MxMIndia

Tag: Akshat Gupt

  • Create awareness video for Tata Motors' 'Road Safety Initiative' in Bangladesh

    Ogilvy & Post Office Studios tie up for Tata Motors

    By Our Staff

     

    Mumbai-based new media tech studio – Post Office Studios – a 2D animation and motion graphics vertical at Kulfi Collective has collaborated with Ogilvy for an animated video released during Tata Motors’ ‘Road Safety Initiative’ in Bangladesh. While the anthem – No Second Chance – was conceptualised and composed by the Ogilvy team, the creative animated video for the same was developed by a dynamic collective of designers of the Post Office Studios.

     

    Said Akshat Gupt, Co-Founder and CCO at Kulfi Collective: “While talking about critical issues like road safety, it was important to not sound preachy or rigid or talk down to vehicle drivers, and the catchy anthem does a great job of addressing the issue. For us the mandate clearly then was to bring the same approachable fun tonality and vibrancy of the anthem in the visuals.”

     

    Added Vibha Lad, and Joydeep Chowdhury, Post Office Studios, who co-directed the project: “Road safety is a serious subject, so to address it effectively, our team developed a concept where the visual language was light-hearted to strike a perfect balance. Our objective was to keep it grounded but ensure that the audience could relate to the anthem’s lyrics effortlessly.”

     

     

  • With collaboration of Supari Studios, Post Office Studios and Keeda Media

    Kulfi Collective digital media network formed

    By Our Staff

     

    Mumbai-based content studio, Supari Studios, alongside its sister companies Post Office and Keeda Media, have come together as ‘Kulfi Collective’, a modern media network that brings together talent and technology to produce meaningful content that is shaping the cultural landscape for Gen Y and Gen Z audiences.

     

    The three verticals have now consolidated their strengths and insights from the past decade to create a parent entity known as Kulfi Collective that aims at operating and building brands and studios that function at the intersection of content, commerce and culture for an open, decentralised web 3.0.

     

    Advait Gupt & Akshat Gupt

    Embarking on this new journey, Advait Gupt – Co-founder & CEO – Kulfi Collective, said:“We’ve always believed that storytelling is a powerful tool to shape culture and through Kulfi Collective, we’re on a mission to make the world (wide web) a brighter place, one awesome story at a time. We are committed to building ideas that become a part of our cultural identities and telling stories that serve as a marker of our times.”

     

    Added Akshat Gupt – Co-founder & CCO – Kulfi Collective: “Our focus has always been to create meaningful, digital-first content for curious, passionate young audiences. With our three verticals coming together under a single umbrella, we are re-imagining the media landscape by building a community of creators who are leveraging technology to produce content that is both distinctive & relatable, across a range of formats and platforms.”

     

  • To showcase investing as a fun, educational art form

    Supari Studios creates TVCs for Vauld

    By our Staff

     

    Cryptocurrency platform Vauld has collaborated with Supari Studios for its first-ever advertising campaign in India – Just Vauld.

     

    Commenting on the collaboration, Akshat Gupt – Co-Founder & CCO at Supari Studios said: “With the rise of crypto as a potentially rewarding investment class, our creative efforts for Vauld seeks to showcase investing as a fun, educational art form and not an involuntary reaction. Keeping this in mind, we at Supari Studios have created this campaign with a dash of humour that incorporates relatable themes and situations, and thus presents the process of wealth-building with cryptocurrency via Vauld accessible to Indians.”

     

    Added Darshan Bathija, CEO & Co-Founder, Vauld: “India has seen a huge spurt in people interested in and invested in crypto. While market volatility affects all of us, Vauld helps everyone automate their crypto investments and earn interest while doing so, and both TVCs represent the ease of that automation.”

     

  • The concept behind the launch film was to bring to life Cred's attributes

    Supari Studios executes launch campaign for Cred

    By A Correspondent

     

    Supari Studios has created the launch campaign of the members-only platform, Cred that allows users to manage their credit card payments from one place.

