnessed a unprecedented sales of over 2000 homes worth INR 1600 crores and within the first weekend of launch, another 300 units have been sold. These sales are record-breaking and reflective of the strong demand for high quality housing in the Mumbai region.

     

    Speaking on the development, Akshay Kumar said, “Amāra is a unique urban concept, as par with master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city. This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for than a nature linked lifestyle with the city at ones feet… Amāra simply lets you Do More, Live More.”

     

    Unveiling Amāra, Prashant Bindal, Chief Sales Officer (CSO), Lodha Group, said: “Over the years, Thane as a location has grown tremendously to create its mark today and it has become a booming commercial and residential hub due to the influx of business centers and other key developments. The robust demand generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush and verdant neighborhood is even rarer in the city. In this backdrop, Amāra has received an encouraging response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only created super normal demand in a highly competitive market such as Thane but also revived its real estate landscape by reinforcing people’s trust towards appreciation and investment in real estate.”

     

    By A Correspondent

    Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.

    LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

    Meera Krishnan, Director Marcom, LeEco said,  “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation.  We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.”

    Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”

  • Three new blockbuster promotions with freebies and collectibles launched nationwide

    Rasna gets set for summer war with latest marketing blitzkrieg

    By A Correspondent

     

    With the onset of summer, Rasna is set to unveil new commercials featuring its brand ambassador Akshay Kumar along with new additions to the Rasna family. Rasna has developed two new TVCs for 2016 featuring its new model, the brand mascot for 2016 – a Gorilla. The company has also roped in the young Naisha Khanna as the new face of Rasna. The TVC has been directed by Curry Nation.

     

    In keeping with its tradition to offer new and innovative offerings every year, Rasna also announced the launch of three new promotions featuring interesting and exciting freebies and for children to go along with the summer drink. Specially designed musical toys – Muzos – will be given Free with any 32 glass pack of Rasna Fruit Fun.

     

    The other two promotions from Rasna this year are with the instant drink powder Rasna Fruit Plus. Also, with 500gms of any Fruit Flus, a Mobifan is free. The Mobifan is a specially designed hand fan which can be carried along to provide cool air any time anywhere or as Akshay Kumar has mentioned in the TVC, ensuring “fan following everywhere”.

     

    These new promotions were announced after an extensive research amongst kids and mothers between July and September of 2015, conducted by the company to ascertain the interests and attractions of children to bring them closer to the brand. The result is for everyone to see with the new engaging promos that Rasna has packed with the products.

     

    Piruz Khambatta, Chairman and Managing Director, Rasna said, “A home-grown brand which has given India the first value-for-money drink, Rasna, in its positioning stands for 32 glass with Celebration, Party and Dance Music. The core of the brand lies in enjoying the smallest moments of life and celebrating life. Over the last few years, we have launched several interesting and exciting new products that cater to a wide range of our audiences and suit the taste of both the masses and the classes. The new promotions for 2016 and the new ad film are yet another endeavour from us to ensure a gentler and direct connect with our consumers and cater to their specific requirements. The research we conducted in 2015 led us to formulate the strategy for this year and come up with an interesting and novel new commercial and a slew of interesting collectibles like the Muzos that kids can collect.”

     

    Rasna has developed two different TVCs, one each for their range of Fruit Fun and the Fruit Plus product range. The Fruit Fun ad will see the new Rasna girl, Naisha bravely and confidently engage with a Gorilla who emerges to scare kids playing in the garden. Naisha bravely faces the Gorilla to save her friends and starts playing the Muzos to the Gorilla, who stands confused and eventually starts dancing to her tune. As the ad progresses, the scared kids emerge from their hideouts and thank the girl for her bravery while calling her a hero. Towards the end of the ad it is revealed by Naisha that the Gorilla is the true hero as she reveals Akshay Kumar under the hood of the gorilla’s head. The ad closes with Akshay and the new Rasna girl echoing the most loved punch line – I Love You Rasna!

     

    The second film is more athletic featuring Akshay Kumar taking a swim and talking about fitness and being healthy. The film showcases the vital ingredients with an endorsement from Akshay confirming the presence of 21 vitamins, minerals and natural fruit energy in the drink.

     

  • A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands

    Small Brands, Big Stars

     

    By Ratna Bhushan

     

    Kajol, the actor who once endorsed brands such as Whirlpool and Yakult, now backs a little-known detergent called Woosh. The star of the recently released movie Dilwale is seen in Woosh advertisements on the sides of buses and on non-prime-time television spots.

