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Tag: Akshay Bardapurkar

  • Will manage creative communication and content marketing

    IdeateLabs wins marketing mandate for Planet Marathi

    By Our Staff

     

    Digital marketing agency IdeateLabs has won the mandate for Planet Marathi OTT. The company will manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying.

     

    Akshay Bardapurkar
    Akshay Bardapurkar

    Said Akshay Bardapurkar, Founder, Planet Marathi: “Planet Marathi was incubated with the vision of creating a niche for Marathi content: Film, Art, and Culture and taking it across the globe. OTT makes entertainment accessible to people anywhere, anytime, 24×7. IdeateLabs married this vision to put the world’s first OTT in Marathi, in the global spotlight and has the creative ability and marketing verve. We are glad to onboard them as our marketing partners.”

     

    Vrutika Dawda
    Vrutika Dawda

    Speaking on the win, Vrutika Dawda, Director, IdeateLabs, added: “The next boom on the OTT medium is on the vernacular front. Marathi is the third most spoken language in the country, with loyalists all over the world. Further, Marathi content has a rich heritage and sub-titles on digital makes it universal. We are excited to partner with Planet Marathi OTT and build 360-degree conversations, keeping with our DNA, around its curated content, across borders.”

     

  • As AVP Social Media

    Planet Marathi appoints Jayanti Waghdhare

    By Our Staff

     

    Jayanti Waghdhare
    Jayanti Waghdhare

    Journalist and former Zee Media employee Jayanti Waghdhare has joined Planet Marathi as AVP, Social Media.

     

    Added Akshay Bardapurkar CMD, Planet Marathi: “We are happy to welcome Jayanti as the face of Planet Marathi’s social media. For this was a position that needed a fresh perspective, in-depth understanding of how the media industry works, and an insightful content creator all bundled in one! We want to keep a close connection with our audience and with Jayanti onboard, we will be able to forge these connections effectively!”

     

    Talking about her career move at Planet Marathi, Waghdhare said: “Having worked as an entertainment correspondent I have formed a deeper relationship with this industry. From television to films and from regional to Bollywood, my endeavour has been to bring the action from the industry to spotlight. In this process I have grown as a journalist and a person. With Zee I have experienced every facet of media and communication that gave me recognition. But now I move on to become the face behind the camera in propelling Planet Marathi OTT- World’s first Marathi OTT platform towards greater heights. I am grateful to Akshay for this opportunity.”