     

    Said Akshat Gupt, Co-founder and CCO, Supari Studios, and Director of the film: “When Cred approached us to create this launch film, their ask was simple: ‘Make this the best fu**ing film you’ve made’. Keeping that in mind, I really wanted to experiment and do something we’ve not pulled off before. In terms of production, we challenged ourselves and wanted to do a couple of long one- takes. We put significant effort into the production process and did several things in-camera itself rather than in post – used single-takes where we felt it could really elevate the script and narrative, rigged every light from the main source down to the smallest practical and timed them, allowing transitions from one set to another to be as smooth as possible.”

     

     

  • The campaign, #OnlyInSalons emphasizes on the importance of an expert when it comes to colouring hair

    Supari Studios unveils #OnlyInSalons campaign for L’Oreal Professional

    By A Correspondent

     

    Supari Studios and 22 Feet Tribal Worldwide have released a new video for L’Oreal Professional. The campaign, #OnlyInSalons emphasises on the importance of an expert when it comes to colouring hair.

     

    Said Mitali Sharma, Executive Producer, Supari Studios: “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly we knew that we could make a very interesting film – especially since it was going to be focused on the digital medium – and began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

     

    Added Akshat Gupt, Director, Supari Studios: “Today the biggest teacher is Youtube. With the penetration of the Internet knowledge sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the why do it yourself campaign. In order to use twinkle’s quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

     

     

  • the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner

    Monica Dogra & Shibani Dandekar star in ad for Super Fan Mascara

    By A Correspondent

     

    Supari Studios has unveiled its latest campaign for Super Fan Mascara. Starring Monica Dogra and Shibani Dandekar, the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner.

     

    Said Akshat Gupt, Director of the film and co-founder, Supari Studios: “The art, the clothes, and the music of the film was all inspired by the 70s. We wanted to try and capture the natural camaraderie between Shibani and Monica and that’s exactly what translated on screen. We used an interesting number of techniques in order to bring back the 70s. We used lights that threw in fill colours of blue and pink while maintaining a neutral light on the face at the same time. This was done in order to bring out the natural colours and contours of the face, but still have a 70s vibe in the background. The camera movement was intentionally minimal in order to supplement the fast cuts and subtly bring back the block framing of the 70s. All in all, it was a super fun commercial to work on.”

     

     

  • The films highlight the quick and easy delivery service in a fun, quirky manner

    ZopNow hopes to make a mark with debut campaign

    By A Correspondent

     

    ZopNow’s marketing team in association with Supari Studios has launched a series of films for egrocery player ZopNow. The films highlight the quick and easy delivery service in a fun, quirky manner. Using humour as a hook throughout the films, the main character, an overconfident, comical maid Kanta Bai engages in unusual, mildly absurd activities, such as doing power yoga or relaxing using a face pack and chilling in the bath tub in order to dramatically portray her as a lazy, complacent maid who has grown rather comfortable in her current employment. The film then highlights the efficiency of ZopNow with the use of an editing technique called a hip-hop montage to demonstrate that the e-commerce platform’s service is ‘Fast, Fresh, Easy’.

     

    “Kanta Bai represents everything that can go wrong with your household when you run out of stock of key items right when you need them. In such situations, a service like ours – with 3 hour delivery and great product range – comes across as the final savior”, says Praveen Singh, Marketing Director of ZopNow.

     

    Mukesh Singh, CEO, ZopNow India added: “We are pretty excited about this campaign since it clearly brings out our vision of turning grocery shopping experience into a fast, fresh and easy experience for every household. This campaign was built on our core customer insights that highlighted how customers valued our fast 3-hour delivery for 10000+ products with our easy-to-use website or mobile app.”

     

    Akshat Gupt, Director, Supari Studios added: “Zopnow’s brief was clear, it was to highlight and establish ZopNow as the destination for anyone who wants his/her grocery shopping to be done Fast, Fresh and Easy. Humour has always been a great way of communicating a message, hence the use of an endearing, amusing, yet immensely infuriating character such as Kanta Bai highlights the frustrations and challenges one faces while running a household in India. This was juxtaposed with a quick and snappy hiphop montage to showcase how ZopNow delivery can help make that process so much easier.”