     

    Priyanka Chopra, who plays the lead role in US television series Quantico, is pushing Hisar-based Marvel tea and DS Group’s Rajnigandha cardamom seeds. Chopra used to be the face of Hindustan Unilever’s Bru coffee. Even Shah Rukh Khan, Bollywood’s king of romance — said to be among the highest paid actors — is endorsing Aqualite footwear.

     

    With mainstream endorsements drying up or restricted to the flush-with-funds ecommerce space, A-listed celebrities are settling for regional or smaller brands, which are among the few options available for them. The trend has evoked mixed responses.

     

    “In many cases, the celebrities and their agents seem to be forgetting that quality matters over quantity,” said Shailendra Singh, joint managing director of entertainment marketing firm Percept. “While the older lot is reaching out to anything, it’s unfortunately setting the tone for the next generation. There’s a sense of what’s okay for Amitabh Bachchan should be okay for Varun Dhawan. But that’s not how popular faces should be building their brand values.”

     

    In many cases within the consumer goods space, endorsement fees, which used to run into crores, may have dried up because of diminishing marketing spends. In others, the stars are willing to compromise on their fee to stay in circulation. Cricketer Virat Kohli endorses both Red Chief footwear and luxury car Audi. Actors Akshay Kumar and Saif Ali Khan are the faces of Dollar Bigboss and Amul Macho innerwear, respectively and Ajay Devgn is associated with Vimal pan masala.

     

    “If three-fourths of the endorsement market is being taken up by the smaller brands, then for celebrities it is an available option they are willing to dip into,” said Vinita Bangard, founder of celebrity management firm Krossover Entertainment. A top celebrity manager pointed out that Shah Rukh Khan, who has lent his face to luxury brands such as Tag Heuer watches, hiked his fee 150% for a small brand that approached him.

     

    “In cases like Tag, the celebrity wants the name association because the brand adds to his or her value. But if a small brand wants sudden fame, the celebs and their agents leverage the opportunity and charge in excess of market rates too,” the manager said, asking not to be identified.

     

    Varun Gupta, managing director of valuation and advisory services firm American Appraisal, said it’s a misperception that smaller brands pay less to celebrities.

     

    “For the lesser known brands, getting a well-known face to push themselves is near-instant status and mass appeal. They are willing to pay the market price, or at times, even higher, to get a popular face,” Gupta said.

     

    While traditional advertisers including Coca-Cola, PepsiCo and telecom companies Airtel and Aircel are curtailing the use of celebrities, it’s mainly the ecommerce sites that are splurging. In August, online grocery store BigBasket.com named Shah Rukh Khan as its face.

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign

    Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has aired its second TVC campaign. With this campaign Honda is showcasing its new and exciting 2015 editions of Dream series motorcycles (CD 110 Dream, Dream Neo, Dream Yuga).

     

    As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign. Part II sees Akshay Kumar return with a bang in his triple role odyssey. The TVC portrays 2015 edition of Honda Dream Series as the natural extension for varied customer range – aspirational class, stylish youth or even the classy office goer.

     

    The campaign has been created by Dentsu Marcom. It will be on-air in 100 + channels across all genres till June end.

     

    Objective of the campaign:

    Despite weak sentiments in the 100-110cc motorcycle segment, Honda continues to gain momentum with its Dream series. The first campaign was successful in leading the consumers on higher level of awareness of the Brand’s multiple product portfolio in the segment under Dream series. The sequel is expected to take the desire of the customer to conviction of owning one.

     

    Brief:

    The brief was to create a campaign that attempts to consolidate Honda’s mass product offering under 2015 cosmetic upgrades of Dream Series motorcycles.

     

    The three distinctive propositions from a consumer point of view are:

    Dream Neo – Durable and Sturdy motorcycle

    Dream Yuga – Stylish offering in the 110cc stable

    CD Dream 110 – Value for money variant with an unmatched legacy of ‘CD’.

     

    Approach:

    The communication approach aimed at bringing together dream series for the consumer who has varied needs and motivations through the point view of the users.

    Honda’s brand ambassador Akshay Kumar was used to portray the varied customer range and to personify Dream Series motorcycles as an extension to rider’s image. It is an interesting case study that highlights the need and emotions of a customer that propels them to purchase a motorcycle.

     

    Film Descriptor:

    The film opens with the protagonist’s father (played by Akshay Kumar), who is sitting in a courtyard with an elderly man and a girl. The father is joined by his 3 sons or, the main protagonists (also played by Akshay Kumar) who arrive on their respective Honda motorcycles (Dream Yuga, Dream Neo and CD 110 Dream). The father approves of the girl to be his daughter-in-law but leaves it to her to decide who out of his three sons she would choose.

     

    The first protagonist deemed as ‘Durable and Sturdy’, is an amalgamation of style at the best possible deal. His motorcycle reflects the aspirational class in the tier-2 cities. The second protagonist or ‘the Stylish’, is a reflection of the young audience who likes to flaunt his cool lifestyle through the second Dream Series motorcycle. The third protagonist, is a middle aged office goer who understands the value of money and thus, desires classy motorcycle that is value for money.

     

    The plot unravels beautifully when girls’ father introduces his other two girls and these two look exactly like the girl present there earlier. Amused by the co-incidence of facing 3 identical brothers, one of the girls isn’t able to resist the opportunity and cracks a witty remark which leaves all the siblings in raptures. Finally the film concludes with a shot of the father getting a picture clicked with his sons, who are sitting on their respective bikes behind him with their partners as pillion.

     

    Company Spokesperson:

    “Honda’s Dream series in mass motorcycles has gained immense goodwill of over 10 lac customers in India and the new 2015 new edition of popular Dream series motorcycles is now available in market. Keeping in mind the diverse psychographics and demographics, the 2nd TVC creatively brings out the unique attributes of Dream series that are Damdaar, Samajdaar and Style ka Bhandaar through Akshay Kumar in his 3 avatars joined by their life partners complimenting the respective lifestyles. By doing so, we are emotionally connecting and reinforcing brand Honda to the customers of mass motorcycle segment,” said Yadvinder. S. Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd

     

     

    “The first ad for Dream Series featuring the three motorcycles started as a range ad. But with the success of the campaign we thought we will take it a step forward to show the journey of these three brands into the hearts of the consumers with newness. So we brought in three brides for the three grooms. The bride’s father at the end signs off with the same line we had last time ‘Teeno ek se badhkar ek’ and Akshay Kumar the father completes it by saying ‘par teeno ke ragon mein khoon toh ek hee hai’ which speaks of the Honda DNA. It was fun creating a sequel!,” said, Titus Upputuru, National Creative Director, Dentsu Marcom

     

  • The channel will feature Akshay Kumar's Twist headphones & hybrid speakers and Slim Shape Jeans by Shilpa Shetty Kundra as the launch products

    Celebrity-driven Best Deal TV ready for on-air business

    By A Correspondent

     

    Raj Kundra in partnership with Akshay Kumar recently announced the launch of Best Deal TV – India’s first celebrity driven shopping channel. The channel will go on air from March 27th at 10am and will be available across all major cable and DTH platforms as well as online.

     

    The first products that will be available exclusively through the channel are Akshay Kumar’s Twist headphones & hybrid speakers and Shilpa Shetty Kundra’s Slim Shape jeans. Additional products in Lifestyle, Home, Fashion, Health & Beauty categories will also be available on the channel.

     

    Twist headphones by Akshay Kumar is a unique set of high-definition sound headphones that become hybrid speakers at the touch of a button great for music buffs. Slim Shape Jeans by Shilpa Shetty are Leggings, Shapewear and jeans all in one. These jeans are trendy and fashionable, minus the discomfort. Carefully made to lift and shape, Slim Shape jeans, with its slim flex technology, ensures a flattering silhouette. It’s available in three colours – Vintage Blue, Vintage Black and Ripped Blue at Rs 2999/- plus shipping for all three.

     

    Speaking about the channel, Raj Kundra, Founder CEO, Best Deal TV, said, “We are pleased to launch a new and unique home shopping channel on which our products will be exclusive, aspirational and above all, affordable. To begin with, we announce signature Slim shape Jeans by Shilpa and Twist Headphones Speakers by Akshay Kumar, two revolutionary products that have gone through vigorous quality lab tests. Both these products are a perfect blend of innovation, quality and convenience and we are happy to bring them to people at affordable prices, giving them the ‘Best Deal’ possible.”